Instagram Analytics

11 May 2021

Instagram Statistics

Instagram analytics are more than most people think: Followers, comments and likes. If you keep track of all the metrics you can see in your Instagram account you can improve your results, increase engagement and beat the Instagram algorithm.

Types of statistics offered by Instagram:

  • Statistics of Instagram Stories
  • General profile statistics
  • Statistics of publications in Instagram

How can you find Instagram statistics?

The statistics in Instagram can be obtained in various ways depending on what you want to analyze.

➡️ General statistics of your account activity:

Clicking on the three lines in your Instagram profile at the top right. Then, click on the Statistics section and you will have all the analytics of your account.

➡️ Statistics in Instagram of your publications:

Method A: From your profile select the publication of which you want to see data and statistics and tap the “view statistics” button. You will get the performance of a single publication

Method B: Within the three lines that appear at the top right, select statistics and go to the contents section. Here click on “see all” in news publications. Now you will see all your publications sorted by interactions. Select the one you want to analyze and click on “view statistics”.

publications Instagram analytics

➡️ Statistics of your Instagram stories

There are two ways to view your stories depending on whether you want to view the active or past Instagram stories.

Active Stories Statistics: From your profile or from the wall tap your photo and the active stories will appear. Now scroll up and you will see the number of viewers so far and by scrolling to the right you will see the statistics.

Stats from previous Instagram stories (Up to 14 days): Click again on the three lines of your profile. Go to statistics and select “see all” in the stories section. Now you can see all your published stories sorted by publication date. Click on the story you want to get data from and scroll up.

Statistics of all your stories (no time limit): Click on the 3 lines, tap on the archive option, enter and you will see all your stories published so far. Enter and see the statistics sliding up.

It is important that you know that the statistics that Instagram offers you can only be seen if you have two types of account:

  • Company account
  • Content creators account

Private profiles and profiles that are neither of the above cannot receive your Instagram analytics. Therefore, if you want to activate the Instagram statistics you only have to switch to a company account.

Instagram Analytics with Metricool

Metricool allows you to know Instagram statistics in order to measure and analyze your results, with the aim of improving your strategy and obtain better results.

You can analyze and monitor, in the same panel, a period of time and even in real time what is happening in your Instagram in a very simple way because it has a great advantage over other measurement and analytical tools: the ease of having all the data at a glance.

Growth of your community in Instagram

In this growth chart regarding your Instagram account, you can analyze the evolution of the following data:

  • Number of followers and following on Instagram
  • Gained followers
  • Gained followers per day
  • Gained followers per post
  • Average posts per day and week
estadísticas de Instagram en Metricool

You will be able to improve your performance on Instagram thanks to the detailed analysis offered by Metricool about what’s really happening in your account or your client’s providing you Instagram Analytics for free.

Instagram Followers Stats

How did my number of followers evolve on Instagram? Am I loosing or gaining followers?

See at a glance the evolution of this metric. The green bars indicate that you gained followers on a specific day. On the other hand, if those bars are pink it means that you lost followers.


You will see here how your posts rotate in a very visual way, like a carousel, seeing how many likes and comments each of your posts receive.

Gender, age and location

With Metricool you can know what sex your followers are and the age ranges they are in. You also have the analysis of the countries your followers belong to.

In the image below you can see how these data appear in the statistics of Metricool.

Instagram Engagement and Interactions

What was the Instagram engagement evolution? And what about the evolution of likes, comments and posts?

It’s important to learn about the figures that show us whether we’re doing well or not on Instagram to help you make decisions and establish a strategic plan. You will get all this information in this section, again in a very visual and simple way.

Instagram analytics


With Metricool you also have the analytics of the Reels you have uploaded.

You can see the organic evolution with engagement, interactions, average per Reel, views and the number of videos you have shared. As well as detailed information on interactions: likes, comments and the number of times it has been saved.

Instagram Stories

In this last analytics section you have the Instagram stats about the stories you have published. First you will find a reach graph with impressions, number of stories and reach.

And then a table where you have all the instastories with the following metrics: date, impressions, reach, replies, click back, click forward and exits.

Analysis of your competition

At the end of it all you can analyze the Instagram stats of your competitors.

In this table add the competitors you are interested in analyzing and you will find all these metrics:

instagram competitors metricool

Instagram Planner

With Metricool in addition to seeing your Instagram analytics, you can also program content in your account according to the best times to publish on Instagram.

What can you do with our Instagram scheduler?

✅ Schedule your posts: plan your content, choose the image to be published, write the text, use hashtags, label people…

✅ Videos: you can upload videos in MP4 format the same easy way that you upload an image.

✅ Carousel up to ten photos: you can also publish multiple photos in a single post. You just have to upload 10 images when you are using the planning tool.

➡️  Our Instagram scheduler is user-friendly.

Plan when you want to publish and we will send you a reminder with the time via:

  • Twitter through direct message
  • Email
  • Push notifications

You will receive the text along with the image that you planned beforehand.

Unfortunately, Instagram does not allow you to publish automatically but we will help to make the process a bit easier.

Best time to post on Instagram

Have you ever asked yourself when it’s the best time to post on Instagram in order to reach the utmost number of followers?

Through our planner, you can learn which hours are best to attain the maximum audience. The more intense the pink color, the better thetime to publish.

Metricool App

With the Metricool App you can see your Instagram analytics and every metric from any other social network. You can also plan your content wherever you are from our app.

Here you have the link to download it:

Instagram analytics with metricool app

Instagram Reports

Metricool helps you to create reports on Instagram automatically in PDF or PPT (PowerPoint) format, offering Instagram Statistics in great detail.

The result will be very professional and with an attractive design. Besides the high level of professionalism, the reports will help you track your strategies and objectives.

On top of that, these reports can be customized with options like:

  • Interval of time for analytics and stats
  • Metrics and sections that you want to show
  • Logo
Instagram analytics reports

If you are a Community Manager, Social Media Manager, Agency or Blogger, we can help you to analyze, plan and program on Instagram to improve your results and save you some time at work.

▶️ Obtain Instagram analytics for FREE ◀️

Pablo Flores Pablo Flores , 11 May 2021


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