TikTok Ad Tutorial 

TikTok Ads have grown to be extremely beneficial in the digital marketing world, and for helping brands boost their awareness. TikTok has done a very good job of making the ads appear seamlessly on your feed and facilitating engagement.

Seeing the ad pop up on your feed organically increases the likelihood of the user interacting with the video with a like, comment, or follow. This creates a better relationship between the user and the brand.

Follow this TikTok ad tutorial to get the most out of your TikTok content!

TikTok Ad Levels: 

There are 3 different types of TikTok Ads. They are TikTok Ad, TikTok Ad Group, and TikTok Ad Campaign. 

These are all slightly different but all go hand in hand with one another. A TikTok Ad is a singular video marketing a specific item, whereas a TikTok group is a bundle of TikTok Ad videos, and finally a Campaign is the collection of all of those videos in the TikTok Group.  

How to Create Your First TikTok Ad

If you think running ads on TikTok would help your business or brand, let’s walk through how to create your first a! Just follow these steps: 

  • Make sure your TikTok Profile is a Business Account
  • Now turn on your TikTok integration to your Shopify account. 
  • Open TikTok Ad Manager.
  • Set whatever advertising goal you would like. 
  • Select your niche audience
  • Select your budget on how much you want to spend and for how long. 
  •  And boom, you have created your first TikTok Ad.

TikTok Ad Requirements 

To run a great TikTok Ad, there are a few requirements to follow: 

  • You must have the aspect ratio at 9:16, 1:1, or 16:9.
  • A minimum resolution of 540x960px, 640x640px, or 960x540px.
  • A file type of MPV, Mpeg, or Mov.
  • The video length must be 5-60 seconds
  • File size must be no larger than 500MB.

Types of TikTok Ads

In Feed Ads 

In-feed ads are exactly what they sound like. They are the most organic ads, meaning the user simply just has to scroll through their “For You Page” and ads that are targeted towards them based on their like, search, or engagement history. 

Topview Ads

These ads show up on the top of your screen in the first three seconds when you open the app. This video can be up to 60 seconds long and is beneficial because it does not have competing videos. 

Brand Takeover Ads

These ads are full-screen ads that show up as soon as you open up the app. These types of ads have the ability to be linked to a brand’s landing page.

Branded Effects 

These ads are part of a brand’s TikTok Ad campaigns. They are usually full of branding such as logos, colors, and clear calls to action to lead the audience to do something. 

Branded Hashtag Challenge

This is a very unique TikTok ad, which encourages UCG or (User Generated Content) to promote a brand. 

Spark Ads

Spark ads enable users to leverage their organic TikTok and feature in their advertisements. When it comes to these ads, there are two options, Identity Type 1 and Identity Type 2. Type one is using your own content and type two is using content from authorized accounts. 

Are TikTok Ads Worth It? 

After learning about the levels of TikToks, how to run a TikTok Ad, and which types of TikTok Ads exist, the question many people wonder is are they worth it. Do they make a difference in marketing? 

We think they are absolutely worth it. Studies have shown that they can offer great value. As of 2022, it has been shown that TikTok ads also have a $10 CPM (cost per thousand impressions), and a $1 CPC (cost per click). 

It can get expensive but the outcome has proved to be very worthwhile. So many people are active on TikTok and the content you consume is from all over the world. The global aspect of TikTok is a hugely attractive characteristic of advertising on this platform. 

There are also lots more engagement on this platform than many others. People see content that has to do with what they are interested in so it increases the likelihood of your ad to show up on someone’s feed that would enjoy it. 

To learn more about how to optimize your TikTok strategy and stand out on the app, follow this marketing guide to get started.

sophie sophie , 22 July 2023

2024 TikTok Ads Study

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We analyzed over 5,000 TikTok ad campaigns from 730 accounts to provide the real data to inform your TikTok ad strategy.

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