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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

Instagram
Online advertising
2026 Instagram Ads Tutorial: How to Create Successful Campaigns
Instagram Ads can help your brand reach new accounts and potential clients, while creating ads directly from the platform. Learn about how to implement Instagram Ads in your strategy.
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Analytics
TikTok
2026 TikTok Analytics Guide: How to Analyze Your Content
Learn how to use TikTok analytics to grow your profile and convert users for your business. Access native analytics, or use Metricool to complete your social media management, for free.
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Press Releases
Instagram Reels Decline, YouTube Views Increase, Competition Surges on LinkedIn: Key Trends from Metricool’s 2026 Social Media Study
New insights reveal how shifting algorithms, video dominance, and emerging platforms are reshaping the social landscape for 2026 MADRID, ES, December 10, 2025 – Metricool, a global social media management platform, today unveiled its 2026 Social Media Study, analyzing real activity from 1,059,949 social media accounts and 39,762,999 posts across ten major platforms, including Instagram, […]
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Facebook
Instagram
Meta Business Suite Tutorial: How to Manage Your Instagram, Facebook, Messenger, and More
Meta Business Suite helps you manage your Facebook and Instagram from a single dashboard. You can schedule posts, reply to messages, track analytics, and run basic ads, while Metricool expands your reach across all social platforms.
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YouTube
YouTube Influencer Marketing Guide: Everything You Need to Know
YouTube influencer marketing lets brands connect with audiences through trusted creators. Learn how to plan campaigns, pick the right video types, and measure results for content that engages and converts.
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Content Marketing
Dictionary
Social Media Optimization: SMO Strategies That Actually Work
Social media optimization helps you improve visibility, engagement, and audience connection by refining profiles, content, and posting habits. This guide shows practical steps to plan, track, and analyze your social media with confidence using Metricool.
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Content Marketing
User-Generated Content (UGC) in Social Media Marketing
What if your customers became your best marketers? Find out how user-generated content can outperform traditional ads in this guide.
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Social Media
5 Hootsuite Alternatives in 2026 for Social Media Management
Not sure if Hootsuite is still the right fit? This guide compares top alternatives like Metricool, Buffer, and Sprout Social based on features, pricing, and use cases. Find the best option for your goals and budget.
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Content Marketing
TikTok
2026 TikTok News: The Definitive Timeline for Creators
TikTok has grown significantly since the very first days of the network in 2016, to one of the most-used social media platforms today. Learn about the evolution of TikTok's network history here!
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MasterClass
Social Media
[MASTERCLASS] People Over Posts: Building Trust Through Personal Brands & EGC
Unpack the rise of employee-generated content (EGC), how to build your brand without feeling cringe, and how to use your online presence to open real-world doors—whether you’re growing inside a company or creating your own lane.
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YouTube
What is the Best Time to Post on YouTube?
Posting at the optimal times on YouTube can boost your channel's engagement. After analyzing over 600,00 YouTube videos, we have suggestions on when to best reach viewers.
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Twitter
X Spaces: How to Create, Find & Join Conversations on Twitter
Do you want to create audio content on X? This is available with X Spaces, previously known as Twitter Spaces. Learn how to host and listen into Spaces here!
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