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Sara Martín

Sara Martín, Growth Manager at Metricool, specialist in digital marketing and social media.

Author's posts

- Content Marketing
Ultimate Guide to Content Marketing in 2025
Tips, content, channels and everything you need to know to create your own content marketing strategy.
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- Pinterest
Pinterest User Guide 2025
Do you know what is Pinterest? Learn all about this social media and how to use it. Get the most of it! Here you have a Pinterest tutorial where you will learn all about this social network...
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- Online advertising
- Pinterest
How to Advertise on Pinterest: 2025 Guide
This comprehensive guide walks you through how to advertise on Pinterest starting with campaign objectives and formats to building out your campaign. This guide will prepare you to optimize your marketing strategy and win visibility on the network.
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- Instagram
Instagram Shopping Guide 2025: How to Shop on Instagram
Instagram shopping is an Instagram tool that allows brands or stores to tag products in posts. Learn how to use this feature to boost your business sales and grow your community.
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- LinkedIn
The LinkedIn Algorithm 2025
As with other social networks, LinkedIn also has its own algorithm. These algorithms are responsible for managing how your publications appear to users. The algorithm is ever changing so it is important to stay up to date. Here we will explain the LinkedIn algorithm in 2025. So if you want more visibility and reach, you […]
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- Social Media
- Twitter
X (Twitter) Marketing Guide 2025
Twitter is a global social network and it will help you to unleash the potential of your brand or business. You will find in this article a comprehensive guide about how to carry out your Twitter marketing strategy and achieve the goals you have set on this platform.
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- Online advertising
How to Create Google Ads Campaigns in 2025
Google Ads helps businesses and brands improve their online visibility and awareness. Create Google Ads campaigns in two ways, with Google's native ad builder and with Metricool, an all-in-one social media management and ads platform.
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- Instagram
Best Instagram Post Sizes Guide 2025
Instagram is the quintessential social network for photo sharing. The quality of the images is crucial so it’s vital to choose the right image size but...what is the right image size? Let’s review the optimal sizes for use on Instagram, ready?
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- Instagram
How to Increase Engagement on Instagram
Building meaningful connections with your audience is key to success on Instagram, and engagement—through likes, comments, shares, and other interactions—is at the core of this relationship. Knowing how to increase engagement on Instagram is essential for brands looking to grow. The more engaged your followers are, the more likely they are to trust your brand, […]
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- TikTok
How to Optimize Your TikTok Profile
How can you optimize your TikTok profile? Find six ways to improve your profile visits, engagement, and recognition. These actionable recommendations can help leverage your SEO rankings, brand awareness, and website traffic.
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- Metricool
Master List of Metricool’s Features
Don't know what Metricool has to offer? Overview all Metricool's features here, a social media management platform for social media managers.
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- Content Marketing
- Social Media
How to Create and Execute a Black Friday Campaign
Black Friday is more than just a shopping day—it’s an opportunity for businesses to boost their sales, attract new customers, and increase brand visibility. Occurring the day after Thanksgiving in the U.S., this event marks the start of the holiday shopping season and has grown into a global phenomenon. With consumers eagerly anticipating massive discounts, […]
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