Social Media Tools: Metricool vs. Planoly

Because planning without strategy is pointless

Metricool, your social media copilot, helps you plan and fully understand how your content works.

Plan without limits, analyze your accounts and your competitors, generate personalized reports, add multiple links to your bio and much more.

For life. No credit card. No strings attached.

Get started for free. Yes, free. No trial period, no credit card, forever.

Detailed analysis of up to 11 social media accounts per brand

Learn the best times to publish your content

Improve your workflow with our integrated approval system

More than 2 million users trust Metricool

… and here’s why:

Source: G2 Comparative report Winter 2024

Plan comparison

    • Free plan
    • Premium plans from
  • Metricool

    • $18 a month for 5 brands
  • Planoly

    • $16/month for 1 brand

Analytics and reports comparison

    • Analytics from
    • Competitor analysis
    • Web/blog analytics
    • Hashtag analysis
    • Social ads analysis
    • Report generator
    • Report customization
    • Looker Studio Connector
  • Metricool

    • 11 accounts for $0
    • From $45/month
  • Planoly

    • 8 accounts for $16/month

Calendar and planner comparison

    • Connect to
    • Unlimited monthly content planning
    • Automatic publishing
    • Best Hours Generator
    • Approval system
    • Automatic content generator (autolists)
    • Multimedia and post library
    • Image and video editor
    • PDF scheduling (LinkedIn)
    • RSS Feed scheduling
    • AI Social Media Assistant
    • Drive Integration
    • Canva Integration
  • Metricool

    • Up to 11 different social media accounts
    • From $45/month
    • From $0
  • Planoly

    • Up to 8 different social media accounts
    • From $16/month

Ads manager comparison

    • Google Ads Analytics
    • Facebook Ads Analytics
    • TikTok Ads Analytics
    • Google and Facebook Ads campaign creator
    • Automatic results reporting
  • Metricool

  • Planoly

Team and other features

    • Team access and role management
    • White Label
    • Inbox management
    • Drive Integration
    • Canva Integration
    • Zapier Integration
    • Looker Studio Integration
  • Metricool

    • From $45/month for 15 brands or more
  • Planoly

    • From $28/month for 1 brand

What do our users say about us?

The only tool you need is just a click away

  • Manage your entire social media strategy from $0

    Analyze, plan, manage conversations, and create social media ad campaigns from one place.

  • Choose the right plan for you

    Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less.

  • Our best-kept secret?

    We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.

For life. No credit card. No strings attached.