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Sara Martín

Sara Martín, Growth Manager at Metricool, specialist in digital marketing and social media.

Author's posts

Content Marketing
Ultimate Guide to Content Marketing in 2026
Tips, content, channels and everything you need to know to create your own content marketing strategy.
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Pinterest
How to Use Pinterest: A Complete Tutorial
Pinterest isn’t just for DIY enthusiasts or fashion inspo. It's a valuable tool for anyone wanting to expand their digital footprint. Learn how to use Pinterest in 2025 with our comprehensive guide.
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Social Media
Social Listening Tools, Tips, and Trends for 2026
Wondering what customers really think about your brand? Social listening helps you uncover unfiltered opinions, so you can improve products and services while building stronger connections.
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Content Marketing
Metricool
The Best Digital Marketing Tools 2026
Digital marketing is easier when you have the right tools. We’ve rounded up the best digital marketing tools to help with social media, SEO, email marketing, and more.
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Online advertising
Google Ads Management Guide: How to Create & Run Successful Campaigns
Google Ads offers a range of formats and targeting options to help you reach your audience across search, shopping, and video. This guide explains how to set up campaigns in 2026 and how Metricool can simplify managing and tracking your ads.
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Analytics
Instagram
Instagram Stories Metrics to Measure in 2026
Since their introduction in 2016, Instagram Stories have been a vital tool for creators. They’ve transformed the way brands communicate, offering a space for sharing spontaneous, immersive content. But how can you be sure your Stories are making an impact? What are the key metrics to analyze? And how can they drive your growth? In […]
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Instagram
How to Disconnect Facebook from Instagram in 2026: 3 Ways
Disconnecting your Facebook and Instagram is easier than you think. Here’s how to do it from the Instagram app, Facebook, or web.
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Online advertising
Pinterest
How to Advertise on Pinterest: 2026 Guide
This comprehensive guide walks you through how to advertise on Pinterest starting with campaign objectives and formats to building out your campaign. This guide will prepare you to optimize your marketing strategy and win visibility on the network.
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Instagram
Metricool
How to Schedule Instagram Content: 2 Pro Methods
With Metricool you can plan and schedule your Instagram content automatically. Save time thanks to Metricool! Discover how to schedule content to Instagram.
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Content Marketing
Social Media
How to Plan and Launch a Black Friday Campaign: Tips for Brands and Businesses
Black Friday is no longer just a shopping day. For businesses, it’s a chance to boost sales, reach new customers, and strengthen brand visibility. Originally the day after Thanksgiving in the U.S., it now signals the start of the holiday shopping season worldwide. Shoppers anticipate big discounts, and brands of all sizes participate to get […]
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Pinterest
Pinterest Boards: What are They and How to Grow Your Brand Online with Them
Pinterest boards are the backbone of how content is saved, sorted, and shared on the platform. Learn how to use them to stay organized and grow your brand.
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LinkedIn
The LinkedIn Algorithm in 2025
As with all social networks, LinkedIn has its own algorithm. These algorithms are responsible for managing how your publications appear to users, so for solo social media managers, agencies, creators, and entrepreneurs, understanding how LinkedIn’s algorithm operates is crucial for effective outreach and content strategy. The algorithm is ever changing so it is important to […]
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