30 X (Twitter) Statistics for Social Media Managers to Know in 2025
Despite its controversies lately, X (Twitter) is still one of the biggest social media platforms out there, with millions of people logging in every month. Keeping up with the latest Twitter statistics is key to deciding whether a presence on X helps your brand or business.
So, let’s dive into some key Twitter stats every social media manager should know in 2025. We’ll break down who’s using the platform, how they’re engaging with content, and what’s trending in ads and video. With these insights, you’ll be able to tweak your strategy and make the most of Twitter’s massive reach.
Key Twitter Statistics 2025
- Monthly Active Users: As of early 2025, X (Twitter) has 586 million monthly active users, making it the 14th most popular social media or messaging platform.
- Daily Active Users: According to Elon Musk, X (Twitter) sees 259.4 million daily active users on the platform.
- User Demographics: In 2024, 36.6% of X’s users were aged 25-34, making it the largest age group. The 18-24 age group followed with 34.2%, while users under 18 made up 2.4%, and those 50 or older accounted for about 7%.
- Daily Sign-Ups: X (Twitter) sees approximately 1.5 million new sign-ups every day.
Twitter Demographic Statistics
- Top Countries by User Count: The US makes up the majority of Twitter users with 111.3 million users. Second is Japan with 75.8 million users.
- Gender Distribution: X (Twitter) users are 36.3% female and 63.7% male.
- Unique Users: Only 0.1% of Twitter users are unique to the platform.
- Dog Lovers Win: Dog lovers outnumber cat lovers on Twitter by nearly 600%.
Twitter Usage Statistics
- X Premium Subscribers: TechCrunch estimates that the number of X Premium users is around 1.4 million users, which is less than 1% of X’s total user base.
- Monthly Platform Usage: Twitter users spend nearly 5 and a half hours per month on the platform.
- Daily Platform Usage: X (Twitter) users spend an average of 30.9 minutes on the platform each day. In total, X (Twitter) users spend over 8 billion minutes on the platform each day.
- News Consumption: 61.2% of active X (Twitter) users say they use the platform to keep up to date on current news and events.
- However, only 12% of American X (Twitter) users say they get their news from the platform.
- Video Consumption: Video views on X (Twitter) are increasing 35% year over year.
- Lifespan of Posts: The average half-life for a post on X (Twitter) is 43 minutes.
- X-Limits: X (Twitter) has an account post limit of up to 2,400 per day.
Twitter Advertising & Marketing Statistics
- Reported Advertising Reach: X has a potential ad reach of approximately 586 million users globally.
- Ad Spend: In 2025, X’s U.S. ad revenue is projected to grow by 17.5% to $1.31 billion, while global ad revenue is expected to rise by 16.5% to $2.26 billion.
- Number of Customers Following Brands: 79% of customers follow brands on X (Twitter) to get the most up-to-date information.
- Source of Ad Spend: Just over half (52.2%) of Twitter’s ad spending came from media and retail in 2023.
- Customer Engagement: 37.9% of Twitter users say they use the app to research brands or products.
- Ad Engagement: X has experienced a 35% year-over-year increase in global ad engagement.
- In-App Purchases: X (Twitter) users are twice as likely to have made an in-app purchase.
- User Behavior: X (Twitter) users are 38% more likely to have downloaded an app directly from an online ad.
- Hashtags: Adding 1-2 hashtags to an X (Twitter) post can improve engagement by 21%.
- However, more than 2 hashtags can decrease engagement on an X (Twitter) post by 17%.
- Video Consumption: X (Twitter) users watch 2 billion videos on the platform each day.
- Vertical Ad Engagement: X (Twitter) users are 7x more likely to engage with a vertical ad compared to the same ad on their Home Timeline.
- Video ads have a 30% higher brand recall when they include a clearly placed logo.
- Visual Focus in Advertising:97% of X (Twitter) users focus on visuals when it comes to advertising.
