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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

Instagram
2026 Instagram Marketing Strategy: Business Guide
Any social media strategy is incomplete without Instagram. Learn how to develop your Instagram marketing strategy, whether you're a brand, influencer, or social media manager, in our Instagram Marketing Guide.
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TikTok
How to Monetize Your TikTok Account in 2026
Turning your TikTok account into a source of income doesn’t have to be a dream. We will walk you through how to monetize your TikTok account in 2026.
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News
YouTube
Can You DM on YouTube? Yes (…Soon!)
For years, one of the most persistent questions in the social media world has been: Can you DM on YouTube? If you have spent any amount of time managing a channel or building a community on the platform, you know the frustration. Unlike Instagram, TikTok, or even LinkedIn, YouTube has historically felt like a one-way […]
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TikTok
How to Turn off AI on TikTok: A Guide for Creators
Artificial intelligence on social media has gone from behind-the-scenes assistant to a visible part of the user experience. As we head into 2026, TikTok has expanded its suite of artificial intelligence tools to include everything from AI video filters to automated scriptwriters and “Smart Search” features. While these tools offer efficiency, many users are seeking […]
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Influencer Marketing
Influencer Marketing Trends for 2026
The fight for social media relevance isn’t getting any easier. Every channel is now more crowded than ever, full of people and other “beings”, making it difficult to stand out. The world of social media does not stand still for long. As we move into 2026, the way brands and creators work together is undergoing […]
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Metricool
5 Recurpost Alternatives for Social Media Managers
At some point, every social media manager hits the same wall. Your calendar is full. Posts are scheduled weeks ahead. Evergreen content keeps recycling. And still, something feels off. Maybe it is the lack of visibility. Maybe the analytics feel shallow. Or maybe the tool that once saved time now creates friction. Recurpost works well […]
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Instagram
2026 Instagram Marketing Tips and Tricks: Maximize Resources, Boost Engagement
These Instagram tips will help you maximize resources from the app and manage all your accounts in the best possible way.
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Instagram
How the Instagram Algorithm Works: 2025 Updates
How does the Instagram algorithm work? Follow this guide to see which signals, aspects, and information the network uses to rank content, and how you can use this data to optimize your own content.
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LinkedIn
Do Hashtags Work on LinkedIn? Yes, Here’s How
Hashtags are surrounded by controversy. Here you will learn everything you need to know about hashtags on LinkedIn.
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Instagram
How to Make a Countdown on Instagram: Turn Hype Into Conversions
Building anticipation is a crucial step in any successful marketing campaign, and the Instagram countdown sticker is one of the most effective native tools for achieving it. More than just a visual flourish, the Instagram countdown timer is a powerful mechanism for driving user intent, creating urgency, and generating measurable interest ahead of a product […]
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Metricool
Product Updates – November 2025
Instagram Reels – New metrics and detailed analytics during the first 15 days We have added two new metrics for Reels: average watch time and total watch time. But that is not all. Now you have a detailed analysis of your Reel’s critical first 15 days, and ensure every post becomes a lasting asset on […]
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Instagram
How to Preview Your Instagram Feed for Free
Previewing your Instagram feed allows you to see how your feed will appear, before posting. You can find this feature on Metricool, and the network itself is testing this option. Learn how it works here!
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