LinkedIn is the social network for professionals where companies look for the best candidates to offer them a job. Having a profile on this platform is a step forward to professionalizing your CV online.
This is why, it is crucial to keep your profile active in order to grow your presence on this network and therefore, reach those companies that might be looking for professionals like you.
LinkedIn currently has over 600 million members according to the data provided by 99Firms.
The competition to stand out amongst other profiles is high. So, how can you increase the impact on this social network and improve your profile?
Here in this article you will find priceless marketing tips to apply on LinkedIn and thrive.
You will climb positions within the LinkedIn algorithm and grow your presence for either your company or personal profile if you are active and publish frequently.
On the other side, if you neglect your profile and it looks obsolete, your brand or yourself won’t show a very professional image.
If you don’t have enough time to enter your personal profile or brand everyday, you could opt to program your content. Yes, this is possible for personal profiles too or if you manage several LinkedIn profiles in your day to day.
Adjust the length of your posts on LinkedIn
You don’t need to limit your text to 280 characters like on Twitter. However, this is neither your personal journal , where you can include long paragraphs in your texts like on Facebook. If its too long, your readers will lose interest in your publications.
The ideal length on LinkedIn is between 100 and 200 words. This is enough to share valuable information and at the same time, be an easy read for your audience.
Remember to include spaces, emojis or unicode characters to make the text easy to read and scan.
Add native images
Another useful tip for LinkedIn is to publish native images.
What does this mean? It consists of uploading a photo instead of just showing the preview of the link you share.
Choose an image, add a text and then a link. Your post will have a bigger impact on this social network.
The use of hashtags # helps your content to be found. It also helps to know what keyword is trending at the moment to try to position your post in the search results of this network.
However, carefully select the hashtags that you are going to add and don’t include more than 4 or 5. Remember that this is a professional social platform, not Instagram.
Avoid external links
It’s better if you expand on the text of the post than adding an external link when you are talking about any topic.
Linkedln is interested in keeping visitors within the platform.
If you want to reuse content from an article of your blog, rewrite it using different words and don’t add a link. You will earn points on this platform.
Edit and complete your profile
If you have either a personal profile or a company page, we recommend that your profile is properly updated with all the information that you can provide.
At the end of the day, it’s about being active and to prove your authority. Include podcasts, videos, your career information and reviews.
The more complete your profile is, the better.
Reply to messages
You can improve your status on this social platform if you reply to all the messages that you receive.
Besides, it will help to build trust amongst your followers if you solve all their questions through a private message and your community will grow.
Share useful information
The content included in your articles, reports or interviews must be related to your target audience or followers. It’s important that they know what your specialization is.
Also, you can reach more people if you mention the page that the article is from. Your post could go viral if the page decides to share your posts on their wall.
These are some of the tips that you can start applying on your company page or personal profile to grow your presence and thrive on this social network.
Increase your visibility on LinkedIn, keep your profile active and reach a larger audience.