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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Instagram
Adding Instagram Posts to Your Story: How and Why
Combining your Instagram Feed and your Stories is one of the simplest yet most powerful growth opportunities available on the platform today. We know you put your all into feed posts with high-value visuals, carefully written captions, and strategic hashtags, but they rely on the ever-changing Instagram algorithm to be seen. On the other hand, […]
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Social Media
Social Media Algorithms Explained: Why You See What You See
Do you ever wonder why you see what you see on social media? While most platforms make it easy to mindlessly scroll without thinking about it too much, some of us naturally ask deeper questions. If you think that there is an invisible, powerful force guiding every scroll, tap, and double-tap you make, this doesn’t […]
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AI Marketing
News
What is Sora? ChatGPT for Video Content by OpenAI
The world of content creation just got a major speed boost. If ChatGPT redefined text, get ready for Sora by OpenAI to do the same for video. Launched as a standalone social app, Sora is a revolutionary text-to-video model that converts simple ideas into realistic, cinematic clips. It’s a tool that takes the barrier of […]
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Instagram
How to Save Instagram Posts as Drafts (& Why You Shouldn’t)
Social media content creation is all about efficiency, and nothing stalls a smooth workflow like having a brilliant idea but not the time to finish it. This is why knowing how to save a draft on Instagram is fundamental for anyone serious about maintaining a consistent, high-quality presence on the platform. The Instagram drafts feature […]
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TikTok
This Week’s Trending UK TikTok Songs
If you want to find out this week's trending songs on TikTok for the UK, and how to use them in your content, check out this list.
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Bluesky
Bluesky Monetization Guide: How Creators Can Make Money
Bluesky’s mission to brighten up the social media landscape is in full swing, with many creators now making the switch from other microblogging platforms. Whether this is you, or you’re simply adding this latest channel to your social media repertoire, you may have found yourself wondering how to make money on Bluesky. Can you make […]
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TikTok
How to Monetize Your TikTok Account in 2025
Turning your TikTok account into a source of income doesn’t have to be a dream. We will walk you through how to monetize your TikTok account in 2025.
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TikTok
How Long Can TikTok Videos Be? 2025 Limits and Guidelines
TikTok usage continues to grow in 2025, with our short video study showing a 129% increase in accounts. If you’re one of these people who have joined the platform this year, you may be wondering how long TikTok videos can be. To succeed in 2025, you need to understand the maximum limit, the ideal length, […]
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AI Marketing
Content Marketing
13 Brands Using AI for Social Media Marketing, Advertising & Content Creation
Learn which companies are using different AI features to improve their companies success!
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Social Media
Your 2026 UK Social Media Calendar: Seize Every Content Opportunity
Social media planning is a must for brands, creators, and entrepreneurs going into 2026. As competition in the social sphere continues to grow, consistency is what will set your account apart and increase the effectiveness of your content. This is where following a roadmap will make the difference. No more scrambling for last-minute ideas; you […]
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Metricool
Product Updates – September 2025
Threads – Choose who replies to your posts and new metric We have 2 new features in Threads. From now on, you can decide who’s allowed to reply to your posts on Threads: On top of that, there’s a new metric: Profile views available in Content. Planner (YouTube) – Add a YouTube video to a […]
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Facebook
Instagram
News
Just Keep Scrolling: Meta Brings Ad-Free Subscription to the UK
Meta has announced a new subscription option for UK users to access Facebook and Instagram ad-free, following regulatory guidance. This is a structural shift that demands attention from anyone relying on Meta Ads. As our analysis of Meta’s recent ad break tests in the feed highlighted, the user experience is already sensitive to interruptions. Now, […]
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