2025 LinkedIn Trends: Content Formats and Trending Topics For Growth

Have you found yourself struggling to keep track of the latest LinkedIn trends? If so, you’re not alone. The platform has grown beyond job-hunting, rapidly evolving into a powerhouse for professionals, businesses, and brands, with over 1 billion users, engaging in different LinkedIn content trends.

Our 2025 LinkedIn Study , where we analyzed more than 500,000 posts from over 47,000 profiles, showed that average LinkedIn interactions increased by over 20% in 2024. As the biggest platform in its niche, it has continued to grow this year, so whether you’re an entrepreneur, job seeker, or social media manager, understanding 2025 LinkedIn trends is vital. That’s where we come in! We’ve studied the platform to find 8 LinkedIn trends that will help you grow this year.

The Biggest LinkedIn Content Trends in 2025

Let’s get straight to the point. Here is a list of the most essential content trends on LinkedIn this year.

In a Nutshell

• AI-Inspired Content: Never run out of ideas with LinkedIn’s built-in AI or tools like Metricool.
• Long-Form Videos: Attention spans are increasing again (yay!), opening the door for more detailed content
• EGC (Employee-generated content): Willingly or by force? We’re not sure, but either way, companies from all industries are reaping the benefits of this authentic content trend.
• UGC (User-generated content): Definitely willingly (although sometimes incentivized), customer testimonies have become a driving force for sales.
• Interactive Posts: Polls and engagement farming posts have recently proven rewarding.
• Thought Leadership: Sharing your expertise on your specialist subject will help you show your authority on LinkedIn, encouraging the algorithm to boost your content.
• Personal Storytelling: Connect with your followers by sharing your real life, think work anecdotes, interview horror stories, and day-in-the.life content
• Educational Content: Infographics, quick tips videos, and how-to guides

Read on for more details on each of these trends and how you can take advantage of them with Metricool.

1. AI-Inspired LinkedIn Content

AI is everywhere in 2025, including LinkedIn. Here are some of the most impactful ways you can use it

AI Images

With tools like ChatGPT and Grok recently adding improvements to their AI image-generating capabilities, everyone’s creating images with AI. Hop on this viral trend for fun content that is proven to foster engagement.

Automated Networking

LinkedIn’s AI helps you connect with relevant professionals based on interests and career goals. The platform now suggests personalized connection requests and even conversation starter messages to help you break the ice with potential partners.

AI-Generated Content Suggestions

Struggling with content ideas? LinkedIn’s AI now recommends trending topics, headlines, and article ideas based on your industry and engagement history. This helps users maintain an active presence without the pressure of constant brainstorming.

If you’re looking for more advanced AI content suggestions then Metricool is the best option. While LinkedIn’s AI can help with ideas and popular subjects, its output is often generic, whereas Metricool adapts to your brand’s tone of voice. This helps you create more natural content that aligns with your vibe and goals. When you create LinkedIn Content with Metricool you can also revise the AI suggestions with options including:

• Translate
• Shorten text
• Lengthen text
• Add hashtags
• Add CTA
• Change tone
• Change structure

Start creating LinkedIn content with Metricool’s AI Assistant for FREE with the button below.

2. LinkedIn Video Content Trends: Make it Live, Make It Long

If you’re not using video on LinkedIn, you’re missing out! Our study showed that weekly video posting frequency increased by 14% in the last year, with views, impressions, and engagement all growing for this kind of content. The two ways you should be taking advantage of this trend are with live streaming and long-form videos.

LinkedIn Live

LinkedIn Live allows professionals to host webinars, Q&A sessions, and interviews in real-time. This feature is widely used by:

• CEOs and executives to discuss industry trends
  
• Recruiters to showcase company culture
  
• Marketers to launch products or present reports, check out how we did that here at Metricool below:

Long-form video

Long-form video is back! While platforms like TikTok, YouTube Shorts, and Instagram Reels have made short video content a dominant force, attention spans are increasing again, making room for longer videos to make a return. LinkedIn’s professional nature makes it ideal for longer videos for things like webinars and study presentations. 

3. Employee-Generated LinkedIn Content

EGC continues to gain popularity in 2025, with brands using it to be more relatable and create stronger connections with their audiences. The benefits of EGC include:

• Huge potential ROI: EGC is a low-cost form of marketing that can prove extremely lucrative.
• Strengthen connections with your audience: People like to relate to others, it’s human nature. Seeing the real faces behind your brand builds trust in your followers.
• Amplified Reach: Encouraging EGC from your brand’s staff, can increase your reach.

4. User-Generated Content

Word of mouth is still one of the most effective marketing methods in 2025. It has survived the test of time because it works for all types of products and industries, and is perfect for social media. Many brands now encourage their audience to share opinions, reviews, and general feedback, sometimes with incentives, which can be repurposed for engaging content. 

The holy grail of UGC is when your followers participate in without being asked. But what’s the best way to achieve this? Easy, quality. People love sharing positive experiences, so if they enjoy your products or services, they’ll share with others.

5. Interactive Posts: Don’t Wait for Engagement, Make it Happen

We’ve all seen posts saying things like “Comment ‘Ads’ for access to my Facebook Ads template” on Linkedin. But why has there been such a sudden rise in these types of posts? Well, our study showed that LinkedIn interactions (+24%) and clicks(+28%) increased last year, so many users are taking advantage of this content trend. Here are some of the benefits:

• Generate leads for your products or services
• Share useful resources with your audience
• Comments are a key factor for LinkedIn’s algorithm, bringing more eyes to your content.

Polls

Polls are another great way to increase engagement on Linkedin. They can be used to gather ideas and better understand your audience. According to Linkedist, experts on the platform, Polls related to trending topics achieve 70% more engagement, while our study saw polls reach increase by more than 200%! Look for current news stories related to your field to spark conversation.

6. Thought Leadership LinkedIn Content: It is What You Know

The old saying “It’s not what you know, but who you know that matters” is certainly true on LinkedIn, where connections are everything. However, the platform also rewards those who share insights and expertise, by giving this kind of content more visibility. In the image below, we can see how specific industries are growing on LinkedIn with insightful content:

Many professionals are using LinkedIn to establish themselves as industry experts, with brands and influencers doing the same. Everyone is an expert on something, so don’t be afraid to share your knowledge, thought leadership can boost your visibility and interactions.

Why Personal Branding Matters

Whatever your LinkedIn goals, whether you’re an entrepreneur or an aspiring social media manager, building your personal brand will help you succeed on LinkedIn. Sharing your expertise and experiences will teach your audience something, increasing their trust in you and any products or services you promote. 

How to Become a Thought Leader on LinkedIn

• Post consistently: Share insights at least twice a week.
  
• Engage with industry experts: Comment on relevant posts to stay visible.
  
• Write long-form content: Articles and newsletters boost authority.
  
• Go live: Hosting LinkedIn Live sessions increases engagement.
  

Thought leadership isn’t just for executives, anyone can build influence by sharing valuable, authentic content.

7. Storytime: Gen Z’s Favourite LinkedIn Marketing Trend

Speaking of connecting with your audience, sharing personal stories is one of the latest marketing trends to take over on Linkedin. Social media has always been a great place for storytelling, especially video-centric platforms like Instagram and TikTok where creators show their personality by retelling past experiences and sharing anecdotes. LinkedIn has joined the storytime craze in 2025 with Gen Z users sharing daily anecdotes, professional horror stories and day-in-the-life videos.

This content connects with audiences from like-minded creators to potential clients. The line between personal and professional has become more blurred than ever, so get involved.

8. Carousel Posts

The carousel (or multi-page PDF document post) has cemented its position as the top-performing content format for engagement. This format is being used to deliver comprehensive value, often transforming what would traditionally be a dry white paper or blog post into a visually digestible, swipeable “mini-presentation.” 

The most successful carousels on the LinkedIn trending topics list follow a clear narrative: the hook on the first slide, the three core solutions on the middle slides, and a final slide with a strong, unambiguous call to action. To implement this, marketers should convert existing technical content, such as a client case study or a detailed “How-To” guide, into 7-10 punchy slides, ensuring each slide is visually branded and uses bold text to maximize “dwell time,” which the algorithm heavily rewards.

Trending Topics on LinkedIn: What to Create Content About

The best LinkedIn trends blend professional insight with relatable human experience. For social media marketers, recognizing and quickly adopting these LinkedIn trending topics ensures your company profile or personal brand maintains high visibility and authority within its niche. Here is a list of current trending LinkedIn topics that you can be inspired by.

1. The Humour of the Workplace

A major shift in LinkedIn trends 2025 is the rise of work-based humor and raw authenticity. This trend acknowledges that while LinkedIn is professional, employees are still people who appreciate genuine connection and a shared laugh about the universal absurdities of office life, remote work, or client meetings. Creators are effectively using short, text-based anecdotes, stylized infographics, and videos to capture relatable frustrations or unexpected victories. Social media marketers can join this trending topic by filming a quick video featuring a team member reacting silently to a common industry pain point, such as a lengthy feedback cycle or a meeting that should have been an email, ensuring the tone remains light, self-aware, and aligned with company values.

2. Why Educational Content is Winning on LinkedIn

One of the keys to LinkedIn’s growth has been the platform’s educational focus. Job hunters are always looking for new skills to help advance their careers, so educational content always performs well. Ideas you can try include:

• Infographics 
• Quick tips videos
• How to guides
• Courses

Jump on this LinkedIn content trend with mutually beneficial content, your followers will be grateful.

3. Personal Vulnerability with a Business Takeaway

Authentic storytelling, where personal struggle meets professional insight, continues to dominate the trends on LinkedIn. This trend involves sharing an experience of failure, a challenging decision, or a moment of professional doubt, followed by a clear, actionable lesson that can be immediately applied by the reader. This is not casual personal sharing; the vulnerability serves a business lesson. 

Top industry voices use this structure to build trust and show leadership by example. Marketers can encourage executives or founders to write posts detailing a risk they took, a pivot the company made, or a product that initially failed, always concluding with a specific insight into strategy, execution, or team management that provides concrete value to their professional peers.

4. The “Unpopular Opinion”

The practice of sharing “unpopular opinions” is an effective method for generating comments and sparking conversation. This LinkedIn trends format deliberately challenges established industry norms or widely accepted best practices, forcing experts in the comments to either defend the status quo or agree with the new perspective. 

The post typically starts with a provocative statement (e.g., “The 4-day work week is actually detrimental to most service businesses”) and follows with structured, professional arguments to support the thesis. Marketers should identify one sacred cow in their industry, present a thoughtful rebuttal backed by data or anecdotal evidence, and end with a direct question designed to solicit strong counterarguments, thus maximizing comment count and reach.

5. Video Explainers

Video content continues its rise in prominence, but the best-performing videos on LinkedIn are focused on professional education and quick explanations, avoiding the entertainment-first approach of other platforms. This current LinkedIn trends format often features a subject expert speaking directly to the camera for 30 to 90 seconds, breaking down a complex industry term, a financial report, or a recent regulatory change. The video must be uploaded natively to the platform and include captions for silent viewing, which is crucial for engagement during office hours.

For more strategies to help you grow on LinkedIn, watch this video:

How Metricool Can Help You Master LinkedIn Trends in 2025

You know we wouldn’t leave you hanging, right? Here’s how Metricool can help you nail these trends:

• Know what works, and do more of it.
  • Understand your audience and content performance with detailed analytics.

• Stay consistent, even when you’re busy.
  • Plan and schedule your content across all platforms, including LinkedIn, with ease.

• Learn from the best, and be better.
  • Analyze your competitors and stay ahead of the game.

• Let AI be your co-pilot.
  • Generate content ideas, captions, and more with your very own AI Assistant, saving you time and boosting creativity.

Wrapping It Up

So, as you tackle the LinkedIn puzzle in 2026, remember that staying ahead of these trends doesn’t have to feel like a constant uphill battle. Metricool is your trusty co-pilot, offering the insights and tools you need to not only understand these shifts but to actively capitalize on them. 

With in-depth analytics, intuitive scheduling features, and AI assistance, Metricool empowers you to implement these LinkedIn trends and achieve your business goals.

Kalum , 12 November 2025