YouTube Competitor Analysis 

Carlos Bravo
4 August, 2022

Do you keep an eye on what your YouTube competitors are up to? A detailed YouTube competitor analysis is what you need.

You can compile that information from the public data on the platform, but it’s a pretty heavy task…you have to do it all manually. 

What if I told you there’s another way to get the metrics for your YouTube competitors in just one click? I can already see your eyes light up!

Analyze your YouTube competitors with Metricool

You know the answer. The best YouTube competitor analysis tool is Metricool!

But where to start? The first thing you need is an account on the platform, and here’s the link where you can sign up. If you already have one, you can skip this step.

⚡️ Create your Metricool FREE account here

Now you have to connect your YouTube channel to Metricool. It’s very easy: Click on the account icon at the top right > Connections > YouTube.

Done!

💡Remember that to access the YouTube competitor list you need a premium plan. 

Here are all Metricool plans

How to add YouTube competitors to your list

In the Analytics menu, click on YouTube in the left column and scroll down to Competitors or click on that section. 

The next step is to add the YouTube channels to your list of competitors.

How? 

  • Click on ‘+ Add’, next to the search box.
  • Metricool will open a window, so you can search for your competition: you can enter the URL of the channel or user.
  • Click on ‘Add’ and Metricool will start loading the metrics for all the channels you add.
  • You can track up to 10 channels. You can always swap them out or get rid of some later.

Now your Metricool user account is ready, your YouTube competitors entered for analysis… what’s missing?

Of course, you want to know what information you get with Metricool.

YouTube competitor analysis tool 

When you add a rival YouTube channel, Metricool gives you the statistics on screen.

At a glance, you get data on their general metrics, including:

▶️ Number of subscribers when you added the channel.

▶️ Total views for all their videos.

▶️ Total videos uploaded publicly to the channel.

▶️ Average interactions on the channel: likes, dislikes and comments.

YouTube competitor analysis metricool

This is the main screen about YouTube competitors on Metricool… want to know more? 

It’s easy. Just click on ‘More Stats’ under the name of each channel. 

Metricool will show you a screen with more detailed information on the channel you choose:

▶️ Community: data on channel growth, like subscribers, total views and number of videos.

▶️ List of videos: all the information on the videos the channel has posted with the date and number of views, likes, dislikes and comments. 

On this screen, you can sort videos by the metric you’re most interested in or get rid of columns you don’t find relevant.

YouTube competitor analysis with metricool

⚠️ BONUS TRACK: YOUTUBE COMPETITORS ON REPORTS

With Metricool, you can add the metrics for your YouTube channel competitors to your social media reports. This way, you can show your brand or client how well your channel is doing compared to the competition.

That’s how you can keep an eye on your YouTube channel competitor analysis with Metricool.

This is one of the functions that will help you grow on social media. If you want to know about the rest of them, here’s the Metricool Mega Tutorial.

Carlos Bravo

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