Instagram Reel Analytics: Retention & Skip Rate Explained
If you’re a social media marketer or you create reels to promote your business, you know how important Instagram reel analytics are for your strategy — you need those stats to help your business grow. To make your insights even more precise, the platform keeps rolling out new metrics. The latest? Retention rate and skip rate for your reels.
What Are Instagram Reel Analytics?
Reel analytics give you a detailed look at how your audience interacts with your videos. Likes, comments, and shares are just the basics. With retention and skip rate, you can now see exactly where viewers drop off and how to optimize your content for better engagement.
Reels Insights: New Chart
A new retention chart in your reels’ insights gives you a visual breakdown of how engaged your audience has been over time. This interactive chart shows exactly when viewers leave, helping you tweak your videos.
In addition, Instagram will soon replace the old view rate metric with skip rate, which shows how many viewers leave within the first 3 seconds. Together, these tools make it easier to:
- Identify the best hooks
- Keep viewers engaged until the end of your video
- Spot which content resonates with your audience
Looking for inspiration for viral hooks? Find some in our article below:
What are Retention and Skip Rates?
The retention rate shows how long your reels are actually watched, while skip rate tells you when people scroll past. These are two handy new metrics for quickly spotting which videos perform — and which might need a tweak.
Interested in more Instagram analytics updates? Check out the latest insights metrics Instagram recently dropped:
Metricool: Boost Your Instagram Strategy
If you manage multiple platforms, a tool like Metricool can save you huge amounts of time. You can plan Reels and Stories, and analyze performance across all your content.
With Metricool, you can:
- Schedule your Instagram Reels weeks in advance.
- Track clicks, reach, engagement, and more.
- Organize your content efficiently.
- Find the best posting times and publish strategically.
Sign up for free and test the tool yourself.
