When is the Best Time to Post on Facebook in 2025?
You’ve crafted a great Facebook post. The image is eye-catching, the caption is clear, and the message hits the mark. But if you post it when your audience isn’t around, you’re missing out on engagement.
Timing matters. A lot.
Publishing when your followers are online gives your content a better chance to get likes, comments, and clicks right away. And that early interaction helps Facebook’s algorithm show your post to more people.
So how do you find the right moment to share your posts? In this article, we’ll break down the best days and times to post on Facebook in 2025. You’ll learn how to use data to schedule smarter, connect with your audience, and get the most from your content.
The Best Day and Time to Post on Facebook for Engagement in 2025
If you’re looking for the single best day and time to post on Facebook in 2025, here it is:
Monday at 10 AM.
This time slot consistently sees the highest engagement across accounts. It’s the sweet spot to reach users while they’re starting the week and checking in online.
Other strong posting days and times for Facebook include:
- Wednesday at 10 AM
- Friday at 10 AM
- Thursday at 10 AM
- Tuesday between 10 AM and 12 PM
- Saturday at 10 AM
On the other end, Sunday tends to be the worst day for posting on Facebook. People are offline, wrapping up their weekend, or already mentally preparing for the new week. If your goal is engagement, it’s usually best to skip it or save lower-priority posts for this day.
💡 Pro Tip: Post Once a Day, Five Days a Week
For most businesses, posting on Facebook once a day from Monday to Friday is a good schedule. Those weekdays are when your audience is most active and ready to engage.
Monday, Wednesday, and Friday are the best days to share your most important content since people check their feeds regularly then. Since Tuesday and Thursday also get good engagement, they’re better for lighter updates.
Weekends see less activity, especially Sundays, so it’s usually best to avoid posting then. A consistent weekday schedule helps you stay on your audience’s radar without overwhelming them.
Following this simple routine can help you build a reliable presence on Facebook and get better results from your content.
Best Times to Post on Facebook
Beyond choosing the right day, posting at the right time also makes a big difference.
Here’s what the data shows for the best times to post on Facebook overall:
- Best time: 10 AM
- Strong posting window: 8 AM to 12 PM
- Secondary option: 5 PM to 7 PM
- Lowest engagement: After 11 PM and before 7 AM
Mid-morning is your strongest window. This is when most users are active, responsive, and likely to engage with content. They’ve had their coffee, checked their inbox, and now they’re browsing Facebook.
The early evening window from 5 PM to 7 PM also sees solid results. People are winding down after work or school, checking their phones, and catching up on social feeds.
Posting outside these windows, especially late at night or before sunrise, usually results in low reach. Even if the content is strong, the timing can hold it back from getting the engagement it deserves.
Tip: If your audience is in different time zones, use a scheduling tool like Metricool to stagger your posts and reach them at the right local times.
Best Days of the Week for Engagement on Facebook
Timing matters, but so does the day you choose. Facebook usage patterns shift throughout the week, and some days consistently deliver better results than others.
The best days to post on Facebook (in order) are:
- Monday: Best day of the week. Engagement is high, users are active, and it’s a great time to share important updates, product launches, or promotional content.
- Friday: People are wrapping up the week and checking their feeds one last time before the weekend.
- Wednesday: Engagement remains steady in the middle of the week. It’s a reliable day for just about any type of content.
- Thursday: Similar to Wednesday, though slightly lower in engagement
- Tuesday: Still a good day to post, but usually quieter than the others above
- Saturday: Mixed results. Morning posts can still work well, but engagement tends to drop as the day goes on
- Sunday: Least active day. Posts often get buried or overlooked
If you’re only posting a few times a week, try for Monday, Wednesday, or Friday. Those days give you the best chance to reach your audience when they’re actually paying attention.
Want to stay consistent every day? Make sure you schedule your strongest content for the high-performing days and times, then test and track how the rest perform using your data in Metricool.
Why Posting Time Matters on Facebook
When it comes to Facebook, timing directly affects visibility. The algorithm favors posts that get engagement quickly. If your audience interacts soon after your content goes live, it’s more likely to stay in their feeds and reach more people.
That’s why choosing the right time to post isn’t just about fitting content into your schedule. It’s about setting your content up for better performance.
While general best times can help as a starting point, your audience may follow a different rhythm. A freelance designer speaking to a creative community might see more activity in the evening. A local business might get the most attention early in the morning.
That’s where your own data comes in. The more you understand your audience’s habits, the easier it becomes to post when they’re most active which can make all the difference in how your content performs.
How to Find Your Best Times to Post on Facebook with Metricool
Finding the right time to post on Facebook doesn’t have to be complicated. With Metricool, you can use your own data to quickly see when your audience is most engaged.
Here’s how to do it:
- Go to the Planning section in your Metricool dashboard.
- In the upper right corner of the calendar, open the Best Times dropdown.
- Select Facebook from the list of platforms.
- You’ll now see a heat-map that highlights your top posting times. Darker blue areas show when your audience is more engaged. Lighter blue and white areas indicate lower engagement.
- If you want more detail, you can toggle on the exact percentage values to see how active your audience is at each time.
- To schedule a post, simply click directly on the calendar at your preferred day and time.
Metricool gives you a clear, visual calendar that makes it easy to plan your Facebook content strategy with confidence. No more guessing or digging through confusing spreadsheets. Here, you have real audience data to see exactly when your followers are most active.
The calendar updates automatically as your audience’s habits change, so you’re always working with the latest insights. And the more you post and track your performance, the more accurate your schedule becomes. Over time, the tool learns from your results and helps you fine-tune your timing for even better engagement.
