Product Updates – December 2025
Kalum
02 January 2026 
Instagram – Trial Reels
This is a top-tier feature, Metricoolers: we’re launching Trial Reels.
This feature lets you show a test Reel to a new audience of people who don’t follow you yet, so you can see how the content performs before publishing it.
The goal is to check whether the Reel resonates with your audience/ potential audience. If the Reel performs well, you can automatically publish it to your entire audience 👏🏻
Instagram Reels and Posts, new metrics and detailed analytics during the first 15 days
Last month we released advanced metrics for Reels, and now we’ve rolled them out for posts as well.
On top of that, we’ve introduced a couple of changes:
- Analytics view: cumulative or daily
- The interactions axis has been moved to the right
Detailed analytics are available on the Advanced plan.
With the Starter plan, you can add up to 10 brands, connect your LinkedIn account, generate reports, and much more.
With the Advanced plan, you get all the Starter benefits, plus advanced features like: add up to 50 brands, manage teams, clients, and roles, approve content, and create reports with custom templates, among others.
Planner – Generate a thumbnail from a video frame
This is great, Metricooler. Now you can select the exact moment of a video to generate a thumbnail. This feature is only available for social networks that support thumbnails
Smartlinks – Experience improvements and new features
We’re going all in on Smartlinks. We’ve added the following improvements:
- Download a CSV with all your Smartlinks analytics.
- Choose the font and color for your buttons, descriptions, and titles.
- Change the aspect ratio of your images or videos to 1:1, 4:5, or 16:9.
Smartlinks are only available on paid plans.
With the Starter plan, you can add up to 10 brands, connect your LinkedIn account, generate reports, and much more.
With the Advanced plan, you get all the Starter benefits, plus advanced features like: add up to 50 brands, manage teams, clients, and roles, approve content, and create reports with custom templates, among others.
Other important updates
- [TikTok Personal][Planner] The best times for your personal TikTok account are now available in the planner.
- [Settings][Email] The monthly summary has been updated. It now shows information from your brand summary and is sent on the 3rd of every month
- [Analytics][Summary] A new column has been added with post types: Posts, Video, Reels, Stories, Carousels, etc.
