Tested Ways To Optimize Instagram Shopping

You can reach nearly 850 million people with Instagram ads. If you’re not using Instagram shopping to promote your products, you need to consider implementing a social media marketing strategy: how to optimize your Instagram Shopping.

Optimize Instagram Shopping

But, simply having an Instagram page for your eCommerce store isn’t enough to boost your sales figures. So, how can you optimize Instagram shopping to sell more products?

Keep reading to learn the tried and tested ways to optimize Instagram shopping and sell more products. 

Utilize ads for Instagram shopping

Instagram ads are an excellent way to reach a wider audience with your Instagram marketing campaigns. However, there are some steps you need to take to ensure your Instagram ads are achieving ROI.

Here are some of the best tips for using ads for Instagram shopping, effectively and to reach optimal ROI:

• Conversion tracking – if you don’t know your conversion rates, it’s difficult to know whether your ads are worth the investment. You should track conversion rates by monitoring whether your customers are making purchases, their cart history, and whether they follow your page. Facebook Pixel is one of the best tools for conversion tracking.
• Cost calculations – you need to know how much you are investing in your Instagram ads to calculate ROI. Once you know how much you’re spending, you can compare these figures with the sales identified in your conversion tracking, allowing you to determine whether the ads are working in your favor and achieving strong ROI.
• Think long-term – although some social media marketing campaigns go viral, you can’t expect to see immediate ROI on your Instagram ad campaigns. So, set a benchmark period to see how well the ads perform, while also ensuring you’re giving it enough time.

Create actionable content

You need to ensure your customers can take action on every single post. What’s the point of posting and plugging your products? Any advertisement or product you post on your Instagram page should have a follow-up link to the product page on your website. The easier you make it possible for customers to buy your products directly from your Instagram, the more worthwhile your Instagram marketing will be.

So, whenever you post anything on your social media, you should include a link to your website and products. Actionable content encourages your customers to act (believe it or not). Plus, it will make Instagram shopping that much easier for your customers.

Curate your feed

Messy, disorganized, and visually noisy Instagram feeds confuse and overwhelm the customer. You must make your feed attractive and aesthetically pleasing to appeal to your customers. 

Think of your feed like a store. If you go shopping for clothes and enter the store to see disorganized and messy displays without clear sections, you will likely struggle to find what you’re looking for. Stores curate their collections to make browsing as pleasant as possible for the customer, and to create a color palette or theme that complements all products in the line. 

The same goes for your Instagram feed – if there are too many colors juxtaposing one another, you should try to organize your posts more effectively. Try and create color palettes with your feed using your text posts, products, and display backgrounds. 

You should also ensure your pictures are clear, clean, and follow basic photography best practices. Don’t underestimate the power of visual appeal. 

Implement coupons, offers, and giveaways

One of the most powerful marketing tools at your disposal is Instagram offers. You can give your customers special Instagram-only discounts, product giveaways, and coupons to encourage them to buy your products and engage with your business.

A giveaway is a great way to boost your exposure. By incentivizing your customers with a gift, you can have them share your story or your posts, which does wonders for your exposure.

Alternatively, you can utilize online coupon codes to draw customers in, with the promise of a gift or discount. If your customers feel they are taking advantage of a limited-time offer or bargain, this will assuage their guilt and reservation about spending money at your store.

Implement ABC inventory management

You can improve your Instagram marketing campaigns by implementing ABC inventory management. Not all stock items will sell equally, and you need a hierarchical system to inform your stock management.

Here are the ranking categories in ABC inventory management:

• Category A items make up the smallest amount of stock but generate the highest sales. You must prioritize these items for restocking and security.
• Category B items constitute a large amount of stock and generate moderate sales. You should analyze the sales figures for these items frequently to identify if you should move them to categories A or C.
• Category C items are generally in low demand and might sit in your inventory for long periods. For this category, you need to analyze whether or not there’s a need to discontinue the product. 

By classifying your inventory this way, you can ensure you’re stocking your inventory correctly, making adjustments to the pricing, and prioritizing products.

You can also gain more insight into your advertising campaigns and ensure you’re plugging the right products on your Instagram shopping, thus lifting sales figures for your category B and C items.

Use SEO And Optimize Your Captions

The Instagram algorithm isn’t just for your pictures; you must also use SEO and optimize your captions. 

Your captions can encourage your customers to take action and purchase your products. You should include a call to action in your captions and consider what your customers want from your product to convince them they need it.

SEO is the process of adapting your Instagram bio, captions, and hashtags to make your products easier to find in searches. The higher your products rank for each search, the more traffic this will generate for your Instagram campaigns. You should include keywords in your SEO strategy that aren’t oversaturated, as your posts will rank more highly in searches.

Summary

Instagram shopping and marketing allows you to reach a broad audience and generate more sales for your eCommerce store.

By optimizing Instagram shopping, your content and prioritizing items, you can boost sales. Instagram shopping is a handy platform to advertise your promotional offers. Follow the tips in this article to ensure you’re reaching your potential.

Anniston Ward , 18 October 2022