Metricool Premium Plans: Built To Grow With Your Workflow

When your posting schedule gets busy, you are managing multiple accounts, or you want to understand how your content performs over time, you need a tool that grows with you. That is where Metricool Premium comes in.

Metricool Premium plans—Starter, Advanced, and Custom—remove limits, add smarter tools, and give you the flexibility to work the way you want. Whether you’re a creator managing multiple projects, a small brand posting consistently, or a freelancer reporting to clients, Metricool Premium has options built to fit your workflow. 

Below is a clear breakdown of what each plan is designed for.

What’s Included in the Metricool Free Plan?

Metricool’s Free plan is designed to help you start managing social media without time pressure or costs. It’s a great way to test the platform and see how it fits your routine.

Here’s what you get with the Free plan:

• Manage 1 brand with a single profile per network
• Schedule up to 20 posts per month
• Basic analytics with 30 days of history
• Analyze up to 5 competitors
• AI assistant (5 credits per month)
• Access to core Planner tools, including post calendar, image and video bank, and auto-publication

The Free plan never expires, so you can explore Metricool and get your social media strategy off the ground at your own pace. It works well if you’re experimenting with content scheduling, starting to track analytics, or managing a single account.

Why Upgrade To Metricool Premium?

As your social media work grows, Metricool grows with you. Premium is built for ongoing management, whether you’re handling multiple brands, tracking campaigns over months, or collaborating with a team.

Most users move to Metricool Premium when they need:

• Unlimited content publishing
• Multiple brands under one account
• Analytics history beyond 30 days
• Downloadable PDF and PPT reports
• LinkedIn and Twitter/X access
• Approval systems and assigned team roles
• Integrations with existing tools

What You Unlock With Metricool Premium Features

Metricool Premium is not just about removing limits. It adds depth to analytics, structure to workflows, and flexibility to how content moves across platforms.

Below is a closer look at the Premium features that tend to matter most once social media becomes ongoing work.

Deeper Analytics And Downloadable Reports (PDF And PPT)

Metricool Premium gives you full analytics history, not just a rolling window.

That means you can:

• Track growth across months or years
• Compare campaigns over time
• Spot patterns beyond short-term spikes

Reports can be exported as PDF or PowerPoint, which makes them usable outside the platform. You can share them with clients, teams, or stakeholders without rebuilding charts manually.

On Advanced and Custom plans, you can also:

• Create custom report templates
• Connect data to Looker Studio
• Standardize reporting across brands

This is useful when reporting needs to be consistent, repeatable, and easy to update.

SmartLinks: One Link, Multiple Destinations

SmartLinks is Metricool Premium’s built-in link-in-bio tool.

Instead of sending people to a single page, you can:

• Group links by campaign, product, or content type
• Track clicks and performance
• Customize the layout and branding

For creators, it’s perfect when you want to promote multiple pieces of content at once. For brands, it works well for running overlapping campaigns. And because SmartLinks live in Metricool, link data appears alongside your social analytics, not in a separate tool.

Competitor Analysis That Goes Beyond Surface Metrics

With Metricool Premium, competitor analysis expands significantly.

You can:

• Track up to 100 competitor profiles
• Compare growth, posting frequency, and engagement
• See what types of content perform best in your space

This data helps answer practical questions, such as:

• How often competitors publish
• Which formats they use most
• How your performance compares over time

Competitor analysis is available across supported platforms, with deeper insights unlocked as you move from Starter to Advanced.

Post Approval And Team Roles

For teams and agencies, Metricool Premium adds structure without overcomplicating the workflow.

On Advanced and Custom plans, you can:

• Assign roles and permissions
• Set up post approval workflows
• Control who can publish, edit, or review content

This keeps content consistent and reduces last-minute changes, especially when multiple people are involved.

It’s designed to support collaboration without turning scheduling into a bottleneck.

Repurposing Content Across Brands And Platforms

Metricool Premium makes it easier to reuse content without starting from scratch.

You can:

• Duplicate posts across brands
• Adapt content for different platforms
• Store high-performing posts in the post library

This is useful when:

• A format works well and needs variation, not reinvention
• You manage multiple brands with similar content needs
• You want to test the same idea across platforms

Repurposing content helps maintain consistency while saving time.

AI Tools: Credits, Scheduling, And Practical Support

Metricool Premium includes AI assistant credits, starting at 20 credits per brand per month on Starter, and increasing on higher plans.

AI features can help with:

• Caption drafts
• Post variations
• Hashtags and descriptions
• Alt text for accessibility

Advanced and Custom plans also include AI-powered scheduling, which suggests the best posting times automatically without using credits.

AI tools in Metricool Premium are optional and task-based. They support your workflow without replacing your creativity.

Integrations That Fit Into Existing Workflows

Metricool Premium connects with tools many teams already use.

Depending on your plan, integrations include:

• Google Drive
• Canva
• Zapier
• Make
• Looker Studio
• API access

These integrations reduce manual steps, especially around content creation, reporting, and automation.

Instead of exporting files or copying data between tools, workflows stay connected.

How These Features Work Together

Individually, these features solve specific problems. Together, they support a more stable, repeatable workflow.

With Metricool Premium, planning, publishing, analysis, reporting, and collaboration happen in one system, even as accounts, teams, and content volume grow.

This is what tends to matter once social media is no longer experimental, and becomes part of daily operations.

Metricool Starter Plan

From $18/month

The Metricool Starter plan is suited to creators, freelancers, and small brands managing regular content.

What The Starter Plan Includes

In addition to Free plan features:

• Up to 10 brands
• Unlimited scheduling*
• LinkedIn connection
• Twitter/X connection via add-on
• Unlimited analytics history
• PDF and PPT reports
• Multiple SmartLinks
• Competitor analysis for up to 100 profiles
• Post library
• Hashtag search
• Google Drive and Canva integration
• 20 AI assistant credits per brand per month

This plan focuses on removing publishing and reporting limits.

When The Starter Plan Makes Sense

• You publish several times per week
• You manage more than one brand or project
• You need shareable reports
• LinkedIn is part of your strategy

Metricool Advanced Plan

From $45/month

Metricool’s Advanced plan is built for teams, agencies, and structured workflows.

What The Advanced Plan Adds

Everything in Starter, plus:

• Up to 50 brands
• Team and client management
• Roles and permissions
• Post approval workflows
• Full Twitter/X analytics
• Custom report templates
• Looker Studio connector
• Metricool API
• Zapier and Make integrations
• 35 AI assistant credits per brand per month
• AI-powered scheduling
• Advanced Reels analytics

This plan supports collaboration, review, and scale.

When The Advanced Plan Is A Better Fit

• You work with a team or clients
• Content requires approval before publishing
• Reporting needs to be standardized
• You rely on automation or data connectors

Metricool Custom Plan

Metricool’s Custom plan is built for high-volume social media operations that need flexibility and extra support.

What The Custom Plan Includes

Everything in Starter and Advanced, plus:

• Custom brand limits
• White-label options
• Deeper integrations
• Dedicated account management
• Custom AI assistant credits
• MetriLAB AI
• Priority support

Custom plans are configured based on operational needs.

When The Custom Plan Is The Right Choice

• You manage a large number of brands
• You need branding control
• Metricool is part of your product or service
• You require tailored integrations

How Metricool Premium Pricing Scales

Metricool Premium pricing is based on the number of brands you manage  and the features you need for your day-to-day social media workflow.

Starter

• Up to 5 brands: $18/month
• Up to 10 brands: $31/month

Advanced

• Up to 15 brands: $45/month
• Up to 25 brands: $72/month
• Up to 50 brands: $139/month

Custom

• For managing over 50 brands, requiring white-label or integration solutions, or using MetriLAB AI
• Pricing and setup are tailored to your needs

Plans can be upgraded or downgraded as your workload changes. For Custom Plan inquiries, contact Metricool to create a solution that fits your workflow perfectly.

Choosing The Right Metricool Premium Plan

Picking the plan that fits your workflow is simple. Think about how you work, how many brands you manage, and the level of reporting or collaboration you need.

• Starter Plan: Great if you post consistently but manage just a few brands or projects. Perfect for freelancers, small brands, or creators who want unlimited publishing, extended analytics, and basic reporting without extra complexity.
  
• Advanced Plan: Best for teams, agencies, or anyone who needs structured workflows. Use this plan if content requires approval, reporting needs to be standardized, or you want to integrate automation and advanced analytics.
  
• Custom Plan: Designed for high-volume operations or embedded use cases. Large agencies, multi-brand enterprises, or creators scaling across multiple platforms benefit from flexible brand limits, white-label options, dedicated support, and deeper integrations.

The flexibility of Metricool means plans can grow or shrink with your needs. You can upgrade when your workload increases, or scale back if your priorities change. This keeps your social media workflow efficient and manageable, no matter your stage or size.

Why Metricool Works For Everyone

Whether you are a solo creator, a freelancer juggling multiple clients, a small brand building its audience, or an agency managing several campaigns, Metricool Premium fits your workflow. It removes limits, keeps your processes organized, and connects your daily tools so you can focus on creating content and engaging with your audience instead of wrestling with spreadsheets or scattered reports.

Premium gives you more control. You can publish across brands and platforms easily, track performance over months or years, and collaborate with teams or clients without friction. The platform adapts as your needs evolve, keeping your social media workflow smooth, flexible, and reliable.

Metricool Premium is about more than scheduling and posting content. It helps you stay organized, save time, and make smarter decisions at every stage of your social media journey.