Social Media Basics for Business
If your business is not utilizing social media as one of your prime marketing tools, you are missing out! Not to worry though, it is never too late and we are here to help.
Social media is a great way to market your brand to tons of people in a very quick and efficient way. Just being on social media is not enough though. There is a high volume of competition on all social media platforms so it is important to learn tips, tricks, and tools to stand out.
Getting started with social media marketing can feel overwhelming and sometimes even impossible, but we have put together this blog to provide you with all the social media basics for business.
Why Businesses Should Use Social Media
There are a plethora of reasons why businesses should utilize social media as a marketing strategy. Here are some key benefits:
Social Media Marketing offers measurable analytics
Unlike billboards or ads in a newspaper, social media posts have clear and concise metrics that tell you how well your posts have performed. With analytics like these, you can constantly tweak your strategy and posting style to best target your preferred audience.
However, checking data across each platform can be overwhelming and time consuming. Each network is different and prioritizes different data, offers different types of content, and is occupied by different types of audiences. Luckily we have the solution to this. Metricool provides you with in-depth data and analytics for all of the social media platforms.
As you can see in the screenshot below, Metricool offers data for all of your social media platforms from follower growth, demographics, post-performance, and more. You can also connect your website or blog for data about your overall site.
Form authentic relationships with customers
Being on social media offers quick and effective communication with your customers. If your customers have questions, want to see your new products or services, and or receive feedback to better your business from past customers, social media makes this a piece of cake.
As shown in the screenshot below, we were able to hear feedback regarding our newly launched Approval System:
Replying to comments and messages is a vital part of creating and maintaining relationships with customers. With lots of comments, sometimes they can get lost and end up not being responded to.
Our solution to this is the Metricool Inbox. With Metricool’s Inbox, you can manage Instagram, Facebook, X (Twitter), TikTok, YouTube, and LinkedIn profiles for Premium users, and view all Google My Business reviews. This organizes all of your messages in one place so that none of your messages get lost!
Show off and brag!
Having a social media presence gives you the platform to yell about your successes, new products, services, etc from the rooftops! If your business won an award of some sort, post about it. These kinds of posts show off who you are as a business to lots and lots of people at one time.
Increase reach and brand visibility
As we compared once before in this blog, a social media post gets a much higher reach and visibility than a billboard and a newspaper.
Think of yourself as a consumer, and be honest, how long do you spend on social media each day? Odds are it’s quite a bit. Posting for a large audience who spends a lot of time scrolling makes it much easier to get your posts seen.
5 Basic Social Media Tips for Business
There are lots of tips when it comes to social media for businesses, but we feel the most important five include:
Define your audience
This must be one of your first steps because your target audience has a lot to do with all of your aspects of social media marketing.
For example, you must define your audience to choose which platforms you should post on, which types of content to create, and who to follow. A large misconception is that you need to be on all platforms, but you do not. Let’s say you are an arcade bar in the city, odds are you will be marketing to ages 21-30. So posting reels or short-form videos on Instagram and TikTok may be a good platform and type of content to choose.
Define your goals
It is important to know your goals for social media marketing. For example, are you a brand new business looking for some brand awareness or are you a well-known business that wants a better way to quickly communicate and foster relationships with your customers and clients online?
Some goals businesses set for themselves in regards to social media marketing could be more brand awareness, fostering relationships with customers online, or drive sales!
Create a content plan and editorial calendar
By creating content calendars, you can be sure that you are posting quality content consistently. With Metricools Planner, you can plan, edit, and schedule a month’s worth of content in hours. We offer all formats and channels under one single tool.
As you can see you can schedule content for every day on different platforms at the most optimal times.
Conduct a competitor analysis
Analyzing your competitor is a great way to see how you compare to those in your market. This does not mean copying what they do, but seeing which types of content are working for them and which are not and understanding why. If you are aware of what your competitors are doing, it will help you to make smarter decisions, check which strategies work best, and discard those that fail.
Just browsing through their accounts is not enough, with Metricool, you can conduct a full competitor analysis.
Measure analytics and optimize content
Measuring your analytics on your posts helps you tweak your posts based on performance. For example, maybe your carousel posts have continued to perform better on Instagram in terms of engagement and impressions than your single post did. This helps you realize that you need to post more of this type of content to satisfy your audience.
As we discussed above, Metricool offers tons of analytics that can help take your social media accounts to new heights.
If you are a business considering diving into social media marketing, consider this your sign! We hope that with the information above you feel prepared and inspired to get started. If you have any questions along the way, leave them in the comments, we would love to help!
Registering for your own Metricool account should be your first step, so click the button below to register!
