How to Become a LinkedIn Influencer in 2024
Influencer marketing has become an extremely important and effective part of social media marketing. Influencers are known for their loyal following which is extremely beneficial to marketing because their large following respects and follows what their favorite influencers promote.
LinkedIn influencers are known for their authentic voice when promoting other brands on the app. LinkedIn is a unique platform that is much more focused on job applications and professional conversations. But there is still a need for influencers on this app as well.
What is a LinkedIn Influencer?
Influencers usually choose a niche that aligns with their brand. Their followers often align with their interests and or expertise which is why they choose to follow in the first place. On LinkedIn, influencers are slightly different than the regular lifestyle influencers you would see on TikTok or Instagram.
Instead, these influencers are more like thought leaders or experts in a specific industry. The content that they share with their followers is more associated with their industry, often including resources, and sharing motivational content.
They often use their LinkedIn platform to inspire, educate, and spark interesting and thought-provoking conversations about a specific industry. LinkedIn influencers are not like other influencers in the way that they are trying to promote a product, instead their job is to better the professionals in their field by educating and inspiring them.
Who Can Become a LinkedIn Influencer?
With the professional effect that LinkedIn has, many believe it would be extremely hard to be a LinkedIn Influencer but guess what? Anyone can be one!
Each stage of life in the professional world has valuable information and advice to share. For example, the students on the app who are getting a jumpstart on their job applications could find deep value in a younger influencer who just went through that stage of life as well.
Just like any influencer, your loyal and larger following is important. You must have people to tell motivational stories to.
How to Become a LinkedIn Influencer
There are quite a few ways to become a LinkedIn influencer, but here are some tips and tricks to keep in mind. LinkedIn Influencers must analyze your LinkedIn content, network in your industry, provide resources, and share educational content to become an authority on the platform.
Establish your goals
By defining your goal you are defining to yourself what you want to conquer being a LinkedIn Influencer. Do you want to educate your audience about your industry, inspire your audience, or be more of a behind-the-scenes account where you share articles, insights, and memes?
Create authentic content
Just like on every other app, followers prefer to follow the influencers who are more authentic and show their true selves. This means, showing your audience when you fail, explaining what you learned, how you would do things differently if you could, etc. This humanizes you and shows that you are relatable.
Stay active
An active account on LinkedIn will be extremely important to become an influencer. By posting often and consistently you will begin to receive more followers, engagement, and conversation.
Engaging with your connections and outside of your connections is important as well to maintain and make new relationships online.
How Much Do LinkedIn Influencers Make?
There is no straight number that we can give you here, this all depends on partnerships, followers, the type of content they produce, etc.
However according to LinkedIn, “Generally, an influencer with 100,000 followers can expect to make anywhere from a few hundred dollars to a few thousand dollars for a single post.”
Who Has the Most LinkedIn Followers?
Bill Gates tops the list on LinkedIn with over 35.9 million followers. He has an extremely successful profile on LinkedIn because he has already confirmed his success as a very important man in the tech field. On LinkedIn, he expands his niche and showcases insights, philanthropies, and spark-provoking conversations.
Top LinkedIn Influencers
Here are a few top LinkedIn Influencers who are continuing to crush their goals on LinkedIn, educating their audience, and sparking inspiring conversation.
Jill is a CBS News Business Analyst, podcast host, and author. She also was a Chief Investment officer. She uses her LinkedIn profile to share economic insights and educate her followers on news about money-related topics. She has 726K followers on LinkedIn.
Richard is the founder of The Virgin Group, which is a British multinational venture capital conglomerate. He has 19 million followers on LinkedIn.
Hunter is a venture capitalist who uses his platform on LinkedIn to post blogs about self-development and what he has learned throughout his journey. He has 870k followers on LinkedIn.
Adam is an organizational psychologist who is also a New York Best Selling Author and a host of his talk show called WorkLife. He is your typical motivational influencer. He has 8 million followers on LinkedIn.
How to Find Influencers on LinkedIn
If you want to find influencers on Linkedin to follow or use to promote your brand there are a few easy ways to locate these thought leaders.
- Use the search engine and hashtags. You can type keywords related to your industry or niche and see which people pop up.
- Take advantage of influencer marketing tools. Some tools can help you find, analyze, and contact influencers. Some tools you could use would be Aspire.io or Getupfluence.
- Join online communities. Join communities that have to do with your niche or industry and connect with people inside that group.
LinkedIn is a very unique and effective platform and becoming an Influencer can sound intimidating. But after you have read the entirety of this article, we hope that you have learned what steps to take next whether you want to find an influencer or become one yourself!
Social selling on LinkedIn is a huge part of being an effective influencer. Don’t know what social selling is? Check out our article linked below:
