TikTok Promote 

30 March 2023

As we have seen recently, TikTok has created many new opportunities for its creators, entrepreneurs, and business owners with programs such as TikTok Pulse, TikTok Marketplace, TikTok Amplify, and TikTok Academy

With TikTok Promote, the network is turning to organic content opportunities, to help small business owners, entrepreneurs, and brands boost their videos and leverage advertising in a simple way.

What is TikTok Promote? 

Promote is a way to turn organic content into ads while targetting niche audiences, and attracting new users. This is aimed to supply the essential resources the users need to create campaigns and accurately track their performance. 

TikTok Promote includes advanced targeting and boosting options so you can easily find the right communities. By adding in campaign goals, location targeting, and calls to action, users can drive traffic to their videos and profile. 

How to sign up for TikTok Promote 

Those interested in TikTok Promote can access it directly through the mobile app. In order to use this feature, users must meet these requirements:

  • Be at least 18 years old.
  • Agree to TikTok Promote Terms of Service and other policies.

You can access Promote in a few different ways, such as from Creator Tools, a TikTok video, or Business Suite. I will explain how to sign up through each one. 

Access Promote via Creator Tools

  • If you already have a creator account, you can access these tools by heading to your Profile, in the bottom right. 
  • Click on the 3-line icon in the top right and tap on Settings
  • Choose Creator tools and then Promote

Access Promote through a TikTok video

  • From your videos, find one you want to promote. 
  • Click on the three dots in the bottom right corner, and find Promote

Access Promote through Business Suite 

  • From your profile, click on the 3-line icon in the top right.
  • Click on Business Suite.
  • Choose Promote

Promote for others 

  • You can now promote other user’s videos 
  • Find the video you would like to promote and after clicking on the Arrow in the bottom right corner, find Promote.

If you want to promote another video, you can send a request to the creator. This is intended for brand and creator collaborations. Creators can also promote other content. 

From here, the app will guide you through a series of steps, to customize and edit your campaign specifics. 

TikTok Promote Features 

There are a few different options is creating your campaign, according to your goals, budget, and client demographics. This will ensure your content is being shared to your ideal clients. 

As you can see, the app allows you to choose your current goals in an explanatory manner. Even those who are new to the app can easily understand these marketing strategies. 

Next, you need to define the audience you want this campaign to reach. 

You can either have TikTok choose where your content goes for you, or enter your specific demographics and estimated audience. 

And finally, decide your budget and campaign length. 

As you can see, this process is extremely easy and quick for promoting your content. 

Why use TikTok Promote 

Similar to TikTok Ads, TikTok Promote allows you to take advantage of these advertising opportunities. This is perfect for business owners that are also tackling social media, creators trying to get their name out there, and brands that want to raise awareness. 

Plus, it doesn’t have to break the bank. As we know, influencer marketing and traditional advertising can get very spendy. 

Once again, TikTok is giving its users a chance to let their stories be told and grow their businesses. 

If case you want to learn more about TikTok Marketing, I will leave this guide for you. 

What do you think of this new feature? Leave us a comment below! 

Anniston Ward Anniston Ward , 30 March 2023

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