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Metricool
Instagram Competitor Analysis and Benchmarking Guide
What sets the best brands apart on Instagram? A keen understanding of their competition. Competitor analysis and benchmarking go beyond imitation—they empower you to craft a strategy rooted in data, trends, and opportunities. In this guide, we’ll break down how to study your competitors, track key metrics like engagement and follower growth, and leverage tools […]
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Instagram
Instagram Account Types Explained: Personal, Business, and Creator
Learn about each Instagram account type, and which is best for you to get the most out of Instagram in this article.
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Instagram
News
Instagram Blend: The New Shared DM Feed for Reels
Find out more about Instagram's new feature: Blend! Share a Reels feed with friends or colleagues.
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Instagram
How to Repost on Instagram
One way to share content and to build loyalty among your followers is by reposting on Instagram. You just need an application external to Instagram that will do this automatically for you. Find out here how to repost on Instagram, step-by-step.
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Instagram
Best Time to Post On Instagram 2025: Boost Visibility and Engagement
Learn what the best time to post on Instagram based on the day of the week.
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Instagram
How to Publish on Instagram: Reels, Stories, Posts, and Carousels
Instagram continues to evolve, offering diverse ways to share your content in 2025. Our recent social media study showed that the reach of Instagram posts increased by over 20% in the last year, so it’s vital you master the platform, whether you’re posting Reels, Stories, Carousels, or standard Posts. This guide will show you how […]
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Instagram
What is Restrict on Instagram
You can choose to restrict users access to your account, if you want to avoid unwanted comments and replies. Learn how it works here.
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Facebook
Instagram
3 Expert Ways to Crosspost on Instagram and Facebook
Crossposting is a valuable option for reposting content across multiple channels at once. Learn how to crosspost between Instagram and Facebook here.
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Instagram
How to Post an Instagram Story From Desktop: 2 Alternatives
Learn how to publish Instagram Stories via a computer using Metricool. Schedule content, view analytics, and respond to messages all in the same place.
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Instagram
Instagram Updates and News 2026
Do you know all the features Instagram has added over the years? Find out here!
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Instagram
Social Media
Scheduling Posts on Instagram: 3 Ways to Automate Your Content
Do you want to schedule your content on Instagram? We've prepared this list of tips so you can plan your posts, reels, or stories while you spend your time on other tasks.
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Instagram
How Long Can Instagram Reels Be? What’s the Optimal Length?
Instagram Reels have quickly become one of the most popular content formats on social media. Whether you’re a creator, marketer, or just someone who loves sharing videos, knowing the exact Instagram Reels length limits is crucial for optimizing your content. Our 2025 Social Media Study showed that Reels were the most popular video content form […]
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Instagram
How to Add a Link to Your Instagram Story: Step-by-Step
Adding a link to your Instagram stories means you can direct traffic to your website, turn users into potential customers by promoting your products or services, among other things. If you don’t know how to add ‘swipe up’ on your Instagram account, keep on reading!
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Instagram
News
5 New Instagram DM Features Just Dropped
Instagram DMs now have 5 new features! Discover how they improve messaging and learn the best ways to manage your DMs at scale.
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Instagram
News
Instagram’s New Dislike Button: Will It Help or Hurt?
Instagram is currently testing a dislike button that users have spotted. Instagram CEO Mosseri has responded, providing some clarity on what the feature is all about. Similar to YouTube and Reddit, you might soon be able to downvote comments. Let’s see what we know so far. Instagram Dislike Button: Still Being Tested The feature is […]
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