Breakthrough Bonus: Meta Offers $5,000 Incentive to TikTok Creators
As the TikTok saga continues in the U.S., Meta is seizing the opportunity to attract TikTok creators to its platforms, Instagram and Facebook. With its new Breakthrough Bonus program, Meta offers incentives for content creators to switch sides. Is this an opportunity you’d consider? Keep reading for all the details.
What’s in Meta’s Offer?
The Breakthrough Bonus program brings some exciting perks:
- Up to $5,000 in bonuses during the first 90 days for new creators posting original content on Instagram and Facebook. Meta calculates the bonus based on your social presence.
- Access to Meta’s Content Monetization program, allowing creators to earn through reels, longer videos, photos, and text posts.
- Free one-year Meta Verified subscriptions for select participants, boosting your online presence.
- New profile features that showcase your follower counts from other platforms, like TikTok, YouTube, and Instagram.
Eligibility and Requirements
Meta’s Breakthrough Bonus program is aimed at creators with a solid following on platforms like TikTok. Your eligibility and potential payout depend on how strong your social media presence is. To qualify for the bonuses, here’s what you need to do:
- Post at least 20 reels on Facebook and 10 reels on Instagram each month.
- Make sure your content is original and exclusive to these platforms (no sharing from other apps!).
How to Apply to the Breakthrough Bonus Program
First, make sure you’re using a mobile device, as the program is exclusively mobile-only. Also, ensure that both the Facebook and Instagram apps are installed on your phone.
For iOS Users
Use these links to apply:
For Android Users
Use this link to apply:
Meta’s Strategic Timing
With the uncertainty around TikTok going on in the US, it’s no surprise that Meta is rolling out its Breakthrough Bonus program right now. Many creators who have relied on TikTok for income may find Meta’s offer tempting, especially with the incentives on the table.
To sweeten the deal, Meta is also highlighting its history of supporting creators. Over the past year, Facebook has paid creators more than $2 billion for various content formats, including reels and longer videos. It’s clear Meta wants to show creators that it’s serious about supporting their growth and success.
Have you heard of Facebook Stars, another unique monetization opportunity for creators? Find out more in our article:
Looking Ahead
Beyond the Breakthrough Bonus, Meta is planning to roll out exclusive content deals for select TikTok creators, helping them grow their communities on Instagram and Facebook. This move is closely related to Meta’s recent updates to Instagram, which now features tools and options that mirror TikTok’s popular features, making it even more tempting.
If you’re a TikTok creator weighing your options, Meta’s offer could be worth considering. Whether you make the jump or hold out for news on TikTok’s future, one thing is certain: Meta is in it for the long haul and aiming to lead the social media creator economy.
Stay tuned – you might be just one step away from thriving on Instagram and Facebook! And if you ever decide to switch things up, here’s how Metricool can make your life on Instagram easier:
