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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

Masterclass
Social Media
[MASTERCLASS] The Art of the Blend: Balancing Personal and B2B Brand Voices
This free session, Art of the Blend: Balancing Personal and B2B Brand Voices, is designed to help you find that sweet spot in creating content that supports your personal brand voice and the B2B brands you manage—without confusing your audience, your boss, or the algorithm.
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Online advertising
YouTube
2026 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.
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Instagram
The Ads Alternative: 2026 Guide to Boosting Instagram Posts
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.
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Pinterest
Complete Pinterest Marketing Guide 2026
Learn step by step how to create a Pinterest marketing strategy to meet your business goals.
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Pinterest
Pinterest Affiliate Marketing Guide
Pinterest affiliate marketing allows affiliates to promote their products and share their links via pins and boards. Learn how it works here!
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YouTube
YouTube Affiliate Marketing Guide 2026
So you're here to learn more about affiliate marketing on YouTube. Learn how affiliate marketing works on this platform, and how to get started.
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Content Marketing
Social Media
How to Create the Best Social Media Marketing Strategy (+ Template) in 2026
Social media is one of the most powerful tools for growing your business—but only if you use it strategically. With countless brands competing for attention online, having a clear plan can set you apart. If you’re wondering what a social media strategy is or are looking to create the best social media marketing strategy to […]
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TikTok
TikTok Shop Tutorial 2026
Have you bought a product on TikTok yet? TikTok Shop is the networks new e-commerce platform, allowing for easy buying and selling directly through the app.
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Threads
How Does The Threads Algorithm Work?
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.
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YouTube
How to Download YouTube Shorts: A Complete Guide for 2026
If you want to keep your Shorts content safe and downloaded to your most used devices, here’s the guide. Download your short videos from YouTube to Android, iOS and PC.
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Twitter
X-Twitter Tutorial 2026
Wondering how to use X in 2026? This guide breaks down the core features, tips for browsing, and how Metricool can simplify account management for brands and businesses.
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Masterclass
Social Media
[MASTERCLASS] Inside the Consumer Mind: Psychological Cues That Drive Action
Ever wonder why some brands just feel magnetic on social media? Nike doesn’t just sell running shoes. It sells a mindset, a culture, and the belief that anyone can be an athlete. That’s how powerful psychology is: when brands invite people to buy into an identity rather than a product.
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