Best Instagram Post Sizes Guide [2023]

25 July 2022

Not only do the statistics matter, but Instagram post sizes also counts. It is a must to know the exact measurements of photos, videos, stories, reels etc. 

Examine the content you wish to upload and establish which areas of the image or video you’d like to highlight and keep in frame. You can then use a photo or video editing app to crop and resize your photos, before bringing them straight to your Instagram profile after these tweaks. Read below to find the perfect Instagram post sizes for all of your content!

Instagram post sizes

PostInstagram photo size
Profile photo110×110 px (recommended 320 x 320)
Square photos1080 x 1080 px
Horizontal photos (landscape)1080 x 566 px
Vertical photos1080 x 1350 px
Square videos600 x 600 px
Horizontal videos600 x 315 px
Vertical videos600 x 750 px
Stories750 x 1334 px
Video Stories750 x 1334 px
Reels1080 x 1920 px
Square Ad1080 x 1080 px
Landscape format Ad1080 x 566 px
Vertical format Ad1080 x 1080 px

Instagram profile photo size

Your profile picture is your trademark and that image will make you recognizable amongst your followers.

When it comes to your personal profile, it is also important to use that same photo with the rest of your social networks so you can be easily remembered and recognized.

✅ Optimum size : 110px x 110px, recommended 320 x 320.

✅ Maximum resolution: 180px x 180px.

Instagram image size

Since 2015, you can upload both horizontal and vertical photos to Instagram, something that has made it much easier for us to add the photo we want.

Square photos:

Although Instagram added horizontal and vertical photos, the square images are still a success and a symbol of Instagram.

✅ 1:1 ratio aspect

✅ 1080px by 1080px, but Instagram will compress the file and it will be displayed close to 600px by 600px.

Horizontal photos: landscape

✅ Instagram recommends an aspect ratio of 1.91:1 however, you can go up to 16:9.

✅ 1080px by 566px but it is also possible to use a smaller size such as 600px by 400px.

Instagram vertical photos: portrait

✅ Aspect ratio of 4:5

✅ 1080px by 1350px, however, Instagram will show it as a 480px x 600px image.

Instagram video post sizes

On Instagram, you can upload a video to your feed or share it on Instagram stories. The correct size to use will be determined by where you post it:

Square videos

✅ Aspect ratio of 1:1

✅ 600 x 600.

✅ Duration between 2 and 60 seconds

Horizontal videos: landscape

✅ Aspect ratio between 1.91:1 and 16:9

✅ 600 x 315 px.

Vertical videos

Size of vertical videos: 600 x 750 pixels

Instagram stories and reels dimensions


 Aspect ratio of 9:16

✅ 750px x 1334px

Video stories

✅ 750px x 1334px

Instagram Reels

✅ Reels size: 1080 x 1920 px.

Instagram Ads Sizes

When it comes to creating your ads on Instagram you must consider the size of your posts and different formats and be sure you stick to them!

✅ Square ad: [1:1 aspect ratio] 1080px x 1080px. Although it will appear as 640px x 640px.

✅ Landscape format: [1.91:1 aspect ratio1080px x 566px. It will display as 640px x400px.

✅ Vertical: [4:5 aspect ratio1080px x 1080px. It will display as 600px x750px.

➡️  Pay special attention to the text you use on your ads. Instagram only allows
you to include text no greater than 20% of the image size  ⬅️

✅ Photos work better than videos. Despite the brand’s growing trend of sharing videos, stats speak for themselves.

Size on Instagram Matters

Yes, photo size matters on Instagram or any other social network. This is the key factor to:

  • Attract your followers’ attention
  • Create a brand and build a community
  • Make striking ads to attract more clicks

A good quality image or photo, not pixelated and properly cropped, can be the key factor to attain more followers and keep the existing ones.

Instagram is the social network for photo sharing. As we emphasized in this post, it is critical to pay special attention to the sizes of the photos, videos, and Instagram stories that you share. The same applies to other social networks.

Congratulations 🥳

Now you know the best Instagram post sizes you should use. We give you the measurements and you add the creativity.

Now is the time to apply it to your social media strategy.

With Metricool, you can increase your presence in all your social channels by scheduling and auto-publishing your content and analyzing the performance of your posts and the evolution of your community.

Discover what Metricool can do for you for free. 👇🏻

Sara Martín Sara Martín , 25 July 2022


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