Instagram Shopping Guide 2024: How to Shop on Instagram

12 February 2024

Social media has been used to market your products or services for quite some time now, but not until recently were you able to purchase something directly through the app. With Instagram Shopping, users can set up a storefront and sell products directly to their followers on Instagram.

From a post on Instagram, your audience can choose to ‘Learn More’ about a business by clicking on the button at the bottom of a post. This will then redirect you to their whole shop.

For our visual and audio learners, be sure to watch the YouTube video we linked below:

It builds an easier shopping experience for users and creates a great storefront for brands. Win-win for everyone!

What Is Shopping On Instagram? 

Shopping on Instagram is the new Instagram tool that enables brands and stores to tag their products on their posts. Tagging a product is as easy as tagging other people. This new feature didn’t take us by surprise, since it was already available in the USA. After the successful results registered in this country, Instagram has expanded it to other places.

  • An Instagram Shop is your Instagram online storefront. This is essentially your store’s landing page where users can browse through all of the products that you offer.
  • Product Detail Pages are where you list your item’s information, such as what the product is, what the price is, etc. This is where you will find the images that are tagged with this item.
  • Collections are essentially the titles of your items. For example DIY gifts, trendy winter fashion, etc.
  • A Shopping Tag is used to tag the products in your posts whether it be a post, Reel, or story. This allows users to click on the item directly from the post.
  • Instagram Shop Discovery Tab allows users to browse your brand even if they are not following you. Using this, users can discover new brands and items

Shopping On Instagram Requirements

The brands or stores that want to use this feature must fulfill the following requirements:

  • To have a business profile
  • To have a Fan Page on Facebook
  • To have created at least nine shopping publications
  • To have the latest version of the Instagram App
  • To sell physical products from an official website
  • Your profile must be connected to a Facebook catalog.

How to Set Up Instagram Shopping

To open up an Instagram Shop, you must first complete the set-up process in Commerce Manager. To do this you must:

Be Sure Instagram Shop is Right for Your Business

Choose a Shopping Tool To Begin Onboarding

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or you can choose to set up shop directly through the Instagram app.

Fill Out Your Shop Details In Commerce Manager

  • You will choose how you want your customers to complete their purchase by selecting a checkout method.
  • Now you will choose your sales channels by clicking whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • At the end, review your shop, then submit it to Instagram for review. It will take around 2 weeks for the review to come back.

Set Up Instagram Shopping for a User

If you meet all the requirements mentioned above, simply follow the next steps to activate this feature on your profile:

  1. Go to settings on your Instagram account
  2. Tap shopping
  3. Select a product catalog
  4. And it’s done!

Once you have it enabled, you must upload images and tag your products, which is similar to tagging a person on a standard post as we mentioned before. To do this, tap on the products that you’d like to tag, enter the names, and tap done. Your products are now tagged!

How does Shopping on Instagram work?

➡️ For users: Instagram users are now able to buy products from this social network.

➡️ For businesses: It’ll help them to increase sales after setting up this feature and attract more people to their site without facing any barriers.

Instagram Shopping Advantages

This new feature is very straightforward for users, it only requires one click on the product that they are interested in.

  • Images that contain links to products will include a shopping bag icon located in the top right corner of the image on an account profile.
  • Once you click on the image, the message “Tap to view product” will appear in a small window.
  • When you tap on the product, a pop-up window will appear with the product photo, and an option to buy it along with other details.
  • If you tap the Shop Now button, Instagram will take you directly to the brand’s website

The main advantage: There is no need to go to the Instagram link in the bio to access the website where you want to buy a product. It saves you time.

Advantages of Shopping on Instagram for Businesses

You’ll be interested in using this new feature if you are a business since it means access to a new sales channel. Now, it will be much easier to measure sales on Instagram. Besides, you will get the following:

  • More traffic from your Instagram account to your website: You will increase traffic to your website with Shopping on Instagram. Customers will be redirected to your web as soon as they tap on “Shop now”.
  • A higher number of orders: Instagram users like it when things go fast. Now, you can increase your sales and know exactly which ones come from Instagram.
  • Another source of positioning: it might be the case that your brand does not have a favorable SEO positioning on Google. Now, you can focus your efforts on Instagram to get a better overall positioning on social networks.

Shopping on Instagram will change the way of selling and probably, the way of designing product cards too. A new storefront has opened to the world. And will also change the way of doing marketing on Instagram.

Sara Martín Sara Martín , 12 February 2024

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