How to Manage Multiple Pinterest Accounts Efficiently
Managing multiple Pinterest accounts can be tough, especially if you’re juggling different brands, clients, or niches. But with a solid approach, you can keep things running smoothly, stay consistent with your content, and engage effectively. Here’s a simple guide to help you manage multiple Pinterest accounts without the stress.
Why You Might Need Multiple Pinterest Accounts
There are several reasons why businesses, agencies, and content creators choose to manage more than one Pinterest account. Whether it’s about staying organized, targeting different audiences, or enhancing branding efforts, having separate accounts allows for better focus and more tailored strategies.
Here are some of the main reasons you might want to keep your accounts separate:
- Businesses: If your company has multiple brands or product lines, creating separate Pinterest accounts helps you speak directly to each audience. For example, a business selling both home décor and beauty products would benefit from having different accounts since each targets a different crowd.
- Agencies: Agencies that manage Pinterest for different clients need to keep each account separate. This way, content doesn’t get mixed up, tracking performance is easier, and each client’s strategy stays on point with their goals.
- Content Creators: If you’re a creator working in different niches, like fashion, food, or DIY, separate accounts let you focus on each one. This helps you build an audience that’s genuinely interested in your content without overwhelming them with unrelated posts.
- Personal Account vs. Professional: If you use Pinterest for both work and personal projects, keeping separate accounts helps keep things organized. You won’t have to worry about your professional boards (like design ideas) getting mixed up with your personal boards (like vacation plans or hobbies).
- E-commerce Businesses: If you’re running an e-commerce store with a variety of product categories, separate accounts for each category can make your content more relevant to the right people. For example, an account for home goods won’t be cluttered with content about clothing, making it easier to connect with customers.
- Global Brands: For global brands, managing separate Pinterest accounts for different regions or countries can help you engage more effectively with local audiences. You can create content in the right language and make sure it fits with regional trends, which is a great way to connect with people from different parts of the world.
How to Set Up and Manage Multiple Pinterest Accounts
Setting Up Multiple Pinterest Accounts
Before you start juggling several Pinterest accounts, it’s important to set them up properly so everything runs smoothly. Here are the key steps to get started:
- Use Pinterest Business Accounts: For each brand or business, you’ll want to set up a Pinterest business account rather than a personal one. Business accounts come with features like analytics, advertising options, and access to Pinterest’s promoted pins, which are essential for growing and tracking performance.
- Assign a Unique Email to Each Account: To keep everything organized, assign a unique email address to each Pinterest account. This helps prevent mix-ups, ensures you get the right notifications, and keeps your accounts separated for easy management.
- Verify Your Website for Each Business Account: Verifying your website is an important step for unlocking deeper insights about your audience and the performance of your pins. Plus, it proves ownership of your content and gives you access to extra tools, like the ability to create rich pins, which add more detail to your content.
- Complete Each Profile: Take the time to fill out each account’s profile fully. Choose a professional-looking picture that fits the brand, write a bio that includes relevant keywords to help people find your account, and link to the appropriate website or landing page. This helps your accounts look polished and increases credibility.
Logging Into and Switching Between Accounts
Once your accounts are set up, managing them efficiently means developing a smart system for logging in and switching between them.
- Use different browsers or profiles: Keeping each account separate can be as simple as using different browsers for each one. For example, you could use Chrome for one account and Firefox for another. Alternatively, you can set up different profiles within the same browser to keep things tidy.
- Use Pinterest’s mobile account switcher: Pinterest has a mobile account switcher that lets you toggle quickly between accounts without needing to log out each time. It’s a handy feature, though keep in mind that it’s a bit limited on desktop. Still, it’s useful for quick switching on mobile.
- Go incognito: When switching accounts in private or incognito mode, Pinterest won’t automatically log you out, which can save you a lot of time. This also helps prevent confusion or mistakes when managing several accounts at once.
- Password managers: Managing multiple accounts means remembering a lot of different login details. A password manager like LastPass or 1Password can securely store all your login info and let you switch between accounts with ease. This saves time and keeps your passwords secure.
Content Planning and Organization for Multiple Accounts
Each account needs its own strategy, but you don’t have to start from scratch every time. Here’s how to stay organized and plan your content:
- Create a content calendar: Having a content calendar for each account helps you stay on track and ensure consistent posting. Plan ahead for important dates, seasonal trends, and product launches. This keeps you from scrambling to come up with content last minute and makes scheduling easy.
- Organize boards: Take some time to think about the audience for each account and create boards that cater specifically to their interests. For example, if you manage an account for home décor, organize boards by room or style (e.g., “Living Room Inspiration” or “Boho Bedroom Ideas”).
- Make your pins look consistent: Make sure your pins have a consistent look across each account. Use similar colors, fonts, and styles that match your brand’s aesthetic. Don’t forget to include relevant keywords in your pin descriptions, as this helps improve visibility and discoverability.
- Repurpose content: Repurposing content for different accounts can save time, but make sure each piece of content still aligns with the brand it’s intended for. You can use the same image, but tweak the text or pin description to match the target audience or account theme.
Using Tools to Manage Multiple Pinterest Accounts
Managing multiple Pinterest accounts manually can quickly become overwhelming, especially when you’re juggling different brands, clients, or niches. That’s where tools like Metricool come in handy. They bring everything you need into one easy-to-use platform, helping you save time and stay organized.
Centralized Dashboard:
Say goodbye to jumping from account to account and browser to browser. Metricool’s centralized dashboard lets you manage all your Pinterest accounts in one place. Whether it’s checking pinning schedules, monitoring engagement, or viewing performance stats, everything you need is right there. No more confusion or wasted time—you can easily toggle between accounts and keep everything running smoothly.
Automated Scheduling:
We’ve all been there—rushing to post last minute because you forgot. With automated scheduling, you can plan ahead for days, weeks, or even months. Set it and forget it! This feature ensures that your posts go out on time, every time, without the stress of manual posting. Whether you’re managing one or several accounts, you’ll never miss a beat.
Analytics:
Keeping track of how your pins are performing across multiple accounts doesn’t have to be a headache. Metricool lets you monitor everything in one place, so you can see what’s working and what’s not. Track engagement, identify your top-performing pins, and adjust your strategy based on the numbers. With all the data at your fingertips, it’s easy to make informed decisions and keep your content on track.
Team Collaboration:
If you have a team working with you, staying organized is key. Metricool makes collaboration a breeze by allowing you to assign different access levels to team members. Everyone can focus on their specific tasks, like managing certain accounts or analyzing performance, without getting in each other’s way. It’s a great way to keep your workflow smooth and ensure everyone knows what they need to do.
Cross-Platform Management:
Managing Pinterest along with other social media platforms can quickly turn chaotic. But with Metricool, you don’t have to bounce between different tools. You can handle your Pinterest account along with Instagram, Facebook, Twitter, and more—all from one platform. This makes it easier to keep your branding consistent, track your marketing efforts, and stay on top of everything in one place.
Best Practices for Managing Multiple Accounts
To keep things running smoothly and efficiently across multiple Pinterest accounts, following these best practices can make a big difference.
- Stay consistent with branding: Each account should feel like it belongs to the same brand with similar looks and messaging.
- Track performance separately: Pay attention to how each account is doing so you can adjust accordingly.
- Engage with the right audience: Make sure you’re interacting with users who matter to each specific account.
- Check activity regularly: Stay on top of messages, comments, and notifications to keep engagement up.
Common Mistakes to Avoid
Managing multiple Pinterest accounts can be a lot to juggle, but avoiding these common mistakes can save you time and effort.
- Posting the same content across accounts: Make sure each account’s content is tailored to its specific audience.
- Ignoring engagement: Respond to comments and stay active on all accounts.
- Mixing up accounts: Double-check before posting to avoid sending content to the wrong account.
- Lack of organization: Keep your posting schedules and analytics organized to avoid missing anything important.
