Types of Instagram profiles: Personal, Business and Creator

Isabel Romero
7 April, 2020

Instagram offers three types of accounts. Except the personal profile, the other two provide valuable analytics and detailed metrics. Let’s review the differences:

Instagram has closed the API for personal profiles. This means that it’s not possible to connect these accounts to Metricool any longer. In order to keep collecting analytics, simply convert your profile to a professional account: either business or creator. The advantage is that as a professional account you can obtain more data than you could as a personal profile: for example, impressions, reach, stories and best time to publish.

1 Instagram Personal account or profile

When you enter Instagram for first time to create an account, a personal profile will be created by default. This profile is a bit limited since it doesn’t offer metrics and data about your activity. Therefore, you won’t be able to analyze its performance and you can’t add buttons to your bio. 

What you can do with this type of account is:

🡪 Create content and stories

You can use Instagram without any restriction. That is, you can create posts, stories and live videos. However, you won’t be able to analyze the impact of your publications amongst your followers.

🡪 Add a link to your bio

You can edit your bio and add a link to drive followers to your website.

🡪 Link your account to Facebook

In case you also have a Facebook account you can link it to your Instagram personal profile. With regards to advertising, you can create ads but you can’t promote your publications. 

You can change your personal account into a content creator or business account any time. [check out the process here]. Go to setting and select account. The last options in the setting menu lets you switch to a business or content creator account. As soon as you make the change, your account will become public.

2. Creator account

Creator accounts are mainly directed to public personalities, bloggers, artists or athletes. The categories included are multiple: Fashion designer, entrepreneurs, public figure or tutor/teachers.

This creator account is used to separate companies from influencers. There is not a limit to the number of followers that can access this type of account.

It offers analytics, replies to messages and also, the option to include paid collaborations. That is, it’s similar to a business account but with certain features designed for influencers.

🡪 Inbox management

Influencers normally receive multiple messages from their fans, as well as numerous questions. Also, brands contact them to start collaborations. Instagram includes three types of messages:

  1. General: For messages influencers would like to get back to later.
  2. Primary: Messages that influencers want to see first.
  3. Requests: Requests are direct messages from accounts that influencers don’t follow.

🡪 Categories

There are multiple options to categorize your account. You can find your area amongst the numerous options that Instagram puts at your disposal: blogger, public figure, singer, athlete, writer, journalist, etc.

You decide whether you want to make this category public or not.

🡪 Contact option

Both Instagram business and creator accounts can add contact buttons to their bio: email address, phone number or physical address. You can activate this option or not. 

Instagram Creator accounts can be connected to Metricool to plan your publications, generate automated reports with all the relevant metrics and analyze the performance of your competitors. Plus, monitor hashtags.

3. Business account

Business accounts are created for local businesses, brands, organizations and service providers.

The options this type of account has are the same as the creator profiles: Analytics, the possibility of adding CTA buttons, post promotions, etc.

The difference with a creator account is the nomenclature and the segmented categories, triple inbox and the possibility of activating and deactivating the contact info. 

Whether you have a business or creator account, you can connect it to Metricool to help you with your strategy, ease the planning process with push notifications and provide you with easy analytics shown up-to-date with all the relevant information about how your Instagram account performs.

Do you want to know more about Instagram and how to do marketing in this platform?

Instagram Marketing

Isabel Romero

1 Comment

  1. Aria Mathew

    Thanks again for the beautiful article. I feel that the Creator account has a lot of cool features than a business account. As a Creator, I have access to daily data on followers, specific content and growth. But in the business account, We can have access only to weekly data. It would be helpful if Instagram adds the daily insights feature in the business account.

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