Metricool Privacy Policy

For the purposes of this privacy policy, the following terms shall have the meaning set out below:

Metricool: tool aimed at professionals and companies for the management of accounts and advertising campaigns on social networks, for a purpose related to their trade, business, craft or profession, with access, depending on the contracted Plan, to different features and/or services through the website https://app.metricool.com/ and/or the Metricool application for iOS or Android.

METRICOOL SOFTWARE: Metricool’s owner company, whose details are set out below.

Customer: professional or company (Community Managers, Social Media Managers, advertising or digital marketing agencies, etc.) that manages third-party accounts or their own accounts on social networks using Metricool, for a purpose related to their trade, business, craft or profession.

Brand: set of all associated social networks, understood as a website or blog, or the social network accounts available for connection with Metricool, owned by the Customer or by any natural or legal person that hires the services of the Customer for the management of their social media accounts through Metricool.

End User (only for the Integration or White Label Custom Plans): the end user or client of the Customer who manages third-party accounts or their own social media accounts using Metricool through the Metricool Integration on the Customer’s platform or through Metricool White Label.

Add-on: additional paid service that the Customer may contract in addition to a Payment Plan in order to extend or unlock certain Metricool features (X Add-on, Advanced Analytics Add-on and Flows Add-on).

Customer-Owned Domain: domain or subdomain owned by the Customer through which the Customer, or the End Users to whom it grants access, access Metricool, excluding the Metricool subdomains assigned by default (of the type *.ext.metricool.com).

Terms and Conditions: the Metricool Terms and Conditions, available at https://metricool.com/legal-terms/.

1. Information about the controller of personal data

If you register as a Customer of Metricool to manage the Brands, or if you provide us with your personal data directly in any other way, the controller of your personal data is METRICOOL SOFTWARE, S.L., with registered office at c/ Téllez, nº 12, Entreplanta H, 28007, Madrid – Spain, with NIF: B87527115 (VAT: ESB87527115), duly registered in the Madrid Mercantile Registry at Volume 34.491, Folio 123, Section 8, Page M-620.321. Hereinafter, METRICOOL SOFTWARE.

METRICOOL SOFTWARE can be contacted directly and effectively at the email address: [email protected].

You can contact METRICOOL SOFTWARE’s Data Protection Officer by sending an email to: [email protected].

2. Processing of personal data through Metricool

METRICOOL SOFTWARE, as Data Controller, insofar as it decides how and for what purpose the data are processed, will process the following data:

2.1. On the occasion of your request to register in Metricool as a Customer

a) If you register with your email: we will ask for your email and a password, which will be stored encrypted and will be your access credentials to Metricool. In that case, we will send an email to the address provided so that you can verify it.

b) If you register through social logins: you can register using your account on the social network whose social login is active in Metricool for this purpose. In that case, the corresponding social network will provide us with your email, your profile picture and your name, with a Unique Identifier associated with your Customer profile in Metricool.

To do this, you must log into that social network and accept the permissions that you grant Metricool through it, which will allow the Metricool application to access different features, depending on the social network in question, in order to provide the contracted service to manage your social media accounts and the advertising campaigns you carry out.

Examples of such permissions are: managing ads, accessing ads and their statistics, managing your account, accessing your profile and the posts you publish, managing comments, accessing direct messages, accessing statistics, creating and managing content, etc.

Permissions may vary depending on the social network with which you register through the corresponding social login.

To contract a Payment Plan or an Add-on, we will ask for your name and surname, as well as the details of the payment method used.

2.2. On the occasion of a request for information

If you contact us to request information, we will ask for your name, email and telephone number.

2.3. To leave a comment on the Metricool blog

If you want to leave a comment on our blog, we will ask for your name and email.

2.4. To register for a webinar

If you register for a webinar, we will ask for your name and email address.

2.5. On the occasion of your request to participate in the Affiliation Program

We will use your registration data as a Metricool Customer and the data necessary to make the corresponding payments.

2.6. YouTube API Services

Metricool uses YouTube API Services (provided by Google) to enable features such as connecting your YouTube channel, scheduling YouTube videos, accessing YouTube analytics data and managing YouTube content from Metricool.

By connecting your YouTube account to Metricool, you authorise METRICOOL SOFTWARE to access and process data from your YouTube account through the YouTube API Services, including but not limited to: channel information, video metadata, analytics data (views, watch time, subscribers, engagement metrics), comments and playlist information. This data is processed solely for the purpose of providing the Metricool services you have requested.

The use of YouTube API Services is also governed by Google’s Privacy Policy, available at http://www.google.com/policies/privacy.

3. Purposes of the processing of personal data and legal basis for the processing

The purposes of the processing of your personal data as a “Data Subject”, understood as a natural person who provides METRICOOL SOFTWARE, as Data Controller, with information that identifies you or makes you identifiable, are listed below, together with the legal basis for such processing.

3.1. Customer data in Metricool.

We collect your data as a Customer in Metricool to enable the provision of the contracted service and to send notifications related to the service, as well as to manage the billing and payment of the service.

We may also process your personal data to send commercial communications about METRICOOL SOFTWARE’s services, if you have not objected to it, either at the time your data is collected or at any later time.

We remind you that you may object to receiving commercial communications at any time.

The legal basis for processing your data for the provision of the service, billing management, payment and sending notifications about the service is the performance of a contract or pre-contract to which you, as Data Subject, are a party.

The legal basis for sending commercial communications about METRICOOL SOFTWARE’s services, if you have contracted any of our services, is METRICOOL SOFTWARE’s legitimate interest for direct marketing purposes.

3.2. Processing of contact data

If you request information through any of the means that Metricool makes available to you (chat, forms, etc.), identification data such as your name, telephone number and/or email will be collected in order to respond to your request, on the basis of METRICOOL SOFTWARE’s legitimate interest.

We will send you commercial communications provided that you have consented to this purpose in an informed, free, unambiguous and specific manner, on the legal basis of that consent, and by means of a clear affirmative action, such as ticking a box or checkbox.

3.3. Processing of data when submitting a comment on the Metricool blog.

If you want to leave a comment on any of the Metricool blog posts, we will collect your data (your name, email and website) to moderate and publish your comments with your name. Providing your website is optional. Under no circumstances will we publish your email in your comment.

The legal basis for such processing is METRICOOL SOFTWARE’s legitimate interest in responding to your request to publish your comment on the blog.

3.4. Processing of data to attend a webinar.

If you have registered for a webinar, we will process your data to manage your registration, and the legal basis for such processing is METRICOOL SOFTWARE’s legitimate interest in responding to your request.

3.5. Processing of data for the Affiliation Program.

If you have applied to participate in the Affiliation Program, we will process your data to manage your status as AFFILIATE.

The legal basis for such processing is the performance of a contract or pre-contract to which you, as Data Subject, are a party.

3.6. Processing of data to improve the service and for account security.

METRICOOL SOFTWARE may analyse your behaviour as a Customer when using Metricool in order to improve and/or enhance the service, notify you of features of the tool that improve your performance and/or detect needs in the platform.

In addition, METRICOOL SOFTWARE may store information about the device from which you connect to Metricool, solely for security purposes, in order to detect fraudulent connections by unauthorised third parties.

The legal basis for both processing activities is METRICOOL SOFTWARE’s legitimate interest in improving its services and ensuring the security of Metricool and of its Customers’ accounts. You may object to this at any time by writing to [email protected] or to [email protected].

4. Data retention period

The personal data provided will be kept for as long as there is a mutual interest in maintaining the purpose of the processing and for the period during which liabilities may arise from the services provided to the Data Subject (6 years for accounting books, invoices, etc., under article 30 of the Spanish Commercial Code; 5 years to bring personal actions without a special time limit under article 1964 of the Spanish Civil Code; 4 years for tax obligations under articles 66 et seq. of the Spanish General Tax Law, etc.).

When they are no longer necessary for such purposes, they will be deleted with appropriate security measures to guarantee the pseudonymisation of the data or their complete destruction.

5. Recipients

A recipient is understood to be the natural or legal person, public authority, agency or other body to which personal data are disclosed, whether or not it is a third party.

METRICOOL SOFTWARE is part of the team.blue Group and is a joint controller with team.blue N.V. The team.blue Group, led by team.blue N.V. and made up of several brands and subsidiaries, may improve coordination and resource allocation by sharing data internally. This allows more efficient collaboration on improving products, campaigns and customer service. Customer data, such as contact, user, billing and purchase information, may be shared with team.blue N.V. for marketing statistics, internal administration and reporting purposes, but only to the extent necessary for the intended use and with appropriate protective measures in place to prevent unauthorised access or disclosure.

Your data will not be disclosed to any third party outside METRICOOL SOFTWARE unless there is an appropriate applicable legal basis.

Data processors: There are data processors, understood as entities that process personal data for which METRICOOL SOFTWARE is responsible, following its instructions, as service providers necessary for the provision of the service requested by the Data Subject, with whom METRICOOL SOFTWARE has signed a data processing agreement in accordance with the applicable data protection regulations. The data processors provide, for example, fraud prevention services, newsletter services, our customer relationship management system, our communication platforms, etc.

6. International Transfers

International data transfers involve a flow of personal data from Spanish territory to recipients established in countries outside the European Economic Area (the countries of the European Union plus Liechtenstein, Iceland and Norway).

METRICOOL SOFTWARE does not carry out international data transfers in the processing.

METRICOOL SOFTWARE stores all data on servers within the European Union. The foregoing is without prejudice to the provisions of section 12 regarding the personal data that METRICOOL SOFTWARE processes as Data Processor on behalf of its Customers.

7. Rights

As a Data Subject, you are entitled to exercise the following rights recognised by data protection regulations, in accordance with their provisions:

– Right to withdraw at any time the consent given for the processing of such data, where the legal basis for the processing is that consent.

– Right of ACCESS to the personal data processed by METRICOOL SOFTWARE.

– Right to request the RECTIFICATION of inaccurate data processed by METRICOOL SOFTWARE.

– Right to request the ERASURE of the data when, among other reasons, the data are no longer necessary for the purposes for which they were collected by METRICOOL SOFTWARE.

– In certain circumstances, you may request the RESTRICTION OF PROCESSING of the data, in which case METRICOOL SOFTWARE will only keep them for the exercise or defence of claims.

– In certain circumstances and on grounds relating to your particular situation as Data Subject, you may exercise the right to OBJECT to the processing of the data. In that case, METRICOOL SOFTWARE will stop processing the data, except for compelling legitimate grounds or the exercise or defence of possible claims.

– In certain circumstances and on grounds relating to your particular situation as Data Subject, you may exercise the right to data PORTABILITY. This right is complementary to the right of access, as it allows you to obtain the data you have provided to METRICOOL SOFTWARE in a structured, commonly used and machine-readable format, and to have them transmitted directly to another entity at the request of the Data Subject.

You may exercise these rights by writing to [email protected].

In addition, if you consider that any of your data protection rights have been infringed, you are entitled to lodge a complaint with the Spanish Data Protection Agency (AEPD), located at C/ Jorge Juan, 6, 28001-Madrid https://www.aepd.es/ or through the AEPD’s electronic office: https://sedeagpd.gob.es/sede-electronica-web/.

If you have connected your YouTube account to Metricool, METRICOOL SOFTWARE accesses and stores certain data from your YouTube account through the YouTube API Services (“Authorised Data”). You may manage and revoke Metricool’s access to your YouTube data at any time through the following means:

(a) Via Google Security Settings: you can revoke Metricool’s access to your YouTube account directly from Google’s security settings page at: https://myaccount.google.com/connections.

Upon revocation through this mechanism, METRICOOL SOFTWARE will delete all Authorised Data associated with your YouTube account within 30 calendar days of the revocation.

(b) Via Metricool: you can also request the deletion of your stored YouTube data by contacting METRICOOL SOFTWARE at [email protected] or by disconnecting your YouTube account from within Metricool. Upon such a request, METRICOOL SOFTWARE will delete the relevant data as soon as possible and within a maximum of 7 calendar days. Please note that deleting the data stored by METRICOOL SOFTWARE does not delete the data stored by YouTube. To delete data on YouTube directly, you must use the YouTube application or another authorised client that supports the deletion of such data.

8. Security

In order to safeguard the security of the personal data of Data Subjects, METRICOOL SOFTWARE informs you that it has adopted all the technical and organisational measures necessary to guarantee the security of the personal data provided.

All of this is intended to prevent their alteration, loss and/or unauthorised processing or access, as required by the regulations, although absolute security does not exist.

9. Updating of personal data

In order to keep their personal data up to date, the Data Subject may modify or rectify them through their Customer account in Metricool or by contacting METRICOOL SOFTWARE.

10. Confidentiality

You are also informed that the data of Data Subjects will be processed with the utmost care and confidentiality by all personnel involved in any of the stages of the processing.

11. Cookies

At present, METRICOOL SOFTWARE, in the Metricool application for iOS or Android, does not use data storage and retrieval devices on users’ devices other than those of a technical nature, for the sole purpose of transmitting a communication over an electronic communications network or, to the extent strictly necessary, for the provision of the Metricool service expressly requested by the Data Subject.

Should METRICOOL SOFTWARE use such data storage and retrieval devices in the future, clear and complete information about them will be provided and the Data Subject’s consent will be obtained through the appropriate settings of the Metricool application.

METRICOOL SOFTWARE, in the web version of Metricool, uses cookies in accordance with the provisions of the Cookies Policy.

12. Processing of data as Data Processor

If you have registered as a Customer in Metricool to manage your own Brands or those of third parties, METRICOOL SOFTWARE is, in accordance with data protection regulations, considered a Data Processor, since it may have access to personal data on your behalf and following your instructions. In that case, you will be the Data Controller of such data, since you decide how and for what purpose the data of the Brand you manage are processed, by contracting Metricool’s services.

When you register a Brand in Metricool and associate social media accounts with that Brand, you must accept the permissions that each social network grants to METRICOOL SOFTWARE so that it can provide the contracted services.

Once you accept the permissions requested by each social network, each of them will allow METRICOOL SOFTWARE to access the management of the account on the corresponding social network, with access to the creation and management of content and/or posts, comments, direct messages and statistics, as well as the management of ads and the statistical data of such ads, for the sole purpose of providing the service contracted by you as Customer: performance metrics, social media planning, automatic performance reports and the possibility of creating advertising campaigns from the platform itself, among other features.

In addition, depending on the features you activate and use, METRICOOL SOFTWARE may process on your behalf personal data of the following categories of data subjects:

– Customers and/or users of the Customer or of the managed Brand (including, where applicable, End Users): name and email address.

– Third parties authorised by you to access your Metricool account (Team Members): name and email address.

– Contacts in the social media accounts of the Brand(s) connected to Metricool: public user profile data and data provided in direct messages.

– Social media users who interact with the posts, messages or stories of the Brand(s) and trigger a flow configured through Flows: social network username, date and time of the interaction, flow execution history (action performed and execution status) and interactions with automated messages, including clicks on the links sent.

– Visitors to websites or blogs on which you have implemented or activated the Website Tracker: IP address, requested URL or page, referrer information, where available, and browser window and/or viewport dimensions. IP addresses are only processed in identifiable form for a maximum period of thirty-six (36) hours from their collection, after which they are deleted or irreversibly anonymised. The Website Tracker does not install, read or use cookies, localStorage or sessionStorage, nor does it assign persistent visitor identifiers.

– Persons who access Metricool through a Customer-Owned Domain: IP address.

When you use Metricool White Label or the Metricool Integration with a Customer-Owned Domain, the traffic directed to that domain will be routed through the network of Cloudflare, Inc., a content delivery network and security service provider established in the United States. This involves an international transfer of the IP address of the persons who access Metricool through that domain, based on the adequacy decision on the EU-U.S. Data Privacy Framework.

The relationship between you, as Data Controller, and METRICOOL SOFTWARE, as Data Processor, is governed by section 16.2 of the Terms and Conditions and by the Data Processing Agreement (DPA), which forms an integral part of them and of which you can request a signed copy at [email protected]. Among other matters, they regulate the subject matter and duration of the processing, the obligations of both parties, sub-processors, international data transfers, the notification of personal data breaches and the return or deletion of the data at the end of the service.

As Data Controller, you are responsible for informing data subjects about the processing of their personal data, including, where applicable, the international transfer indicated above, and for determining the legal basis applicable to such processing.

Updated on 3 November 2026