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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

YouTube
How to Create a Video for YouTube
You don't need to be a pro to create quality video content. Learn how to create a video for YouTube in 8 easy steps.
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Press Releases
Metricool Launches “Flows”: Turning Social Media Into a Sales Channel
Today, Metricool announced it is leading the trend with the launch of Flows, a new feature that automatically turns comments, DMs, and Story replies into the start of a sale.
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YouTube
YouTube Tutorial for Beginners
We all have to start somewhere. Don't walk into YouTube blind, and follow this tutorial for beginners. Create your channel with confidence!
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Press Releases
Metricool Releases 2026 State of AI in Social Media Study, Revealing AI’s Expanding Role in Marketing Strategies
Metricool's 2026 State of AI in Social Media Study reveals that 95% of social media professionals use AI in their work, including 75% who use it daily.
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YouTube
How to Download YouTube Shorts: A Complete Guide for 2026
If you want to keep your Shorts content safe and downloaded to your most used devices, here’s the guide. Download your short videos from YouTube to Android, iOS and PC.
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YouTube
How to Use YouTube for Inbound Marketing (2026 Data)
YouTube rewards content that keeps working long after you publish, which is exactly what inbound marketing depends on. From Shorts discovery to the titles and keywords that keep videos surfacing, this covers where to focus your effort.
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Press Releases
Metricool Joins LinkedIn Marketing Partner Program To Help Brands, Marketers and Creators Manage Their LinkedIn Presence
Metricool has joined the LinkedIn Marketing Partner Program. As a social media management and analytics platform, Metricool helps brands, agencies, marketers and creators manage and grow their LinkedIn presence as part of their broader social media strategy.
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Press Releases
Metricool’s 2026 YouTube Study Reveals A Slow Burn Effect: More Views, Less Watch Time, & Longer Content Shelf-Life
Dive into Metricool's 2026 YouTube Study, which analyzed 799,718 videos from 71,177 accounts worldwide to identify the trends and patterns that are defining YouTube in 2026.
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Social Media
Best Time to Post on Social Media in 2026
Find out the best times to post on the biggest social media platforms in 2026 and use the data to get more eyes on your content.
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LinkedIn
“Likes” Are Dying on LinkedIn While Invisible Interactions Gain Momentum
New LinkedIn data shows the metrics everyone watches are declining, yet engagement is actually growing. That paradox is the entry point into a broader argument about how we've been misreading what "influence" and "connection" mean online, and every metric means something different for each user depending on their goal.
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LinkedIn
LinkedIn SEO Optimization Guide: How to Increase Visibility
Want to get found faster on LinkedIn? Our LinkedIn SEO guide shares actionable tips to help you rank higher in search and attract more profile views.
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Metricool
Metricool Is Bringing the Social Media Community Together IRL in 2026
From New York City to Austin, Metricool is hitting the road this year, and we’re bringing the social media community with us. We believe some of the best conversations about social media happen off social media. That’s why we’ve been building out a series of in-person events throughout 2026: part education, part community, and part […]
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