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- Influencer Marketing
Mega Influencers in Social Media Marketing (2025)
Who are the top influencers? These are influencers who have more than one million followers on social networks. Do you want to collaborate with them? Here we tell you the pros and cons.Read more -
- Influencer Marketing
Nano Influencers in 2025: Small Audiences, Huge Impact
orget big numbers—nano influencers thrive on trust and relatability. This article breaks down how their loyal, engaged communities make nano creators a smart investment. Their content feels genuine, and that kind of trust is what moves the needle in today’s saturated digital space.Read more -
- Influencer Marketing
What’s a Macro-Influencer?
If your brand needs fast visibility, macro influencers can be a great option. With their large, loyal audiences and polished content, they strike a balance between smaller creators and major celebrities, making them ideal for campaigns that demand rapid exposure.Read more -
- Influencer Marketing
- Social Media
How to Find the Right Influencers for Your Brand
Teaming up with the right influencers can help your brand reach more people, build trust, and connect with your ideal audience. But finding those perfect-fit creators takes more than a quick scroll. In this guide, we’ll show you how to spot influencers who truly match your brand and build authentic, effective partnerships.Read more -
- Influencer Marketing
Mid Tier Influencers in 2025: The Sweet Spot for Brands and Businesses
Do you want to work with medium influencers? Who are they? These influencers are called medium because they have between 50k and 250k followers. What are the pros and cons of collaborating with them?Read more -
- AI Marketing
- Influencer Marketing
Virtual Influencers in 2025: How AI-Generated Creators Are Changing Social Media Marketing
In 2025, virtual influencers are changing the way brands connect with their audiences. These AI-driven digital creators are pushing the boundaries of influencer marketing. Explore how virtual influencers can fit into your strategy and help you stand out.Read more -
- Influencer Marketing
How to Create a UGC Portfolio from Scratch for Side Hustle Success
Learn how to create a UGC portfolio to showcase your work to brands, a necessary tool for content creators looking to grow their career.Read more -
- Influencer Marketing
Micro Influencers in Social Media Marketing (2025)
Micro influencers are a cost-effective way for brands to reach highly engaged, niche audiences. With followers ranging from 5,000 to 100,000, their content feels authentic and relatable. This level of connection leads to stronger engagement and higher conversion rates.Read more -
- Influencer Marketing
Types of Influencers in 2025: Follower Count, Industry, Platform, and More
Not all influencers are created equal—and in 2025, choosing the right type of influencer depends on your goals, budget, and audience. Here’s a breakdown of who’s who and how to choose the right influencers for your campaign.Read more -
- Content Marketing
- Influencer Marketing
- Social Media
Which Social Media Platform Pays Content Creators the Most?
In 2025, content creators aren’t just doing it for fun—they’re social media managers and entrepreneurs who live and breathe the content game. But with so many platforms available, and new ones appearing almost every day, one burning question remains: Which social media platform pays content creators the most? We’ll take a deep dive into social […]Read more -
- Influencer Marketing
- TikTok
TikTok Affiliate Marketing Guide 2025
TikTok is extremely useful for affiliate marketers to promote brands products and drive affiliate sales. Learn how to use this platform for your affiliate marketing endeavors.Read more -
- Influencer Marketing
Affiliate Marketing Guide 2025
Affiliate marketing is a great way to partner with brands, for a low investment and high payout. Learn how affiliate marketing works in 2023, and some programs to look out for.Read more -
- Influencer Marketing
How to Create an Influencer Media Kit
A media kit is like a resume to present to brands or companies when you want to collaborate with them. Preparing something like this is not an easy task, as it requires gathering information from different sources and much analysis. To avoid spending over 10 hours gathering information and formatting it, here you have the ideal influencer media kit by Metricool.Read more -
- Influencer Marketing
Influencer Marketing Metrics to Measure
Influencer marketing has quickly become one of the most effective online strategies in recent years. Businesses of all sizes, from small startups to large corporations, are successfully partnering with content creators and influencers to reach their target audiences. As you plan your influencer marketing campaign, it’s important to identify the right metrics to track for […]Read more -
- Influencer Marketing
- Social Media Studies
Analysis of Olympic Athletes’ Social Media Growth and Brand Partnerships in Paris 2024
The Olympics is a world phenomenon where hundreds of millions of fans tune into the games globally. We analyzed how Olympic athletes' social media presence and brand partnerships influence the fandom and online participation leading into Paris 2024.Read more