LinkedIn Image Sizes 2025: Profiles, Ads & Posts
Getting the right image sizes on LinkedIn isn’t just about making things look good—it’s about protecting your brand and showing up professionally.
Now, be honest with yourself—do any of these sound familiar?
- You have a LinkedIn profile, but it’s gathering dust.
- You created an account ages ago and never looked back.
- You’re active on LinkedIn but haven’t really paid attention to your profile picture or the images you post.
If you nodded along to any of these, it’s time for a little LinkedIn glow-up!
Unlike Instagram, LinkedIn isn’t all about visuals, but that doesn’t mean they don’t matter. If your images are pixelated or stretched, it can hurt your credibility. And let’s be real—engagement on LinkedIn isn’t always easy, so why not give yourself every advantage?
Using the right image sizes helps your content look sharp, polished, and professional—exactly the kind of impression you want to leave.
Personal Profile Images on LinkedIn
Even though LinkedIn isn’t a photo-centric platform, your profile picture plays a huge role in building credibility and making a strong first impression. A high-quality, professional-looking image instantly boosts your profile’s trustworthiness and helps you stand out.
Profile Picture
Your profile photo is more than just a picture—it’s how people recognize and remember you. A strong, professional image helps businesses and connections put a face to your name and build trust.
- Recommended size: 400 x 400 px
- Minimum dimension: 130 x 130 px
Header Image
Your background image sits right behind your profile picture, making it a great opportunity to reinforce your personal brand.
- Recommended size: 1584 x 396 px
For the best impact, choose an image that reflects your industry or showcases you in action—whether it’s delivering a presentation, collaborating with clients, or working in your office. A well-chosen background image can make your profile more memorable and credible!
Images on Your Posts
Just like on other social platforms, you can share content on LinkedIn—including posts with images. To ensure your visuals look sharp and professional, stick to the recommended dimensions:
- Recommended size: 1200 x 627 px
- Ratio: 1.91:1
Post with a Link
When you share a link on LinkedIn, the platform automatically generates a preview image. To make sure it looks great and isn’t cropped awkwardly, use the recommended dimensions:
- Recommended size: 1200 x 627 px
LinkedIn Carousel Specifications
- Recommended size: 1080 x 1080 px (square format)
The maximum file size should not exceed 10 MB. Note that the carousel must be uploaded as a PDF.
| Type of Image | LinkedIn Images Sizes (px) |
| Profile Picture | 400×400 px |
| Header Image | 1584×396 px |
| Images on Your Posts | 1200×627 px |
| Post with a Link | 1200×627 px |
| LinkedIn Carousel (PDF) | 1080×1080 px |
Images on LinkedIn Company Pages
Just like on Facebook, LinkedIn allows businesses to create company pages to showcase their brand. To maintain a professional appearance and reinforce credibility, it’s essential to display images correctly.
High-quality visuals not only enhance your page but also help establish trust with your audience.
Company Logo
Your company logo is the most important image on your LinkedIn page—it’s the face of your brand. A well-displayed logo makes your business instantly recognizable and helps build trust with your audience.
- Recommended Size: 300px x 300px
Cover Image
The cover image plays a crucial role in representing your company visually and complements your logo. It helps reinforce your brand identity and sets the tone for your company page.
- Recommended Size: 1584px x 396px (Personal image)
- Recommended Size: 1536px x 768px (Company image)
LinkedIn Video Sizes
LinkedIn supports videos in various formats, giving you the flexibility to share high-quality visual content.
Supported formats include: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, and WMV3.
Here are the key video specs for LinkedIn:
- File size: Between 75 KB and 5 GB
- Duration: From 3 seconds to 10 minutes
- Resolution range: 256×144 to 4096×2304
Vertical videos also have their place on LinkedIn, being the newest format introduced on the platform.
For vertical videos:
- Aspect ratio: 9:16
- Duration: 30 seconds to 2 minutes
- Resolution: 1920×1080 (1080p)
| Video Type | Size |
| Long Videos | 256×144 – 4096×2304 |
| Short Videos | 1920×1080 |
LinkedIn Ads Image Sizes
Just like on other social platforms, LinkedIn has its own ad formats, and using the right image sizes can make a big impact. Here’s what you need to know:
- Recommended horizontal / landscape: 1200px x 628px
- Recommended square: 1200px x 1200px
- Recommended vertical: 628px x 1200px
Videos in LinkedIn Ads
LinkedIn also supports video ads, allowing you to create engaging campaigns. If you’re planning to run a video ad, here are the recommended sizes:
- Horizontal (16:9): 640 x 360 px – 1920 x 1080 px
- Square (1:1): 360 x 360 px – 1920 x 1920 px
- Vertical (4:5): 360 x 450 px – 1080 x 1350 px
- Vertical (9:16): 360 x 640 px – 1080 x 1920 px
Additional specs:
- Duration: 15 to 30 seconds
- Format: MP4
- File size: 75 KB to 500 MB
Want the full guide to social media image sizes? Get the complete breakdown for all platforms:
