What is Meta (Facebook) Business Manager?

11 December 2023

Facebook Ads are a useful tool for building campaigns and ad sets to promote your business across the platform. With Meta’s merge of Facebook and Instagram, it is now easier than ever to create ads for both platforms in one place

Meta Business Manager, previously known as Facebook Business Manager, is a free tool on Facebook that allows you to manage all marketing decisions of your company including ad campaigns across Facebook and Instagram, giving access to managers and users, creating product catalogs, and store all of your advertising and marketing assets in one place.

Meta Business Suite vs. Meta Business Manager

While Meta continues to build its advertising platform, the name changes and additions can be somewhat confusing. So, what is the difference in Meta Business Suite and Meta Business Manager?

In 2020, Meta Business Suite (formerly Facebook Business Suite) was released to merge all Facebook and Instagram marketing efforts in one place. Meta Business Suite is designed to be a centralized tool to manage all Facebook, Instagram, and messaging tools in one place. This allows you do actions such as manage multiple messaging inboxes, schedule posts and Stories, and tracking page analytics.

Meta Business Manager on the other hand, is more specific to creating, managing, and analyzing ad campaigns and assets in one place. You can also invite other team members, clients, and agencies to complete different tasks or help manage your campaigns.

As you can see, these two platforms are very similar and work hand-in-hand. However, Business Suite can be seen as the over-arching tool for Facebook and Instagram management, while Business Manager is more tailored towards creating and managing content and advertisements.

How to Set Up Meta Business Manager

In order to create your Meta Business Manager account, you need to have a personal Facebook page to confirm your identity. If you already have a Facebook account and a business page, you can skip this step. If not, you can find out here how to create a Facebook account and how to create a Facebook business page.

1. Create your Business Manager account

To create a Facebook business account, go to this page: https://business.facebook.com/You can login with your Facebook or Instagram, or create a new account. At the top right, you will see the ‘Create Account’ button.

2. Fill in the information

Here you will be prompted to enter your business details including business name, account name, your name, and business email. Click on “Submit” and an email will be sent to your business email to confirm. After you have clicked “Confirm Now,” you need to enter more business details including the legal name, address, phone number, and website.

3. Add Facebook pages

You have now created your Facebook Business Manager account. Now you can add Facebook pages, create admin roles, payment accounts, etc. You can either add existing Facebook pages, or create a new one.

To add an existing Facebook page, click on Business assets > Pages > Add pages. Here you will have the option to add an existing page, or create a new one. Click on “Claim an existing Facebook Page”. Type in the name of your business page, and the search will populate your pages.

4. Add Facebook ads account

The next step is to link your ad account to Facebook. You can do this by clicking on Add Ad Account, and then you can enter the ad account ID, which you can find in the Ads Manager.

5. Invite users to manager your Facebook page

Managing your Facebook assets alone can be a lot, so Meta makes it possible to add team members to help manage your page and ad campaigns. There are a variety of roles that you can assign to users:

  • Full control: This acts as an admin role, allowing full access to all account settings, assets, tools, and users.
  • Partial access: This role allows access to work on tasks and assets assigned to them.
  • Advanced options: You can add the advanced options to users roles, allowing them additional access to specific tools such as financial information.

To invite and assign roles, click on the People tab in the Business Manager menu. From here you add people by entering their business email address. Then you will choose their role and select which business assets they have access to.

Meta Business Manager Features

This section contains all the key features of Meta Business Manager and will be of interest to you if you have any doubts about using it.

What can you do with the Facebook Ads Manager? 

Create ads

From your business account control panel, you can create ad campaigns on Facebook and Instagram: creating the format, the type of campaign, and the budget for each one. 

Assign roles

One of the most interesting features of the Business Manager is that you can assign roles to other users, share responsibilities and work as a team. For agencies with several social media accounts, this is a really useful option. 

Analyze statistics

With Meta Business Manager you have access to a large amount of data and statistics about your ad campaigns e.g. clicks, CTR, conversions, etc.

Manage other tools

If you have an Instagram account, and you want to start making campaigns, you can also manage this through Business Manager. Connect your Instagram account inside Business Settings. You have everything you need to manage it all with the same tool: your Facebook and Instagram campaigns, just in one place.

Manage several Facebook pages

Essential for a marketing or social media agency is to be able to work with numerous clients at once. With this tool, you can add and work with different pages and manage the marketing side of more than one client at a time.

Separate your personal and professional accounts

From your control panel you can create ads, manage campaigns, but isn’t it tiring to have your personal and professional pages mixed together at the same place? With Meta Business Manager, you can access your company page directly and forget about your personal account. 

And what if we say that you can have everything related to your Facebook Ads, Instagram and original posts all on the same platform? 

Facebook Ads with Metricool

With Metricool you have Business Management in a single platform. Manage ad campaigns, measure your results and view information about their performance.

Metricool for Facebook Ads shows everything you need to know for your Facebook Ads strategy. Create campaigns for Instagram and Facebook in the same place.

What can you do on Facebook Ads with Metricool?

✅ Create ad campaigns

When making your first ad on Facebook, Metricool simplifies the whole creation process so that you can start as soon as possible. A quick and simple process that allows you to streamline your work. Create, review and post.

Consult the metrics of your campaigns

Boost the efficiency of your campaigns by consulting their daily performances with Metricool. An essential element for making decisions as you go, about how they are performing.

General statistics, detailed information, you won’t leave anything to chance!

​​ Generate efficiency reports

If you are a freelance social media officer or a communications agency, the option to create comprehensive reports with Metricool will brighten your day. The simplest way of collecting information and data about your campaigns, as well as personalizing it with your client’s logo, a small detail they will appreciate.

All you need to do is cross-check the data from your Facebook Ads account with Metricool. It is as simple as clicking on Facebook Ads and ‘Connect Account’, or clicking on the user’s button at the top right and going through the connections section.

Do you have more than one business account? Connect each one with the corresponding Facebook Ads account to start working on it with Metricool. Now you have no excuse to manage and operate your Facebook and Instagram campaigns, as you can do so by choosing Meta Business Manager or Metricool. 

Get to work and start reaching a much bigger audience. Want to learn more about advertising on Facebook? If you are new to advertising on Facebook and Instagram, make sure to check this guide:

Carlos Bravo Carlos Bravo , 11 December 2023

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