Instagram Blend: The New Shared DM Feed for Reels
Instagram has just launched a brand-new feature for your DMs: Blend!
After some time in testing, Instagram is officially rolling out Blend—a new way to connect with your friends through Reels.
With Blend, you can create a shared feed directly in your DMs and enjoy Reels together with a friend (in a 1:1 chat) or a group of friends (in a group chat).
Here’s everything we know so far:
So, what exactly is Blend?
Blend is Instagram’s latest way to make connections more personal. You simply go to your DMs and invite someone to start a Blend with you.
Once you’re connected, Instagram Blend curates a personalized feed of Reels based on both of your likes, interests, and viewing habits. Your shared feed refreshes daily, so there’s always something new to discover together.
By the way, Instagram recently introduced five more exciting features for DMs—have you seen them yet? Check out all the details in our article:
Why is Blend exciting?
The first reactions are mixed—not everyone immediately sees why this feature could be exciting, especially if you’re starting a shared feed with a friend whose interests are very different from yours.
On the plus side: you can easily share and chat about new Reels with your favorite people, laugh together, or find fresh inspiration—as long as your interests aren’t completely different.
But what’s the difference? We’ve already been sharing Reels in DMs…
Instead of sending Reels back and forth—which has become one of the most common interactions on Instagram—Blend shows you all the Reels that would normally be recommended to you and your friend individually, combined into a shared stream.
The Blend feed constantly adapts to your shared interests, based on the Reels you continue to share in your chat.
How do you use Blend?
Once the feature is available for you, there are different ways you can use Instagram Blend—depending on how you use Instagram:
- Private: Share Reels with your friends around your favorite hobbies like gaming, travel, or DIY ideas.
- Social Media Manager: Share best practices, trends, and creative post ideas for upcoming campaigns with your team.
- Influencer: Build a close-knit community by sharing Reels about trending topics and special promotions with your fans.
- Business: Curate Reels featuring brand content, competitor analysis, or inspiring storytelling formats.
💡 Important: Everyone has to accept the invitation and opt in for your shared feed to start.
When will Blend be available for you?
Instagram is rolling out the feature gradually worldwide. If you don’t see Blend yet, no worries—it should be available for you very soon!
