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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

- Social Media
5 Hootsuite Alternatives in 2025 for Social Media Management
Not sure if Hootsuite is still the right fit? This guide compares top alternatives like Metricool, Buffer, and Sprout Social based on features, pricing, and use cases. Find the best option for your goals and budget.
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- Content Marketing
User-Generated Content (UGC) in Social Media Marketing
What if your customers became your best marketers? Find out how user-generated content can outperform traditional ads in this guide.
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- MasterClass
- Social Media
[WEBINAR] People Over Posts: Building Trust Through Personal Brands & EGC
Unpack the rise of employee-generated content (EGC), how to build your brand without feeling cringe, and how to use your online presence to open real-world doors—whether you’re growing inside a company or creating your own lane.
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- YouTube
What is the Best Time to Post on YouTube?
Posting at the optimal times on YouTube can boost your channel's engagement. After analyzing over 600,00 YouTube videos, we have suggestions on when to best reach viewers.
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- Online advertising
- TikTok
TikTok Ads in 2025: How to Create Campaigns That Connect with Your Audience
Discover how TikTok ads can turn your content into a growth engine, reaching millions with videos that engage, entertain, and convert. By testing formats, following trends, and targeting the right audience, your campaigns can drive real results for your brand.
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- Twitter
X Spaces: How to Create, Find & Join Conversations on Twitter
Do you want to create audio content on X? This is available with X Spaces, previously known as Twitter Spaces. Learn how to host and listen into Spaces here!
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- TikTok
TikTok Hashtags in 2025: How to Find and Use Them for Growth
Using TikTok hashtags can help your content reach the right audience. Learn best practices, discover useful hashtag tools, and explore trending tags to improve your visibility.
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- Press Releases
Metricool and HypeAuditor Unveil 2025 Instagram Content Playbook: Global Benchmarks for Reach, Engagement, and Growth
Analysis of over 700 million Instagram posts pinpoints the best formats by follower tier, global posting time peak, and posting cadence that maximizes follower growth. MADRID, ES, October 14, 2025 – Metricool, a global social media management platform, and HypeAuditor, the end-to-end influencer marketing suite, today unveiled the 2025 Instagram Content Playbook, a benchmark study […]
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- Content Marketing
- Dictionary
Top Podcast Tips: Unlock Your Show’s Potential
Looking to start a podcast? Discover these top podcasting tips and unlock it's true potential.
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- Instagram
How to Get Verified on Instagram: The Blue Check Checklist
You may be familiar with the blue tick on Instagram, but what does it actually mean? Learn about Instagram verification and how it works.
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- Content Marketing
- Social Media
2026 Australia Social Media Manager Calendar
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2026 Australia calendar for social media managers!
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- Content Marketing
- Social Media
2026 Canada Calendar for Social Media Managers
Marking the most important days of the year helps social media managers keep peace of mind when content and campaign for the upcoming year. Download the full 2026 Canada calendar for social media managers!
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