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31 Halloween Ad Campaigns & Post Ideas to Die For
Spooky season is among us, becoming a marketing phenomenon, with 72% of Americans planning to celebrate Halloween, according to NFRâs 2024 Halloween Spending Survey. Halloween marks the first âholiday seasonâ celebration, with spending expected to reach $11.6 billion in 2024. Brands and retailers can capture their audiences much earlier, with 47% of consumers starting their Halloween shopping before October, perpetuating Halloween ad campaignsâ longevity.
But Halloween isnât just a frenzy in the US. Social media platforms are important for global Halloween marketing, with Instagram and TikTok being especially influential. Pop culture references, influencer marketing, and shopping inspiration are among the most dominant Halloween content.
What is the secret to Halloween campaign success? Considering the significant shift from in-person shopping/inspiration to online, meet your target audience in their preferred online communities. Halloween campaigns are possible beyond the retail and commerce space, so we have provided 31 Halloween ad campaigns that are scary good for any industry.
Want to download the full list of 31 Halloween campaigns to die for + 17 bonus post ideas? Download it for free here!
1. Arriiixoâs TikTok Halloween costume ideas
Sporting your Halloween costume is among the top ways to participate, with consumers estimated to spend $3.8B on costumes alone. Younger audiences flock to TikTok for DIY costume inspirations and last-minute ideas.
TikTok creator @arriiixo did just that, recreating âMia Thermopolisâsâ iconic Princess Diaries outfits wearing Princess Polly clothes. In the caption, she shared her limited code for users to construct their wicked fit.
2. ASDA healthy Halloween recipes
We know that candy and chocolate are one of the main themes, thanks to trick or treating. Instead of marketing candies, Supermarket company Asda played on the popular idea of charcuterie boards in an Instagram reel, creating a healthy Halloween treats board.
While inspiring users to create themed treats beyond candy, the brand was able to incorporate its products and everyday groceries into its content.
3. Ash.reads.horror book recommendations
For all the âBook Tokâ type people, creator @ash.reads.horror recommends her top horror and thriller books in an Instagram carousel. These books take place on or around Halloween to provoke excitement around the holiday.
Within the caption, Ash also shares a special discount to snag a deal on these books, sharing value and resources with her community.
4. Benkeenanâs local Halloween inspiration
From attending Pumpkin Patches to visiting haunted houses, how can you find these activities in your city? Creator Ben Keenan shares his local Seattle recommendations on Instagram, which are ideas to recreate for your community.
This encourages users to revisit your page for future recommendations, and can even boost your SEO on the app.
5. Blakeaustininkâs Halloween flash tattoos
Tattoo artist Blake Austin created âHalloween nostalgiaâ flash tattoos, encouraging his audience to book with his upcoming availability. Not only does this get people in the Halloween spirit, but showcases his unique designs.
6. Brittanyfrostdesignâs Halloween graphics
Graphic designer Brittany Frost published a carousel featuring one of her Halloween-inspired graphics. This post focuses on classic Halloween sweets – candy corn, Pillsbury Halloween cookies, and pumpkin pie – playing on the internet trend, âthey hate to see me comingâ.
This language resonates with younger online audiences, while the last image of the carousel connects with parents who canât let their children eat all the candy.
7. Burger Kingâs then vs. now Halloween memes
Burger Kingâs X profile is funny, and sometimes unhinged, posting references to memes and cultural moments. This POV-type post shows a Whopper on September 30th at 11:59 pm compared to October 1st at 12:00am, featuring a purple-bunned Whopper.
The caption adds, “Watch the Addams Family”, hinting at a limited-edition Addams Family Whopper for the Halloween season.
a new family is taking over BK this season đ«°đ
watch The Addams Family đ€ pic.twitter.com/fxEE4iL1wq— Burger King (@BurgerKing) October 1, 2024
8. Callagraceâs âBoo Basketâ
Do you remember âboo-ingâ your neighbors and friends? Creator @callagrace has brought back this idea, creating a âBoo Basketâ for her girlfriend. This video inspires others to âbooâ their friends, significant others, or coworkers, filling a basket with Halloween-themed goodies.
This is a fun content idea to recreate if you have Halloween-themed merchandise or products.
9. Chili’s UGC Halloween campaign
Chilliâs ran a UGC campaign on X, encouraging users to dress up as their favorite restaurant and order in. They also call users to tag Chilliâs in their âspooky Halloween picturesâ to increase user participation.
10. Chipotleâs Spirit Halloween collection drop
Spirit Halloween embodies the holiday, a nostalgic, creepy, must-visit costume shop. Once a year these stores come alive, selling the yearâs âhottestâ Halloween costumes and decorations. Chipotle teamed up with Spirit to create a Halloween line that includes a Chipotle water cup, burrito, bag, fork, and napkin.
The idea is ridiculous but also hilarious. This campaign is another example of unhinged marketingâs influence and the power of brand partnerships.
11. CS Recruiting Halloween polls
Polling is a great way to gather user feedback and sentiment. CS Recruiting capitalized on LinkedInâs polling feature, asking users their stance on candy corn. While LinkedIn is more professionally oriented, CS Recruiting took this moment to lighten up the space.
This shows that not all âcreativeâ actions must be published on just X, TikTok, and Instagram. Your audience may appreciate content outside the norm, creating deeper connections and resonance.
Source: CS Recruiting LinkedIn
12. Dadsocialâs DIY decor inspo
Decorating for Halloween is always a blast, but the cost can add up quickly. TikTok creator @dadsocial told his wife he could build Halloween decorations for cheaper, so he recorded it to prove it. Using plastic Jack-o-Laterns and concrete to conjoin pumpkins, he created a pumpkin arch around their door.
This connects with users who want to create their own decorations or donât have the budget to spend hundreds of dollars on Halloween decor.
13. Dcpubliclibrary Threads interactive
DC Public Library also leaned into the book idea publishing an interactive Threads post. The post asked users if they were reading any books that draw inspiration for their Halloween costumes.
Threads is an ideal platform for provoking interesting conversations and helping increase user engagement.
Post by @dcpubliclibraryView on Threads
14. Dollar Treeâs Halloween product feature
Speaking of cost-effective Halloween solutions, Dollar Tree published an Instagram reel with their top Halloween party decorations. This features spooky drinkware, cobweb baskets, and lollipop fingers to mention a few.
The Dollar Tree features the finished âparty tableâ to further inspire users on how to decorate for their Halloween party.
15. Ella Frehtmanâs LinkedIn product feature
Visual development artist Ella Frehtman weighed into the Halloween graphics, sharing her âkitties playing with the frogsâ cartoons. Frehtman also promotes the upcoming Kilkenny Art Market, where she will sell her illustrations as stickers.
While this is a fun post to share her designs, itâs also a smart way to feature your work on LinkedIn for professionals to view. Promoting the art market will further encourage users in the space to attend and support.
Source: Ella Frehtman’s LinkedIn
16. EVITEâs Halloween movie calendar
Iâm sure weâre all familiar with Freeformâs â31 Nights of Halloweenâ movie schedule, playing a Halloween-themed movie a night from October 1-31. Online invitations company Evite has created its own Halloween movie calendar, encouraging users to save the calendar to reference during the holiday season.
17. Feastables Halloween treats
TikTok account @feastables is the creator @Mr.Beastâs snack company. This video walks through baking pumpkin bread, featuring Feastableâs chocolate bar. Short-form recipe videos are highly valuable on TikTok, giving value to users in just a few seconds.
18. Five Belowâs UGC product feature
Five Below, a discount store company, posted an Instagram reel using the text, âThis is your sign to go on a spooky picnic this Halloweenâ. Using Five Belowâs Halloween products, the UGC creator filmed the setup of her âspookyâ, aesthetic picnic, mentioning Five Below.
19. IKEAâs Halloween collection
IKEA USA posted a TikTok flexing their latest Halloween collection, featuring their festive home goods and gadgets. Without even visiting the store, viewers can get a sneak peak into IKEAâs holiday products. This creates excitement and encouragement to get your IKEA decor before itâs gone.
19. Liquid Death Halloween collection drop
Liquid Death partnered with Martha Stewart this Halloween, launching the new âDismembered Moments Candleâ. Yes, this is indeed a real product that has sold out on the Liquid Death website multiple times. Liquid Death published this YouTube video with Martha, promoting the life-sized severed hand candle.
21. M&Ms vampire cookies
M&M posted an Instagram reel featuring a recipe to create âvampire cookiesâ with none other than M&M chocolates. This quick video gives users inspiration and the resources to create festive treats.
22. Michaelâs DIY tutorial
Michaelâs is the leading craft store, sharing inspiration for DIY crafts and projects. To get in the Halloween spirit, Michaelâs posted an Instagram reel showing how to make a punch needle trick-or-treat bag.
Michael’s leveraged influencer marketing to share this high-quality content, contributing @allyblaireco as the artist and creator behind this video.
23. Nothing Bundt Cakes festive treats
Nothing Bundt Cakes comes at us with fresh Halloween treats for any mood – quiet nights, movie frights, bundt bash, or monster mash. The cake company joins in on the conversation, encouraging users to grab their âscary-good Bundtsâ.
24. OLIPOP costume ideas
Probiotic soda company OLIPOP has shared their Halloween costume ideas on TikTok. Can you take a guess? All the top OLIPOP flavors, of course! With outfit inspiration for Ridge Rush, Strawberry Vanilla, Crisp Apple, Orange Squeeze, and Vintage Cola, OLIPOP brings their products to life.
25. Paper Tiger Edinburg
Stationery company Paper Tiger posted on their LinkedIn, sharing their Halloween products. They also liked their website, landing on their Halloween items for purchase. Paper Tiger capitalized on LinkedInâs linking capabilities to direct traffic to their website.
Source: Paper Tiger LinkedIn
26. Party City Halloween decorations
As it says in its name, Party City is all about supporting your celebrations. The brand posted a carousel on Instagram showcasing their buyersâ in-house Halloween decorations. This inspires users to recreate these designs and visit Party City for their supplies.
27. Sourpatchkids conversation starter
If youâve seen @sourpatchkids or @nutterbutter social media pages, you will understand the tone of their posts. Sour Patch Kids uses colloquial terms to resonate with younger audiences, saying they are âtoo cringeâ for chocolate and âtoo basedâ for gummy worms.
28. Spirit Halloween giveaway
Spirit posted an Instagram post announcing their gift card giveaway. 31 lucky fans can win a $1,000 Spirit Halloween gift card by following their account, liking the post, and tagging a friend youâre taking shopping. This is a creative way to give back to fans while reinforcing account engagement.
29. Uber’s Halloween riders
Uberâs X page compiled four ridersâ tweets that expressed their embarrassment for wearing a Halloween costume in an Uber. We all know the awkwardness of wearing a costume when no one else isâŠ
Uber used these experiences to shed light on these moments while reminding users to rely on Uber for a safe Halloween experience.
31. Walmartâs Halloween trend
Walmart brought their Halloween products to life, creating a meme featuring a stuffed candy corn and bat in âanother universeâ. This trend has been featured on YouTube, TikTok, and X, featuring clips of animals, people, and inanimate objects in pairs emphasizing their love for each other.
31. Walt Disney Worldâs Halloween character guide
Walt Disney World created a LinkedIn post around their latest blog, â2024 Guide to Halloween Characters at Walt Disney Worldâ. This article lists where you can find all the characters around the park. This LinkedIn post drives traffic and visibility to the blog post, informing users of where to celebrate with their favorite characters this Halloween season.
Source: Walt Disney LinkedIn
Launching a Halloween campaign is a great way to connect with your audience, and participate in online trends. Download the full 31 Halloween campaign ideas list, which may include a bonus.
Happy Halloween, Metricoolers!
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