TikTok Profile: steps to optimize it

Sara Martín
7 September, 2022

Did you know that optimizing your TikTok profile is quick and has many benefits?

How to optimize your TikTok profile?

Maybe you are leaving it aside because you don’t know how important it is to have an optimized profile both to position well in the social network and to make it attractive to your followers and new users who visit you:

  • You will more effectively attract the attention of those people who land on your account.
  • You will have more options to increase your visibility thanks to the use of keywords.
  • You will offer more confidence to those who come to your profile for the first time.

So, take note, we are going to make the most of your TikTok account through your profile.

TikTok profile picture

The TikTok profile photo is one of the most visible and important parts of the account.

It is advisable that if the TikTok account belongs to a brand or a company, the profile image corresponds to the logo or any image that allows people to identify the brand.

If, on the other hand, the account belongs to a personal brand, it is recommended that you choose a photo in which you look good and people can identify you easily. It is also a plus that you use the same image in all the social networks that you have active, so it will be much easier and faster for them to recognize you.

How to change your profile picture on TikTok

To change your profile picture within TikTok, click on the profile icon at the bottom right. Once there, click the option to edit profile:

here you have to choose a photo from your library, although you also have the option of taking one on the spot.

The size must be 200×200 pixels and in 1:1 format.

📸 How to add a TikTok profile picture

One of the basic objectives of having social networks as a channel of communication and digital marketing is to drive users to your website and increase conversions.

To complete the funnel, it is necessary to tell your customers where you want them to go to finalize the purchase process.

Add the link to your web or landing page that you have prepared so everybody who is new to your profile knows either where they can find you or learn everything they want to know about you at the moment.

As in other social networks, in TikTok you can only add one link, which greatly limits the amount of user traffic you can bring to your landing page. With Metricool’s SmartLinks you have the option to create your own links page to have as many destination links as you need and, in addition, measure them from your control panel.

🖇 Metricool’s SmartLinks

Bio from your TikTok profile

Think carefully about what to put in the biography of any of  your social network accounts, in very short lines you have to describe to all those who land on your profile what you do and how you can help them.

✅ Add information on how you can help your customers.

✅ Use keywords to appear in searches related to your topic.

✅ Take into account the use of emojis to attract the attention of your users.

✅ Be coherent with other social networks, make sure you send the same message across all your social media so you don’t confuse your community.

✅ Use hashtags to increase the possibility of reach.

tiktok profile rachel pedersen

Create a playlist

Are you familiar with the typical YouTube or Spotify playlists? In TikTok you can also create your own playlists to group your videos by theme or by the categories you see fit.

What is this feature good for? With playlists you can sort your videos as you wish, classify them and make it easier for the user to access them.

This way, you will increase video views, since the user will not have to scroll to the content.

📹 How to create a playlist

TikTok can be considered a relatively new platform if you compare it to Instagram, Facebook, Twitter …

That is to say, the majority of accounts that are now opened on TikTok already have some communities built and strategies on other social networks.

If you add links to your other social networks, all those who are interested in your company, brand, etc., will be able to access the networks where you have more content and information.

Pin a video to your feed

Just like Instagram, for example, TikTok allows you to pin up to three videos you have uploaded to the top of your feed.

This way you can pin the videos that are most useful for the user who lands on your profile (presentations, courses, offers) or those that are most viral, that have obtained many views, to attract users to other videos.

These are the four main elements to take into account to have an optimized TikTok profile.

As I mentioned at the beginning of this article, it will take very little time to do a little review and it will help you with your marketing goals.

If you want to know other things about TikTok for your strategies and objectives, I leave you something that will interest you:

Do you have any questions? We will read your comments! 👇🏻

Sara Martín


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