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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

- Analytics
- Instagram
How to Track Your Instagram Followers Effectively
Building an engaged and interactive community on Instagram is key to your success on the platform. Whatever your goals, tracking Instagram followers is essential. It helps you understand audience trends, refine your content, and optimize engagement strategies. I’m not going to beat around the bush, Metricool is the best tool for tracking Instagram profile views, […]
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- Social Media
50 Social Media Statistics for Marketers in 2025
The world of social media is an ever-evolving landscape. Keep up to date with the latest numbers and data with these 50 important social media statistics in 2024.
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- Content Marketing
Product Updates – January 2025
A year in metrics – Discover how your year went! It’s super important to know the key moments that marked your success throughout the year. Select your brand and receive an email with the most important insights from your social media in 2024 🚀. Smartlinks – UX/UI improvements and more Smartlinks are the star tool […]
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- Instagram
How the Instagram Algorithm Works in 2025
How does the Instagram algorithm work? Follow this guide to see which signals, aspects, and information the network uses to rank content, and how you can use this data to optimize your own content.
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- Instagram
- Social Media
Instagram Statistics in 2025 Every Marketer Should Know
Instagram, known for its visually appealing platform and focus on user-generated content, has become a valuable tool for brands looking to connect with their audience. With more than 2 billion monthly active users, Instagram provides a vibrant and engaged community for brands and businesses of any scale to leverage. Below, we’ll look at interesting Instagram […]
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- Content Marketing
- Social Media
Employee-Generated Content: A Game-Changer for Brands
What Is Employee-Generated Content? Employee-generated content (EGC) is the perfect way to give your brand the extra push it needs. EGC is any form of content—such as social media posts, blogs, videos, or photos—created by company employees that highlights their workplace, culture, or experiences. Read on to learn why EGC is the game-changer you’ve been […]
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- Facebook Ads
- Instagram
How to Run Automated Facebook and Instagram Ads
Create optimized campaigns across Facebook and Instagram simultaneously with Meta ads or Metricool.
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- Content Marketing
- Social Media
Most Engaging Types of Social Media Content for 2025
Social media management is no easy task today. It’s more than just posting—it’s about connecting with your audience. With so many different forms to choose from, we know creating engaging content can be tricky, especially for brands trying to stand out. This won’t get any easier, with new content forms and platforms emerging… But, the […]
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- Facebook
Facebook Hashtags: A Complete Guide to Boost Engagement
What Are Facebook Hashtags? Although hashtags became popular on Twitter, Facebook introduced them in 2013 to help users discover content and join global conversations. I’ll be honest, I definitely cringed when I first saw someone use hashtags on Facebook, but I was wrong. Over the years, they’ve become a key part of strategic marketing on […]
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- Bluesky
Bluesky Content Ideas for Social Media Managers
We know the story, when you imagined yourself as a social media manager, it was only with your favorite platform in mind, right? Now you’ve started the position, there seems to be a constant stream of new platforms to adapt to, right? We understand, and we’re here to help with content ideas for Bluesky, the […]
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- Instagram
What is Vanish Mode on Instagram?
What is Vanish Mode on Instagram? Vanish mode is an Instagram feature that allows you to send messages that disappear as soon as you close the chat. Since it was introduced in 2020, vanish mode has been popular with all types of Instagram users, especially those who prioritize privacy when using the platform. How Vanish […]
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- Instagram
What Is Instagram Lite and How Is it Different from the Full Version?
Learn what Instagram Lite is and the differences between the light and complete versions of Instagram. If you don’t have much space on your phone, this could be useful.
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