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Sara Martín

Sara Martín, Growth Manager at Metricool, specialist in digital marketing and social media.

Author's posts

- Online advertising
Google Ads Management Guide: How to Create & Run Successful Campaigns
Google Ads offers a range of formats and targeting options to help you reach your audience across search, shopping, and video. This guide explains how to set up campaigns in 2025 and how Metricool can simplify managing and tracking your ads.
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- LinkedIn
The LinkedIn Algorithm in 2025
As with all social networks, LinkedIn has its own algorithm. These algorithms are responsible for managing how your publications appear to users, so for solo social media managers, agencies, creators, and entrepreneurs, understanding how LinkedIn’s algorithm operates is crucial for effective outreach and content strategy. The algorithm is ever changing so it is important to […]
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- Metricool
How to Schedule Social Media Content: A Step-by-Step Guide
Scheduling and auto-publishing social media content is a reality with Metricool. Connect to over 9 social media channels to work smarter, not harder, with centralized social media scheduling.
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- Pinterest
Pinterest Boards: What are They and How to Grow Your Brand Online with Them
Pinterest boards are the backbone of how content is saved, sorted, and shared on the platform. Learn how to use them to stay organized and grow your brand.
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- Facebook
When is the Best Time to Post on Facebook in 2025?
You’ve created great content, but are you posting it when your audience is most active? Learn how to schedule smarter with the best times to post on Facebook.
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- Online advertising
What is CTR? Click-Through Rate in Marketing
Click-through rate (CTR) is a widely discussed metric in marketing used to gauge a brand's success. Discover what CTR is, click-through-rate formula, and ways to improve it.
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- Metricool
How to Use Metricool: Full Guide to Managing Your Social Media Strategy [Tutorial]
Learn how to use Metricool to plan, schedule, and measure your digital strategy in one place. This guide covers everything from content planning to analytics, ads, and reporting.
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- Metricool
What Is Metricool? Your All-in-One Social Media Management Platform
Tired of switching between tools? Metricool lets you schedule posts, track performance, and manage ads from one dashboard. Discover what Metricool is and how to use it with this guide.
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- Instagram
How to Create a Great Instagram Bio
Your Instagram Bio is one of the most important factors on this social network. It doesn’t really matter what your account is for, whatever your do, your bio will be the first thing that your potential followers are going to see.
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- Instagram
How to Post Multiple Links on Instagram
Do you want to add multiple links in your Instagram bio? Here you will discover Metricool's SmartLinks feature to add multiple URLs and analyze the click they receive.
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- Analytics
- Instagram
Instagram Stories Metrics to Measure in 2025
Since their introduction in 2016, Instagram Stories have been a vital tool for creators. They’ve transformed the way brands communicate, offering a space for sharing spontaneous, immersive content. But how can you be sure your Stories are making an impact? What are the key metrics to analyze? And how can they drive your growth? In […]
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- Instagram
Best Instagram Post Sizes Guide 2025
Instagram is the quintessential social network for photo sharing. The quality of the images is crucial so it’s vital to choose the right image size but...what is the right image size? Let’s review the optimal sizes for use on Instagram, ready?
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