Killer Halloween Ad Campaigns & Social Media Post Ideas for 2025
Spooky season is among us, becoming a marketing phenomenon, with 73% of Americans planning to celebrate Halloween in 2025, according to NFR’s 2025 Halloween Spending Survey. Halloween marks the first “holiday season” celebration, with spending expected to reach over $13 billion this year. Brands and retailers can capture their audiences much earlier, with 47% of consumers starting their Halloween shopping before October, showing the importance of early and long-lasting Halloween ad campaigns.
But Halloween isn’t just a frenzy in the US. Social media platforms are important for global Halloween marketing, with Instagram and TikTok being especially influential. Pop culture references, influencer marketing, and shopping inspiration are among the most dominant Halloween content.
We understand that not all social media marketers are horrorphiles, so you may need some help coming up with Halloween ad campaigns and post ideas that you can make the most of this year.
Successful Halloween Ad Campaigns (Downloadable)
What is the secret to Halloween campaign success? Considering the significant shift from in-person shopping/inspiration to online, meet your target audience in their preferred online communities. Halloween campaigns are possible beyond the retail and commerce space, so we have provided 31 Halloween ad campaigns that are scary good for any industry.
Want to download the full list of 31 Halloween campaigns to die for + 17 bonus post ideas? Download it for free here!
1. Arriiixo’s TikTok Halloween costume ideas
Sporting your Halloween costume is among the top ways to participate, with consumers estimated to spend $3.8B on costumes alone. Younger audiences flock to TikTok for DIY costume inspirations and last-minute ideas.
TikTok creator @arriiixo did just that, recreating ‘Mia Thermopolis’s’ iconic Princess Diaries outfits wearing Princess Polly clothes. In the caption, she shared her limited code for users to construct their wicked fit.
2. ASDA healthy Halloween recipes
We know that candy and chocolate are one of the main themes, thanks to trick or treating. Instead of marketing candies, Supermarket company Asda played on the popular idea of charcuterie boards in an Instagram reel, creating a healthy Halloween treats board.
While inspiring users to create themed treats beyond candy, the brand was able to incorporate its products and everyday groceries into its content.
3. Ash.reads.horror book recommendations
For all the “Book Tok” type people, creator @ash.reads.horror recommends her top horror and thriller books in an Instagram carousel. These books take place on or around Halloween to provoke excitement around the holiday.
Within the caption, Ash also shares a special discount to snag a deal on these books, sharing value and resources with her community.
4. Benkeenan’s local Halloween inspiration
From attending Pumpkin Patches to visiting haunted houses, how can you find these activities in your city? Creator Ben Keenan shares his local Seattle recommendations on Instagram, which are ideas to recreate for your community.
This encourages users to revisit your page for future recommendations, and can even boost your SEO on the app.
5. Blakeaustinink’s Halloween flash tattoos
Tattoo artist Blake Austin created “Halloween nostalgia” flash tattoos, encouraging his audience to book with his upcoming availability. Not only does this get people in the Halloween spirit, but showcases his unique designs.
6. Brittanyfrostdesign’s Halloween graphics
Graphic designer Brittany Frost published a carousel featuring one of her Halloween-inspired graphics. This post focuses on classic Halloween sweets – candy corn, Pillsbury Halloween cookies, and pumpkin pie – playing on the internet trend, “they hate to see me coming”.
This language resonates with younger online audiences, while the last image of the carousel connects with parents who can’t let their children eat all the candy.
7. Burger King’s then vs. now Halloween memes
Burger King’s X profile is funny, and sometimes unhinged, posting references to memes and cultural moments. This POV-type post shows a Whopper on September 30th at 11:59 pm compared to October 1st at 12:00am, featuring a purple-bunned Whopper.
The caption adds, “Watch the Addams Family”, hinting at a limited-edition Addams Family Whopper for the Halloween season.
a new family is taking over BK this season 🫰👑
watch The Addams Family 🖤 pic.twitter.com/fxEE4iL1wq— Burger King (@BurgerKing) October 1, 2024
8. Callagrace’s “Boo Basket”
Do you remember “boo-ing” your neighbors and friends? Creator @callagrace has brought back this idea, creating a “Boo Basket” for her girlfriend. This video inspires others to “boo” their friends, significant others, or coworkers, filling a basket with Halloween-themed goodies.
This is a fun content idea to recreate if you have Halloween-themed merchandise or products.
9. Chili’s UGC Halloween campaign
Chilli’s ran a UGC campaign on X, encouraging users to dress up as their favorite restaurant and order in. They also call users to tag Chilli’s in their “spooky Halloween pictures” to increase user participation.
10. Chipotle’s Spirit Halloween collection drop
Spirit Halloween embodies the holiday, a nostalgic, creepy, must-visit costume shop. Once a year these stores come alive, selling the year’s “hottest” Halloween costumes and decorations. Chipotle teamed up with Spirit to create a Halloween line that includes a Chipotle water cup, burrito, bag, fork, and napkin.
The idea is ridiculous but also hilarious. This campaign is another example of unhinged marketing’s influence and the power of brand partnerships.
11. CS Recruiting Halloween polls
Polling is a great way to gather user feedback and sentiment. CS Recruiting capitalized on LinkedIn’s polling feature, asking users their stance on candy corn. While LinkedIn is more professionally oriented, CS Recruiting took this moment to lighten up the space.
This shows that not all “creative” actions must be published on just X, TikTok, and Instagram. Your audience may appreciate content outside the norm, creating deeper connections and resonance.
Source: CS Recruiting LinkedIn
12. Dadsocial’s DIY decor inspo
Decorating for Halloween is always a blast, but the cost can add up quickly. TikTok creator @dadsocial told his wife he could build Halloween decorations for cheaper, so he recorded it to prove it. Using plastic Jack-o-Laterns and concrete to conjoin pumpkins, he created a pumpkin arch around their door.
This connects with users who want to create their own decorations or don’t have the budget to spend hundreds of dollars on Halloween decor.
13. Dcpubliclibrary Threads interactive
DC Public Library also leaned into the book idea publishing an interactive Threads post. The post asked users if they were reading any books that draw inspiration for their Halloween costumes.
Threads is an ideal platform for provoking interesting conversations and helping increase user engagement.
Post by @dcpubliclibraryView on Threads
14. Dollar Tree’s Halloween product feature
Speaking of cost-effective Halloween solutions, Dollar Tree published an Instagram reel with their top Halloween party decorations. This features spooky drinkware, cobweb baskets, and lollipop fingers to mention a few.
Dollar Tree features the finished “party table” to further inspire users on how to decorate for their Halloween party.
15. Ella Frehtman’s LinkedIn product feature
Visual development artist Ella Frehtman weighed into the Halloween graphics, sharing her “kitties playing with the frogs” cartoons. Frehtman also promotes the upcoming Kilkenny Art Market, where she will sell her illustrations as stickers.
While this is a fun post to share her designs, it’s also a smart way to feature your work on LinkedIn for professionals to view. Promoting the art market will further encourage users in the space to attend and support.
Source: Ella Frehtman’s LinkedIn
16. EVITE’s Halloween movie calendar
I’m sure we’re all familiar with Freeform’s “31 Nights of Halloween” movie schedule, playing a Halloween-themed movie a night from October 1-31. Online invitations company Evite has created its own Halloween movie calendar, encouraging users to save the calendar to reference during the holiday season.
17. Feastables Halloween treats
TikTok account @feastables is the creator @Mr.Beast’s snack company. This video walks through baking pumpkin bread, featuring Feastable’s chocolate bar. Short-form recipe videos are highly valuable on TikTok, giving value to users in just a few seconds.
18. Five Below’s UGC product feature
Five Below, a discount store company, posted an Instagram reel using the text, “This is your sign to go on a spooky picnic this Halloween”. Using Five Below’s Halloween products, the UGC creator filmed the setup of her “spooky”, aesthetic picnic, mentioning Five Below.
19. IKEA’s Halloween collection
IKEA USA posted a TikTok flexing their latest Halloween collection, featuring their festive home goods and gadgets. Without even visiting the store, viewers can get a sneak peak into IKEA’s holiday products. This creates excitement and encouragement to get your IKEA decor before it’s gone.
19. Liquid Death Halloween collection drop
Liquid Death partnered with Martha Stewart this Halloween, launching the new “Dismembered Moments Candle”. Yes, this is indeed a real product that has sold out on the Liquid Death website multiple times. Liquid Death published this YouTube video with Martha, promoting the life-sized severed hand candle.
21. M&Ms vampire cookies
M&M posted an Instagram reel featuring a recipe to create “vampire cookies” with none other than M&M chocolates. This quick video gives users inspiration and the resources to create festive treats.
22. Michael’s DIY tutorial
Michael’s is the leading craft store, sharing inspiration for DIY crafts and projects. To get in the Halloween spirit, Michael’s posted an Instagram reel showing how to make a punch needle trick-or-treat bag.
Michael’s leveraged influencer marketing to share this high-quality content, contributing @allyblaireco as the artist and creator behind this video.
23. Nothing Bundt Cakes festive treats
Nothing Bundt Cakes comes at us with fresh Halloween treats for any mood – quiet nights, movie frights, bundt bash, or monster mash. The cake company joins in on the conversation, encouraging users to grab their “scary-good Bundts”.
24. OLIPOP costume ideas
Probiotic soda company OLIPOP has shared their Halloween costume ideas on TikTok. Can you take a guess? All the top OLIPOP flavors, of course! With outfit inspiration for Ridge Rush, Strawberry Vanilla, Crisp Apple, Orange Squeeze, and Vintage Cola, OLIPOP brings their products to life.
25. Paper Tiger Edinburg
Stationery company Paper Tiger posted on their LinkedIn, sharing their Halloween products. They also liked their website, landing on their Halloween items for purchase. Paper Tiger capitalized on LinkedIn’s linking capabilities to direct traffic to their website.
Source: Paper Tiger LinkedIn
26. Party City Halloween decorations
As it says in its name, Party City is all about supporting your celebrations. The brand posted a carousel on Instagram showcasing their buyers’ in-house Halloween decorations. This inspires users to recreate these designs and visit Party City for their supplies.
27. Sourpatchkids conversation starter
If you’ve seen @sourpatchkids or @nutterbutter social media pages, you will understand the tone of their posts. Sour Patch Kids uses colloquial terms to resonate with younger audiences, saying they are “too cringe” for chocolate and “too based” for gummy worms.
28. Spirit Halloween giveaway
Spirit posted an Instagram post announcing their gift card giveaway. 31 lucky fans can win a $1,000 Spirit Halloween gift card by following their account, liking the post, and tagging a friend you’re taking shopping. This is a creative way to give back to fans while reinforcing account engagement.
29. Uber’s Halloween riders
Uber’s X page compiled four riders’ tweets that expressed their embarrassment for wearing a Halloween costume in an Uber. We all know the awkwardness of wearing a costume when no one else is…
Uber used these experiences to shed light on these moments while reminding users to rely on Uber for a safe Halloween experience.
30. Walmart’s Halloween trend
Walmart brought their Halloween products to life, creating a meme featuring a stuffed candy corn and bat in “another universe”. This trend has been featured on YouTube, TikTok, and X, featuring clips of animals, people, and inanimate objects in pairs emphasizing their love for each other.
31. Walt Disney World’s Halloween character guide
Walt Disney World created a LinkedIn post around their latest blog, “2024 Guide to Halloween Characters at Walt Disney World”. This article lists where you can find all the characters around the park. This LinkedIn post drives traffic and visibility to the blog post, informing users of where to celebrate with their favorite characters this Halloween season.
Source: Walt Disney LinkedIn
Launching a Halloween campaign is a great way to connect with your audience, and participate in online trends. Download the full 31 Halloween campaign ideas list, which may include a bonus.
2025 Halloween Social Media Trends
Before you start planning your content, it’s helpful to understand the current trends that are shaping Halloween on social media. The most successful Halloween social media trends are those that are built on authenticity and community, not just polished advertising.
The Dominance of Short-Form Video
Platforms like TikTok and Instagram Reels are the primary destinations for Halloween content on social media. The most popular trends are built around short, creative videos. This includes quick costume tutorials, spooky transformations using makeup, and humorous skits that tell a mini-story. Brands that create a video that is entertaining and shareable are finding the most success. This is a move away from simple static images and towards content that is active and engaging.
User-Generated Content (UGC) and Hashtag Challenges
Consumers are not just passive viewers; they are active creators, and Halloween is their time to shine. Brands that encourage user-generated content are seeing significant results. This includes hosting costume contests, asking followers to share photos of their pumpkin carvings, or creating a branded hashtag challenge that encourages your audience to get involved. A well-designed UGC campaign can turn your followers into your best brand advocates, and it provides a steady stream of authentic content for your brand.
A Focus on Inclusivity and Humor
A significant shift in company Halloween social media posts is a move towards inclusivity and humor. Campaigns that are lighthearted and funny often perform better than those that try to be genuinely frightening. Brands are creating content that is relatable and makes people laugh, whether it’s a team doing a funny dance in their costumes or a meme about the struggles of putting up Halloween decorations. Additionally, brands are making an effort to feature a variety of body types, abilities, and backgrounds in their content, ensuring the holiday is for everyone.
Creative Ideas for Your Halloween Social Media Posts
With the trends in mind, it is time to brainstorm some specific ideas. We’ve made this list of killer ideas that even Michael Myers would be proud of, designed to be practical and adaptable for any business, regardless of size or industry.
Themed Product Posts
Give your products or services a spooky makeover. This doesn’t require a lot of effort—a simple change in a photo’s background or a fun prop can make all the difference.
- Food and Beverage: A cafe could post a picture of a latte with a ghost face drawn in the foam. A bakery could show a box of pumpkin-shaped cookies with a caption about “treats with no tricks.”
- Beauty and Skincare: A beauty brand can create a series of content showing different Halloween makeup looks using their products.
- Retail: A clothing store could show a collection of “spooky season” outfits with black, orange, and purple items.
Office and Team Content
Showcasing your team’s holiday spirit is a simple way to create relatable and engaging content. It humanizes your brand and helps your audience feel a connection to the people behind the products.
- Costume Contest: Host a team costume contest and let your audience vote for the winner in your Instagram or Facebook Stories.
- Behind-the-Scenes: Share a video of your team decorating the office or preparing for a Halloween party. This provides a genuine, unpolished look at your company culture.
- “Meet the Monsters”: Create a fun series of posts that introduce each of your team members as a classic monster, like a vampire or a witch.
Spooky and Humorous Skits
Short-form videos are a powerful way to engage with your audience. You don’t need a large budget to create a fun skit.
- A product saving the day: A skit where a person is spooked by something, but your product solves the problem. For example, a home security brand could show a person getting a notification about a “ghost” and then seeing their dog simply knocking over a vase.
- Puns and jokes: Create a short video that is simply a visual pun, like a person struggling to open a jar of “grave-y.”
Contests and Giveaways
A contest is one of the best Halloween social media campaigns you can run. It drives engagement and encourages your audience to create content for you.
- Photo Contest: Ask your followers to share a photo of their costume, pumpkin carving, or decorated home using a specific hashtag for a chance to win a prize.
- Trivia: Host a trivia session in your Instagram Stories or a live video, asking questions about Halloween movies and history. Offer a prize for the person with the most correct answers.
Educational and Helpful Content
Not all Halloween content has to be about costumes and parties. You can provide real value to your audience.
- How-To Guides: A DIY brand could post a video on how to make a spooky Halloween decoration. A food blog could share a recipe for a Halloween-themed treat.
- Lists and Recommendations: A movie brand could post a list of the best Halloween social media posts from previous years, or an article with recommendations for horror movies on their platform.
Halloween Social Media Copy and Captions
Once you have your ideas, you need the right Halloween social media copy to go with them. A good caption can turn a simple post into a conversation starter. Here are a few types of Halloween social media post captions to use:
- Puns and Wordplay: These are quick, easy to understand, and highly shareable. Examples: “Bone to be wild,” “Creepin’ it real,” “Have a fang-tastic Halloween.”
- Questions: Asking a question is a simple but effective way to encourage engagement. Examples: “What’s the spookiest thing that ever happened to you?” or “Which Halloween candy are you taking first?”
- Direct Call to Action: If your goal is to drive sales, your copy should be clear. Examples: “Our Halloween collection is here, get it before it disappears!” or “Get into the spirit with a scary-good discount. Use code TREAT20.”
How to create Halloween social media copy with Metricool’s AI Assistant
Crafting unique business Halloween social media posts for every platform can be time-consuming. However, with Metricool’s AI Assistant, you can create engaging and relevant copy in a matter of seconds. Simply open the AI assistant within the post scheduler and provide a prompt. For example, you can tell it: “Create an Instagram caption for a picture of our new pumpkin spice candle. The caption should be fun and include a call to action for our Halloween sale.”. You then select the platform, the language, and the tone.
The assistant will generate a caption that you can then review, edit, and schedule. It can also help you with a series of posts, like a countdown, or brainstorm different types of Halloween social media post captions to fit your content. This saves you valuable time and helps you produce more content with less effort. Use the button below to create your Metricool account and produce Halloween social media content for free.
Happy Halloween, Metricoolers!
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