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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

- Analytics
- TikTok
How to Analyze Your TikTok Account: TikTok Analytics Guide
Learn how to use TikTok analytics to grow your profile and convert users for your business. Access native analytics, or use Metricool to complete your social media management, for free.
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- Social Media
2025 UK Social Media Manager Calendar
When are the most important holidays and celebrations in the UK for 2025? Download the full calendar to utilize for social media content and campaign planning.
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- Influencer Marketing
How to Create a UGC Portfolio from Scratch for Side Hustle Success
Learn how to create a UGC portfolio to showcase your work to brands, a necessary tool for content creators looking to grow their career.
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- MasterClass
[FREE Masterclass] The Magic of YouTube: Strategic Growth Through Trends, Shorts, and AI
The world of YouTube is pretty magical - as a leading video, streaming, podcast, and music platform, brands and creators have endless opportunities to get their business on the map – and in front of the right eyes. Tune in on April 24th to dive into key strategies for YouTube growth, joined by Strategic Partnerships Development Manager from YouTube, Nil Chugani
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- MasterClass
[FREE Masterclass] Shoot Like a Pro: Lighting Techniques to Elevate Social Media Content
Are you looking to enhance your social media content quality? Metricool is partnering with B&H Creators for cutting-edge lighting and shooting strategies to set your content up for success.
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- Instagram
- Online advertising
2025 Instagram Ads Tutorial: How to Create Successful Campaigns
Instagram Ads can help your brand reach new accounts and potential clients, while creating ads directly from the platform. Learn about how to implement Instagram Ads in your strategy.
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- YouTube
What is the Best Time to Post on YouTube?
Posting at the optimal times on YouTube can boost your channel's engagement. After analyzing over 600,00 YouTube videos, we have suggestions on when to best reach viewers.
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- TikTok
TikTok LIVE Subscriptions
TikTok LIVE Subscriptions is a feature that allows creators to monetize their live videos on the app, through monthly user subscriptions. Learn about it here!
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- Pinterest
How to Make Money with Pinterest in 2025: 3 Steps to Monetize & Earn
Looking to make money on Pinterest? In this guide, you’ll learn how to set up your business account, design engaging Pins, and use affiliate marketing to earn passive income.
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- Pinterest
How to Improve Pinterest SEO in 2025
Want to grow your Pinterest account? Learn about Pinterest SEO to boost your content and increase visibility of your brand.
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- YouTube
The Ultimate Guide to YouTube Automation in 2025
Looking to save time and simplify your YouTube management? Learn how automation can help you optimize your workflow and grow your channel with less effort.
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- Content Marketing
- Social Media
How to Create the Best Social Media Marketing Strategy (+ Template) in 2025
Social media is one of the most powerful tools for growing your business—but only if you use it strategically. With countless brands competing for attention online, having a clear plan can set you apart. If you’re wondering what a social media strategy is or are looking to create the best social media marketing strategy to […]
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