How to Run Facebook Ads Campaigns with Metricool
Creating Facebook Ads campaigns is an effective way to market your brand across Facebook and Instagram placements. While Meta Ads Manager is a comprehensive platform to build and manage campaigns, for those just getting started with Meta ads, it can be overwhelming. If you want to learn how to run Facebook ad campaigns using an intuitive platform with an easy-to-use interface, let me introduce you to Metricool.
Automate campaigns and monthly reports, schedule social media content across multiple networks at once, boost posts directly from the platform, and analyze your social media posts and ads in one place.
In this article, we will explain how to create and run Facebook ad campaigns directly from Metricool as well as tips and tricks to optimize and maximize your campaign results.
Are Facebook Ads Worth It?
Advertising campaigns may be put on the back burner when selecting which channels to position your brand. Investing money in actions where you can’t fully predict the outcome can feel stressful. If you are new to online advertising and factor in the increasing competition online, it’s an intimidating world.
However, paid advertising has many benefits, as long as you feel confident with your strategy and prepared with your assets. With the right tools, you can create Facebook ad campaigns that boost your brand’s visibility, drive traffic to your website or landing page, increase lead generation and conversions, and improve your SEO.
With Meta centralizing Facebook and Instagram advertising, there are more possibilities now than ever to maximize your campaigns while simplifying your efforts. So are they worth it? In my opinion, yes.
However, for a campaign to be successful, it needs a winning strategy to support it. Without this, you can’t measure your goals, analyze which areas you can grow, and continue creating campaigns that convert. If you haven’t created your Facebook marketing strategy yet, here is a guide to build it from the ground up:
Facebook Ads Tutorial with Metricool: How to Run Campaigns in 8 Steps
So you want to create Facebook ad campaigns as well as manage your other social media channels in one place. Is this even possible? With Metricool, yes. This is a tool that allows you to tackle all your daily social media tasks without needing to leave the platform.
To run Facebook ad campaigns with Metricool, you need to create a Metricool account. Create your free account and start running advertising campaigns across Facebook, Instagram, and Google Ads.
After signing up, connect your Facebook Ads account to Metricool to pull in your campaign analytics and create your campaigns.
When it comes to running campaigns through Metricool, our interface is beginner-friendly while still having the comprehensive data and functions to run fruitful campaigns. Here’s how to run Facebook ad campaigns with Metricool:
Campaign configuration
After logging into your Metricool dashboard and navigating to the “Ads” section, click on “Create Campaign” to get started. This first step will be your basic campaign setup, which will look like this:
For this tutorial, we will create a fake campaign for a local bookstore in Portland, Oregon.
Here you will add the following details:
- Campaign name
- Target URL
- Campaign objective
- Ad locations
For this example, we will create a Sales campaign, with the event conversion metric measuring purchases, to run across both Facebook and Instagram feed and Stories placements.
⚠️For engagement, sales, and leads campaigns, you will select a Facebook pixel and event conversion metric to measure.
Segmentation
Click on “Continue” and here you will select how you want to segment your target audience. Select demographic details including gender, age, and language.
At the bottom of the screen, you will see an estimate of how many users your campaign will reach.
Location
Where does your target audience live? Search by city or country to define your target audience based on how the campaign is oriented. This allows you to narrow campaigns to local and global audiences.
For this example, we will target audiences in Portland and outlying areas.
Audience
Define your target audience with keywords to further describe who you are targeting including their interests and behaviors. As this is a campaign for a bookstore, we can include keywords related to books, reading, literature, etc.
Keywords
If you are running a Google Ads campaign, you can submit up to 30 keywords for Google’s algorithm to register. However, for Facebook and Instagram ads, this section does not apply.
For Facebook and Instagram ads, we recommend adding as many related keywords in the “Audience and interests” section.
Design
This is where the creatives will come into play! Here you will include the following details:
- Ad name
- Business name
- Website URL
- Description
- Multimedia
If you are running multiple ads for this campaign, at the top you will see an option to add another ad by clicking on the “+” button.
Add the multimedia content for your ad from your device, Google Drive, a URL, or pull from Metricool’s stock images. On the right side, click on “Generate preview” to see what your ad will look like across all placements.
Need to edit your image or video? Click on the three dots in the top right of the multimedia content, and use our image or video editor to fix the aspect ratio, and scale, or add stickers, text, or filters if needed.
Budget
After you have added your campaign designs, you will select your budget, either lifetime or daily in USD. The next section will select your “Bid Cap”, which you can toggle between automatic or manual.
How long will your campaign run? Select between one day or one week, or enter a custom duration. By selecting one day or one week, the campaign will start immediately. However, if you select a custom date range, you can have this campaign start and end whenever you want.
Lastly, you will enter the name of the payer and beneficiary.
Summary
The final step of your campaign will be reviewing all the details and ensuring everything is correct. If you need to edit anything, simply click on the pen and paper icon to be directed to that section.
Once your campaign looks good, click “Create campaign” and confirm that you want to run these ads.
Tips to Optimize Facebook Ad Campaigns
Now that you know how to run Facebook Ad campaigns via Metricool, let’s discuss what optimizing a campaign may include. While this may differ per business and campaign, overall you can use these tips to enhance your campaign to maximize your efforts.
Conduct keyword research for your campaign
Before running a campaign, it’s important to understand what keywords will target your audience. While you can search for keywords inside Metricool’s campaign configuration, viewing the search volume, trend, and competition for these keywords is crucial to selecting the right words.
For this, I recommend using a keyword research tool such as Keyword.io, Semrush, Answer the Public, or Google Trends. These tools allow you to search keywords and view related keywords’ search volume, trends, and competition, analytics that are invaluable to understanding what your audience is looking for. By using these keywords in your campaigns, the network’s algorithms can detect these and position your content in front of interested users.
If I search “bookstore” in Keyword.io, it populates related keywords including the monthly search volume, trend over 12 months, average CPC, and competition rank out of 100.
The keyword “bookstore near me” has an extremely high search volume, positive trend, and low competition, signaling this is a perfect keyword to include in the campaign.
Adjust your offer based on the campaign type
Depending on your campaign objective, ensure your offer coincides with this. If you are running a sales campaign, consider offering a discount or trial to encourage users to complete a purchase. If you are creating a traffic campaign, consider creating a specific landing page to better measure this funnel.
When it comes to engagement campaigns, focusing on the assets will be crucial. As you want to boost interactions, consider creating a video campaign that will increase audience retention and encourage them to visit your other social media pages.
In Metricool, after selecting your campaign objective, you can choose an event conversion metric to measure your success. This will be important depending on your overall campaign goals.
Analyze previous campaign metrics
If you have run Facebook and Instagram ad campaigns before, analyzing the evolution of your campaigns will help you learn how to grow and improve. In Metricool, you can view your Facebook ads performance inside the Analytics section of your dashboard.
You can even view a list of your top campaigns, with performance metrics for each campaign. These metrics include overall impressions, reach, clicks, conversions, CPM, CPC, CTR, and money spent.
This data is invaluable to driving your next successful campaign and will help you make more informed decisions. With Metricool we do the heavy lifting so you can draw the key conclusions for enhancing your social media and advertising tactics. The best part is you can create your FREE Metricool account and start enjoying all of these features without any cost.
If you want to learn how to manage your entire Facebook account without leaving the Metricool platform, watch this tutorial which explains how to schedule content, manage messages and comments, view analytics, and create campaigns:
