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Instagram is becoming more and more successful and companies decide to bet on this social network to increase their community, engagement and visibility. Not only the statistics of Instagram matter, the size of photos also counts.
In addition Instagram is the social network of photographs, and for this reason it is very important to know the size of the photos in Instagram. It is essential to know the exact measurements of photos, videos, stories, etc.
Instagram image size: the right size
Profile image size
Your profile picture is your trademark and that image will make you recognizable amongst your followers. When it comes to your personal profile, it is also important to use that same photo with the rest of your social networks so you can be easily remembered.
✅ Optimum size : 110px x 110px.
✅ Maximum resolution: 180px x 180px.
Instagram Image Sizes: Photo Posts
Since 2015 you can upload both horizontal and vertical photos to Instagram, something that has made it much easier for us to hang the photo we want.
Instagram square photos:
Although Instagram added horizontal and vertical photos the square images are still a success and a symbol of Instagram.
✅ 1:1 ratio aspect
✅ 1080px by 1080px but Instagram will compress the file and it will be displayed close to 600px by 600px.
Instagram Horizontal Photos: Landscape
✅ Instagram recommends an aspect ratio of 1.91:1 but you can go up tu 16:9.
✅ 1080px by 566px but it is also possible to use a smaller size such as 600px by 400px.
Instagram Vertical Photos: Portrait
✅ Aspect ratio of 4:5
✅ 1080px by 1350px, however, Instagram will show it as a 480px x 600px image.
Instagram image size: Video Posts
On Instagram, you can upload a video to your timeline or share it to Instagram stories. The correct size to use will be determined by where you publish it:
✅ Aspect ratio of 1:1
✅ 1080px by 1080
✅ Duration between 2 and 60 seconds
Horizontal Videos: Landscape
✅ Ascpect ratio between 1.91:1 amd 16:9
✅ 1080px by 607px
Instagram Images Size: Instagram Stories
✅ Aspect ratio of 9.16
✅ 1080px by 1920px
Instagram Image Sizes: IGTV
IGTV videos can be both: vertical and horizontal.
✅ Maximum aspect ratio 9:16 and minimum of 4:5.
✅ 1080px by 1920px
✅ Maximum 16:9 and minimum 5:4.
✅ 1920px by 1080px
IGTV cover photo
✅ Aspect ratio 1:1.55
✅ 420 x 654 px.
Ads on Instagram
When it comes to creating your ads on Instagram you must consider your publication sizes and different formats and be sure you stick to them!
✅ Square ad: 1080px x 1080px. Although it will appear as 640px x 640px.
✅ Landscape format: 1080px x 566px. Will appear as 640px x400px.
➡️ Pay special attention to the text you use on your ads. Instagram only allows you to include text no greater than the 20% of the image size ⬅️
✅ Photos work better than videos. Despite the brand’s growing trend of sharing videos, statistics speak for themselves.
Yes, photo size matters on Instagram or in any other social network. This is the key factor to:
- Attract your followers’ attention
- Create a brand and establish a community
- Make striking ads to get more clicks
A good quality image or photo, not pixelated and properly cropped, can be the key factor to attain more followers and help to keep the existing ones.
Instagram is the social network for photo sharing. As we emphasized on this post, it is critical to pay special attention to the sizes of the photos, videos and Instagram stories that you publish. The same applies to other social networks.
The size of the images you share is not only important in Instagram. All social networks have a defined size of images and videos.
Now you know what is the best image size for Instagram you should use. We give you the measurements and you apply the creativity.
Now is the time to refer it to your social networking strategy. With Metricool you will be able to perfect your presence in all your social channels with the planning of your contents and the analytics and evolution of your communities. Discover what Metricool can do for you for free.