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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Social Media
Social Media Slang: A Complete Guide to Online Language
How we communicate online continues to change dramatically, which can be quite challenging for social media managers. Social media slang is a fast-moving, ever-evolving language of the internet that’s funny, punchy, and sometimes downright confusing. If you’ve ever stared at a comment wondering, “What does that even mean?” you’re not alone. You might be thinking, […]
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- Content Marketing
- Social Media
Reddit Marketing Guide: Master “The People’s Platform”
If you don’t fully understand how Reddit works, you’re definitely not alone. But if you’re a social media manager or creator in 2025, it’s about time you learn. Reddit has grown into a real powerhouse thanks to its no-filter, authentic vibe that contrasts with today’s more traditional popular platforms. However, the platform’s lack of bells […]
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- Instagram
The Best Apps for Instagram Editing, Planning & Video Creation
The best apps for Instagram. Brighten your profile by editing images, videos or stories easily.
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- Instagram
Instagram Account Types Explained: Personal, Business, and Creator
Learn about each Instagram account type, and which is best for you to get the most out of Instagram in this article.
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- YouTube
Maximise Your Earnings: How Much Does YouTube Pay for Video?
Can you monetize your channel to have a good salary? We tell you in this post how much YouTube pays per video, in the meantime keep working on the platform.
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- Metricool
Product Updates – April 2025
New Metricool Features Choose who can reply to your posts on Twitter/X You can choose who can reply to your posts — everyone, only people you follow, verified users… Who wouldn’t love to post something like “Everyone who comments on this gets a $100 gift card”… and then make it so no one can comment? […]
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- Facebook Ads
- Social Media
Unlock Your Brand’s Potential: A Deep Dive into Meta Ads
When promoting your brand or business on social media, reaching your target audience effectively requires more than just organic posts. This is where Meta Ads step in, offering a powerful suite of advertising tools to connect with billions of users across Facebook and Instagram. Whether you’re a seasoned social media manager or an ambitious entrepreneur, […]
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- News
- Twitter
Grok explained: What can X’s New AI Chatbot Do?
If you use X a lot, then you probably know what Grok is – but in this article, we’ll take a closer look at what we’re dealing with here. Grok is the in-house AI chatbot from X (formerly Twitter), developed by Elon Musk’s startup xAI – as an alternative to ChatGPT, Gemini & Co. But […]
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- Instagram
The Disappearing Act: How Long Can Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]
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- LinkedIn
2025 LinkedIn Trends: 8 Ways to Grow
Have you found yourself struggling to keep track of the latest LinkedIn trends? If so, you’re not alone. The platform has grown beyond job-hunting, rapidly evolving into a powerhouse for professionals, businesses, and brands, with over 1 billion users, engaging in different LinkedIn content trends. Our 2025 LinkedIn Study , where we analyzed more than […]
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- AI Marketing
AI in Social Media: Everything You Need to Know for 2025
AI takes the grind out of social media marketing by helping with captions, competitor insights, and SEO. Here's how to make it your edge in 2025.
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- Metricool
Product Updates – March 2025
New Metricool Features 📊 New Reporting Engine Say hello to our new reporting engine! We have launched a new engine that creates advanced, structured reports. It will soon be available for monthly reports. 🔗 Permanent Links to Publications You can now get permanent links to share posts with other members. The link will always open […]
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