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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

- Facebook Ads
- Instagram
How to Run Automated Facebook and Instagram Ads
Create optimized campaigns across Facebook and Instagram simultaneously with Meta ads or Metricool.
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- MasterClass
[FREE Masterclass] 2025 Social Media Study Presentation: Data-Driven Insights for the Year Ahead
Here at Metricool, we stay curious about the social media landscape and investigate the details. How do we do this? Data. Analytics is in our DNA. With the facts in hand, we can analyze results – without bias – to guide your marketing strategies truthfully.For our third annual multi-network study, we pushed ourselves to new limits. Nine networks, 21 million posts, endless results. What did we find?
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- Social Media
6 Hootsuite Alternatives in 2025 (FREE Platform Offers)
If you're looking to find an alternative social media platform to Hootsuite, here are 5 platforms, offering free or affordable plans, to centralize your tasks in one place.
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- Online advertising
- TikTok
The Essential 2025 TikTok Advertising Guide for Businesses and Creators
TikTok offers a variety of advertising formats, placements, and objectives for brands to maximize their exposure and engagement on the network. This essential guide walks you through every part of TikTok ads to build a successful advertising strategy.
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- YouTube
YouTube Tutorial for Beginners
We all have to start somewhere. Don't walk into YouTube blind, and follow this tutorial for beginners. Create your channel with confidence!
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- Content Marketing
2025 Keyword Research Guide for SEO
Discover why keyword research is essential for your SEO and online success. A complete guide on how to conduct effective keyword research.
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- YouTube
YouTube Marketing in 2025
Take your first steps on YouTube without hesitation. Follow this guide to carry out your YouTube marketing strategy step by step.
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- TikTok
TikTok Shop Tutorial 2025
Have you bought a product on TikTok yet? TikTok Shop is the networks new e-commerce platform, allowing for easy buying and selling directly through the app.
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- Instagram
Instagram Stories Tips and Tricks for 2025
Instagram Stories are a unique way to stay connected with your community. The platform continues to innovate this feature to spark creativity and engagement. Here are 7 Instagram tips and tricks to use in 2025.
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- Pinterest
Pinterest Affiliate Marketing Guide 2025
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!
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- Influencer Marketing
- TikTok
TikTok Affiliate Marketing Guide 2025
TikTok is extremely useful for affiliate marketers to promote brands products and drive affiliate sales. Learn how to use this platform for your affiliate marketing endeavors.
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- Social Media
Must-Have Social Media Marketing Tools in 2025
How can social media marketing tools enhance your work? Here are 5 essential tools to optimize your workflows, create better team communication, and speed up your tasks.
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