Later Alternatives for Social Media Management

If you’re exploring alternatives to Later Social, it’s likely because you want a tool that better fits your unique social media needs. Later is popular for its visual content calendar and strong Instagram features, but it may not provide everything you’re looking for. Depending on your goals, you might need deeper analytics, more robust team collaboration, or built-in ad campaign management. There are several solid options that bring different strengths to the table. 

In this article, we’ll walk through some of the best Later Social alternatives, outlining what makes each one stand out and helping you find the right fit for how you manage your social presence for your specific brand needs and social media goals. 

What is Later Social?

Later (formerly Latergramme) is a visual-first social media management tool that helps brands and creators plan, schedule, and analyze content across multiple platforms. Its drag-and-drop calendar, Link in Bio tools, and user-friendly dashboard make it especially popular with influencers, eCommerce brands, and marketers focused on Instagram and TikTok.

The platform supports Instagram, Facebook, TikTok, Pinterest, LinkedIn, X (Twitter), YouTube, Threads, and Snapchat, though most features center around visual platforms. With a focus on simplicity, Later is a great entry point for individuals and small teams, but it may fall short for users who need advanced reporting, detailed approval workflows, or large-scale publishing.

Later Social Features

• Visual planner with post previews tailored to each platform
• Instagram-first tools including Linkin.bio for clickable feeds
• Influencer campaign features through Later Influence
• Post scheduling for Instagram, TikTok, Pinterest, LinkedIn, Facebook, and X
• Analytics for basic performance tracking
• Hashtag suggestions and media library

Later Social Pricing

Later offers a 14-day free trial on all paid plans, with pricing in USD. If you choose annual billing, you get four months free compared to the monthly rate.

Why Consider Alternatives to Later Social?

Later is an excellent tool for creators, solo marketers, and small businesses who focus on visual content. But for teams managing multiple clients or campaigns, it can be limiting.

Here’s where Later might fall short:

• Analytics are capped by plan and lack cross-account reporting
• Collaboration features are only available on higher-tier plans
• No support for ad management or paid social tools
• Platform coverage is wide but some features (like inbox, insights, and analytics) only apply to select networks
• YouTube, Threads, and Snapchat are available for publishing, but the feature set isn’t as strong as it is for Instagram and TikTok

If you’re working in a fast-paced environment, managing multiple brands, or reporting on a large volume of content, Later may not scale well with your needs. In those cases, exploring more flexible or analytics-driven tools might be the better fit.

Later Alternatives for Social Media Management

Here’s a look at five solid options, each with different strengths depending on how you manage your social media presence.

Metricool

Best for: Social media managers, content creators, small businesses, agencies, and freelancers looking for a complete solution

Metricool is more than just a scheduler. It covers the full cycle of social media management: content creation, scheduling, analytics, ad campaign monitoring, and reporting. It’s a strong fit for professionals who want visibility across multiple platforms and access to deeper insights, all in one tool.

Metricool Features

• Manage and schedule posts for Instagram, Facebook, TikTok, Pinterest, LinkedIn, X (Twitter), YouTube, Threads, Bluesky, Google Business Profile and more.
• AI Social Media Assistant that helps generate captions, post ideas, and monthly content strategies.
• Unified analytics dashboard that tracks performance across social channels plus blog and website traffic through Google Analytics.
• Integrated ad management for Meta, Google, and TikTok campaigns directly from the dashboard.
• SmartLinks feature to create clickable bio links with detailed analytics.
• Social inbox for managing comments and messages across platforms in one place.
• Team and client access with role-based permissions, post approval workflows, and collaboration tools.
• White-label reports designed for agencies to present professional analytics to clients.
• Integrations with Google Drive, Canva, Looker Studio, Zapier, and more to streamline workflow.

Metricool Pricing

Metricool has flexible plans whether you’re managing one brand or running multiple client accounts. Register and start for free, and when you’re ready to scale, upgrade to  one of the premium plans to unlock more features, team access, and reporting tools.

Free Plan: Manage 1 brand with access to all social platforms except LinkedIn and X (Twitter). Schedule up to 50 posts per month, track 5 competitor profiles, view up to 3 months of analytics, and use the AI assistant. A great way to test the platform with no time limit.

Starter Plan: From $18 per month (billed yearly), manage up to 5 brands with unlimited scheduled posts, full analytics history, and tracking for up to 100 competitor profiles. Includes LinkedIn, SmartLinks, downloadable reports (PDF and PPT), Google Drive and Canva integrations, plus optional X/Twitter access for $5 per account/month.

Advanced Plan: From $45 per month (billed yearly), includes everything in the Starter plan and adds support for up to 15 brands, unlimited users, team and client access, user roles, post approvals, custom report templates, and integrations with Looker Studio and Zapier. Also includes advanced AI assistant features.

Custom Plan: Designed for teams managing 50 or more brands. Includes all Advanced features plus tailored posting limits, integration support, premium onboarding, and scalable collaboration options. Pricing is customized based on your needs.

Metricool vs. Later Social

Later Social focuses mainly on visual content planning and is best known for its strong Instagram features and calendar view. It’s great for brands and creators whose main priority is Instagram and visually planning their feed.

Metricool supports a wide range of platforms and includes built-in ad campaign management and detailed analytics. This makes it a better fit if you’re looking to track multiple social channels and run ad campaigns without switching tools. It also offers team collaboration and reporting features that save time when managing multiple campaigns or clients.

If your work involves managing campaigns, multiple brands, or teams, Metricool’s deeper insights and automation tools can free up hours every week, helping you work smarter, not harder.

Planable

Best for: Agencies and social media teams who want a better planning and approval process

Planable is all about collaboration. It’s designed for teams that want to visually plan content, leave comments, and organize everything before a single post goes live. Instead of focusing heavily on publishing or analytics, Planable puts the spotlight on planning and feedback which is especially helpful if your workflow involves multiple people reviewing content.

Planable Features

• Drag-and-drop content calendar with platform-specific previews
• Feed, calendar, grid, and list views for different planning styles
• Multi-level approval workflows with internal and external comments
• Real-time editing, version history, and team-only notes
• Campaign management with grouped posts
• Built-in media editor and file storage
• Optional engagement and analytics add-ons
• AI assistant to help brainstorm or rewrite captions

Supported Platforms: Facebook, Instagram, LinkedIn, Twitter, Youtube, Google Business Profile, TikTok, Pinterest, and Threads.

Pricing: Free plan available, premium plans starts at $33/workspace per month (billed annually)

Planable vs. Later Social

If your workflow includes getting content reviewed and approved by multiple people, Planable helps make that process painless. It’s built around internal collaboration, unlike Later, which focuses more on content publishing and influencer tools. For agencies and teams that need structure around who signs off on what, Planable is a solid choice.

Agorapulse

Best for: Medium to large businesses and agencies that need strong engagement tools, listening features, and detailed reporting

Agorapulse is designed for teams that want full visibility into their social media efforts. From managing replies across platforms to tracking performance and campaign returns, it brings everything together in one place. Compared to Later, Agorapulse goes further with tools like social listening, ad comment moderation, and detailed reporting that help with both community management and strategy.

Agorapulse Features

• Unified social inbox for responding to DMs, comments, and mentions
• Post scheduling, drafts, and approval workflows
• Social listening to track keywords and brand mentions
• AI caption and scheduling support
• Built-in UTM tracking and ROI reporting
• Competitive analysis
• Team and client roles with custom access

Supported Channels: Facebook, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Reddit, Bluesky

Pricing: Free plan available, premium plans start at $79/user per month (billed annually)

Agorapulse vs. Later Social

Later covers the basics well but skips advanced features like social listening, ad comment moderation, or detailed ROI reports. If you’re managing support requests, tracking sentiment, or sharing results with clients, Agorapulse offers the depth that Later lacks. While Agorapulse is a bigger investment, for agencies or data-focused teams it brings more to the table.

Buffer

Best for: Freelancers, creators, and small businesses that want an affordable and easy-to-use tool

Buffer is one of the most user-friendly platforms on the market. It’s a great choice for anyone who wants to schedule posts, keep track of performance, and not get bogged down with too many features.

Buffer Features

• Clean and simple scheduler for multiple platforms
• Post ideas and AI-powered captions
• Analytics overview with engagement breakdowns
• Collaboration features for small teams
• Mobile app and browser extension
• Integrations with Canva and other tools

Supported Platforms: Bluesky, Facebook, Google Business Profile, Instagram, LinkedIn, Mastodon, Pinterest, Threads, TikTok, X (Twitter), YouTube

Pricing: Free plan available, premium plans start at $5/channel per month (billed annually)

Buffer vs. Later Social

Buffer is built around simplicity and affordability. If your main focus is to schedule content, keep ideas organized, and get quick performance insights, Buffer offers everything you need in a straightforward interface.

Later, by contrast, leans more heavily on visual planning and creator tools like Link in Bio, user-generated content collection, and influencer tracking. While it’s a strong fit for visually driven brands or teams working with creators, it might be more than you need if your goal is to publish consistently and monitor results without extra complexity.

Buffer is a smart pick for freelancers, consultants, or anyone managing multiple client accounts with minimal fuss. And with the ability to scale up by adding more channels or users as needed, it’s just as flexible as your workload.

SocialPilot

Best for: Agencies and growing teams who need to manage multiple clients and high-volume posting

SocialPilot is built for managing social media at scale. Whether you’re part of a fast-moving agency or handling multiple brand profiles, it helps you plan, publish, and track content with ease. Compared to Later, SocialPilot leans more into workflow efficiency, collaboration, and high-volume publishing, while Later focuses more on visual planning and creator support.

Social Pilot Features

• Bulk scheduling and CSV import
• Visual content calendar
• Client approval workflows
• AI writing assistant for captions
• Team management and role-based access
• White-label reports and PDF exports
• Social inbox for Facebook and Instagram

Supported Platforms: Facebook, Instagram, TikTok, Twitter, LinkedIn, Threads, YouTube, Pinterest, Google Business, Bluesky

Pricing: Plans start at $25.50/user per month (billed annually) with 14-day trial available

SocialPilot vs. Later Social

SocialPilot is best if you’re managing high volumes of content or working with a team or multiple clients. It saves time with bulk tools, reusable content, and approval workflows. Later, however, works better for smaller, visual-first brands and solo creators who prioritize aesthetics and feed planning. If collaboration and scale are your focus, SocialPilot is the better pick.

Best Later Alternatives for Social Media Management

If you’re looking for a Later alternative, the right choice depends on your workflow and priorities.

Planable is a strong pick for teams that need a streamlined content approval process. Agorapulse offers more advanced features for engagement, social listening, and client reporting. Buffer keeps things simple for solo creators or small businesses who want a straightforward scheduling tool. SocialPilot is built for agencies and teams managing a high volume of content across multiple clients.

But if you want an all-in-one platform that covers publishing, analytics, ad tracking, reporting, and collaboration, Metricool brings it all together. It supports a wide range of social networks, fits different team sizes, and helps you manage everything from one place.

You can start with Metricool’s free plan and upgrade as your needs grow. If you’re managing more than just posts, Metricool is the smart long-term choice.

Gretchen Oestreicher , 18 July 2025