How to Start a Podcast on YouTube
There are currently about 3.2 million podcasts out there today. Many of these podcasts are successful for many reasons but one being that they are very accessible and offer a video aspect to them as well.
Since YouTube is an extremely popular platform for both video and audio it makes for a great platform to include as one of your platforms for your podcast.
In this article, we are going to dive right into what Podcasting on YouTube looks like and why this could be a beneficial platform for you and your podcasting goals.
What is a YouTube Podcast?
A YouTube Podcast is a playlist within your YouTube channel where your podcast videos live. The episodes should be organized in the order that they should be listened to.
How to Create a Podcast on ouTube
To Create a new podcast on YouTube all you have to do is:
- Navigate to your YouTube Studio.
- Click ‘Create’.
- A pop-up will appear, here you will choose “Create a new podcast”.
- You can choose to Set an existing playlist as a podcast if you’d like to turn an existing playlist into a podcast or choose a new playlist.
- Enter your podcast details, such as your podcast title, and description, and then choose visibility either public or private.
- To save your podcast, just click ‘Create’.
How to Find Podcasts on YouTube
If you do not want to create these podcasts but instead would like to listen, here is how to find them:
- Navigate to YouTube.
- On the top of the homepage, you will see filters, choose ‘Podcasts’.
- Browse all podcasts here.
- Use the search bar if you are looking for a specific podcast or topic.
Why Should You Include YouTube In Your Podcasting Strategy?
As we touched on briefly above, there is no argument that YouTube is not a very popular platform. In terms of popularity, podcasting has also exploded recently.
There are so many podcasts out there that come with large amounts of competition. It is our goal as social media marketers to constantly find ways to stand out no matter the media outlet. YouTube could be a helpful way for you to stand out in the podcasting world.
Here are some key benefits of using YouTube for Podcasting.
- The YouTube algorithm is unique in the fact that it is much more likely to push out videos to users who have never seen you before unlike many of the other platforms would.
- There are much more analytics when it comes to YouTube. You can dive deep into your listeners/viewers demographics which podcasts gained more views, which gained less views, how long viewers listened on average, etc.
- Increases reach because not everyone on YouTube are podcast fans so it could get your podcast in front of a whole new audience.
- Monetization you can monetize your channel by being in the YouTube partner program.
Once your new podcast playlist is set up, you can then add existing videos or the new ones that you film into this playlist!
Best Practices for Launching a YouTube Podcast
If you want to be as successful as possible using podcasts here are a few best practices to keep in mind.
Create a Public Podcast
Inside of the YouTube Studio be sure to create public podcasts. They should also be organized in order you want your audience to listen to them so it is not confusing and everything is organized in one place.
Avoid Mixing Content
To ensure your audience will want to keep coming back, make sure your podcast is clear and organized. Avoid adding clips from other videos or podcasts to your playlist.
Define your Branding
You should focus heavily on branding your podcast, this means using the same name as your podcast originally will be beneficial for recognition. This helps your audience be able to search for you easily on YouTube.
Utilize the Description
I don’t know about you, but as a consumer, I like to know what each episode will be about before choosing one to listen to. So be sure you are detailed in your description that hooks your audience in.
YouTube is already a very popular platform and if you already have a presence on YouTube it would be a great idea to give podcasting a whirl!
YouTube can also be a great way to make some money! To learn how to monetize on YouTube in 2024, click the button below:
