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Kalum

Senior SEO Content Writer at Metricool. Specialist in copywriting, social media strategy, and content management with a passion for studying human behaviour and trends.

Author's posts

TikTok
TikTok Marketing Guide: Strategy, Trends & Tips for 2026
The essential components of a successful TikTok marketing strategy, looking back at TikTok marketing trends and looking forward to the tools and tactics that you need this year.
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LinkedIn
2026 LinkedIn Trends: Content Formats and Trending Topics For Growth
We’ve studied the platform to find 8 current LinkedIn trends that will help you grow this year, as well as trending topics you need to get involved in.
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Content Marketing
LinkedIn
LinkedIn Content Ideas for: 577,180 Posts Analyzed
Although LinkedIn has been around for a long time now, its recent boom can make it feel like a new platform. Once used almost exclusively for job-hunting purposes, it’s now another avenue for spreading your creative wings with engaging content. Our 2025 LinkedIn study showed increases in clicks (28%) and interactions (24%) when compared to […]
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AI Marketing
AI in Social Media: Everything You Need to Know for 2026
AI takes the grind out of social media marketing by helping with captions, competitor insights, and SEO. Here's how to make it your edge in 2026.
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Metricool
Product Updates – December 2025
Instagram – Trial Reels This is a top-tier feature, Metricoolers: we’re launching Trial Reels. This feature lets you show a test Reel to a new audience of people who don’t follow you yet, so you can see how the content performs before publishing it. The goal is to check whether the Reel resonates with your […]
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Instagram
2026 Instagram Marketing Strategy: Business Guide
Any social media strategy is incomplete without Instagram. Learn how to develop your Instagram marketing strategy, whether you're a brand, influencer, or social media manager, in our Instagram Marketing Guide.
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TikTok
How to Monetize Your TikTok Account in 2026
Turning your TikTok account into a source of income doesn’t have to be a dream. We will walk you through how to monetize your TikTok account in 2026.
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News
YouTube
Can You DM on YouTube? Yes (…Soon!)
For years, one of the most persistent questions in the social media world has been: Can you DM on YouTube? If you have spent any amount of time managing a channel or building a community on the platform, you know the frustration. Unlike Instagram, TikTok, or even LinkedIn, YouTube has historically felt like a one-way […]
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TikTok
How to Turn off AI on TikTok: A Guide for Creators
Artificial intelligence on social media has gone from behind-the-scenes assistant to a visible part of the user experience. As we head into 2026, TikTok has expanded its suite of artificial intelligence tools to include everything from AI video filters to automated scriptwriters and “Smart Search” features. While these tools offer efficiency, many users are seeking […]
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Influencer Marketing
Influencer Marketing Trends for 2026
The fight for social media relevance isn’t getting any easier. Every channel is now more crowded than ever, full of people and other “beings”, making it difficult to stand out. The world of social media does not stand still for long. As we move into 2026, the way brands and creators work together is undergoing […]
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Metricool
5 Recurpost Alternatives for Social Media Managers
At some point, every social media manager hits the same wall. Your calendar is full. Posts are scheduled weeks ahead. Evergreen content keeps recycling. And still, something feels off. Maybe it is the lack of visibility. Maybe the analytics feel shallow. Or maybe the tool that once saved time now creates friction. Recurpost works well […]
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Instagram
2026 Instagram Marketing Tips and Tricks: Maximize Resources, Boost Engagement
These Instagram tips will help you maximize resources from the app and manage all your accounts in the best possible way.
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