Instagram Blend: The New Shared DM Feed for Reels
Instagram has just launched a brand-new feature for your DMs: Blend!
After some time in testing, Instagram is officially rolling out Blend — a new way to connect with your friends through Reels.
With Blend, you can create a shared feed directly in your DMs and enjoy Reels together with a friend (in a 1:1 chat) or a group of friends (in a group chat).
Here’s everything we know so far:
So, What Exactly is Blend?
Blend is Instagram’s latest way to make connections more personal. You simply go to your DMs and invite someone to start a Blend with you.
Once you’re connected, Instagram Blend curates a personalized feed of Reels based on both of your likes, interests, and viewing habits. Your shared feed refreshes daily, so there’s always something new to discover together.
By the way, Instagram recently introduced five more exciting features for DMs — have you seen them yet? Check out all the details in our article:
How to Start a Blend on Instagram
Now comes the fun part — how to start an Instagram Blend? To start using this feature with someone else (or in a group), just follow these steps:
- Open Instagram and go to your direct messages (DMs).
- Open the chat with the person you want to create a Blend with, or start a group chat.
- Tap the Blend icon (you’ll see two faces merged together) at the top of the chat.
- Wait for the other person to accept the invitation.
- Done! You’ve just created an Instagram Blend. Now you can enjoy a shared Reels feed with your friends.
Plus, whenever either of you reacts to or comments on a Reel in the Blend, you’ll both get a notification — perfect for keeping the conversation going without leaving the chat.
Why is Blend Exciting?
The first reactions are mixed — not everyone immediately sees why this feature could be exciting, especially if you’re starting a shared feed with a friend whose interests are very different from yours.
On the plus side: you can easily share and chat about new Reels with your favorite people, laugh together, or find fresh inspiration — as long as your interests aren’t completely different.
But What’s the Difference? We’ve Already Been Sharing Reels in DMs…
Instead of sending Reels back and forth, which has become one of the most common interactions on Instagram, Blend shows you all the Reels that would normally be recommended to you and your friend individually, combined into a shared stream.
The Blend feed constantly adapts to your shared interests, based on the Reels you continue to share in your chat.
How To Make the Most of Instagram Blend
Once the feature is available to you, there are different ways to use Instagram Blend — depending on how you use the platform:
- Private: Share Reels with your friends around your favorite hobbies like gaming, travel, or DIY ideas.
- Social Media Manager: Share best practices, trends, and creative post ideas for upcoming campaigns with your team.
- Influencer: Build a close-knit community by sharing Reels about trending topics and special promotions with your fans.
- Business: Curate Reels featuring brand content, competitor analysis, or inspiring storytelling formats.
💡 Important: Everyone has to accept the invitation and opt in for your shared feed to start.
When Will Instagram Blend Be Available to You?
Instagram is gradually rolling out the feature worldwide. If you don’t see Blend yet, don’t worry — it should be available to you very soon!
