How to Get Instagram Verification in 2025: A Complete Guide
Getting verified on Instagram isn’t just about bragging rights. It helps people know they’re following the real you. That little blue badge makes a big difference, whether you’re a business, creator, or public figure. In 2025, you have two ways to get verified: the traditional (free) method or the Meta Verified subscription. Let’s break down both options so you can figure out the best way to lock in your verification.
How Do You Get Instagram Verification? (Two Ways)
Getting your Instagram account verified can boost your credibility and help you stand out. There are two main ways to get that blue checkmark: the free, traditional method or by subscribing to Meta Verified. Here’s a quick look at both options and how to get your account verified.
1. The Traditional (Free) Instagram Verification Process
This is Instagram’s original method, and while it won’t cost anything, it’s not the easiest way to verify your Instagram account. Instagram only verifies accounts that are widely recognized, so you’ll need a strong online presence.
What You’ll Need:
- A Real Identity: Your account must represent a real person, business, or brand.
- Uniqueness: Instagram only verifies one account per person or business unless you have language-specific accounts.
- A Complete Profile: You need a profile picture, a bio, and at least one post.
- Public Interest: Your account should be notable, with mentions in news sources (paid promotions don’t count).
How to Apply for Instagram Verification:
- Go to Instagram Settings > Account > Request Verification.
- Fill out the Instagram verification form and upload an official document (such as a government-issued ID or business registration paperwork).
- Submit your request and wait for Instagram to review your application.
- If denied, work on increasing your public presence with press mentions and social engagement, then try again in 30 days.
2. Meta Verified Subscription (Paid Verification)
If you don’t meet Instagram’s strict requirements for free verification, there’s another option: Meta Verified. This paid subscription gives you the blue checkmark without the hassle of proving your public presence.
What You Need to Know:
- Price: Around $14.99 per month (varies by location).
- Requirements: A government-issued ID to confirm your identity.
- Who Can Apply?: Personal and business accounts in select regions (Meta is rolling it out to more areas over time).
Perks of Meta Verified:
- Verified Badge: Confirms that Instagram has authenticated your identity.
- Stronger Security: Proactive monitoring to protect against impersonation.
- Priority Customer Support: Direct access to help with account issues.
- More Visibility: Your comments and Stories may appear more prominently.
- Exclusive Perks: Includes access to unique stickers for Stories and Reels.
- Enhanced Profile Features: Some regions offer extra profile tools, like clickable image links.
How to Sign Up:
- Go to Settings > Meta Verified on Instagram.
- Pick a subscription plan and upload your government-issued ID.
- Once approved, you’ll get the blue badge on your profile.
Why Instagram Verification Matters
Getting verified isn’t just about the blue checkmark. With Instagram verification, your account gets credibility, security, and standing out in a crowded platform.
Here’s why Instagram verification is worth considering:
For Businesses and Brands
- Builds Trust: Customers are more likely to trust and engage with verified accounts, knowing they represent real businesses.
- Increases Visibility: Verified accounts stand out in search results, comments, and recommendations, making it easier for potential customers to find you.
- Protects Your Brand: Stops impersonators from creating fake accounts and misleading your audience.
For Creators, Influencers, and Social Media Managers
- Sponsorships and Collaborations: Brands prefer working with verified accounts since it confirms authenticity.
- Boosts Engagement: Verified users get priority placement in comment sections, helping their responses stand out.
- Unlocks Exclusive Features: Meta Verified users gain access to better customer support and additional insights.
Overall Benefits of Instagram Verification
- Prevents Impersonation: Scammers and impersonators are less likely to succeed when your real account is verified.
- Signals Authenticity: The verification badge tells your audience they’re engaging with the real deal, whether you’re a creator, brand, or business.
What Does the Instagram Verification Badge Mean?
A verified badge confirms that an Instagram account is the authentic presence of a person, brand, or entity. There are now two ways to get verified:
- Through Instagram’s traditional verification process, which requires public notability.
- By subscribing to Meta Verified, which confirms identity through official documentation.
Previously, only notable accounts could get verified. Now, Meta Verified makes it accessible to more users, but the badge itself does not signify importance or expertise. Rather, it simply confirms authenticity. If you already had a verified badge from the older process, you can still subscribe to Meta Verified for additional benefits without losing your existing verification.
A Few Things to Keep in Mind:
📌 Does Verification Boost Your Reach?
- Not directly. Meta Verified might help you get seen in comments and recommendations, but it won’t magically push your posts to the top of everyone’s feed.
📌 Can You Lose Your Verification?
- Yep. If you change your username, break Instagram’s rules, or cancel your Meta Verified subscription, you might lose your blue badge. If that happens, you’ll need to apply or subscribe again.
📌 Is Meta Verified Worth It for Security?
- If you’re worried about fake accounts copying you, Meta Verified adds an extra layer of protection. It makes it harder for scammers to pretend to be you and helps Instagram spot impersonators faster.
Keeping Your Instagram Verification Badge
Once you get that blue badge, here’s how to make sure you don’t lose it:
- Follow Instagram’s Rules: Violating guidelines could mean losing your badge.
- Keep Your Account Info the Same: Changing your username or business details can affect verification.
- Stay Active: Keep posting and engaging with your audience.
- Renew your Subscription: Remember to maintain your Meta Verified subscription, otherwise, say goodbye to your badge.
Take Your Instagram Growth Further with Metricool
Getting verified is a great step, but it’s just one part of growing your Instagram presence. To build a strong brand, connect with your audience, and keep your engagement high, you need a solid strategy.
With Metricool, you can:
- Track your Performance: Dive deep into your analytics to see what’s working, what’s not, and where you can improve. From engagement rates to follower growth, you get a clear picture of your account’s performance.
- Schedule Posts and Stories: Plan your content in advance so you’re always posting at the best times. No more last-minute scrambling, just consistent, well-timed content that keeps your audience engaged.
- Monitor Competitors: Stay ahead by keeping an eye on similar accounts. See what type of content gets them the most interaction and adjust your own strategy accordingly.
- Analyze and Report Progress: Easily generate professional reports with in-depth data on your Instagram performance. Whether you’re tracking growth for yourself or sharing with your team, clients, or other stakeholders.
