Instagram Plus 2026: Features, Price & What We Know 

Meta is testing Instagram Plus, a new premium subscription with exclusive features like viewing Stories anonymously, extending their duration, and boosting posts. Here’s what it includes, how much it costs, and what it means for creators, brands, and everyday users.

What is Instagram Plus?

Instagram Plus is a premium subscription that unlocks exclusive tools for Instagram users. Meta has confirmed that the test is already underway in select countries, as its official Help page suggests.

It’s worth distinguishing it from Meta Verified, which is geared toward creators and businesses that want account verification, impersonation protection, and dedicated support. Instagram Plus is different. It’s aimed at everyday users who want more control and better features in their day-to-day use of the app.

Instagram Plus Features

The features revealed so far revolve mainly around Stories:

• Create unlimited audience lists beyond Close Friends
• View a Story without the creator knowing you’ve seen it
• See how many times your Story has been rewatched
• Search for specific users within the viewers list
• Extend a Story beyond the 24-hour limit
• Send animated Superlikes to other Stories
• Highlight one Story per week so it appears first

Costs & Availability

Meta hasn’t published an official list of countries where the test is running, but TechCrunch reports testing activity in Mexico, Japan, and the Philippines. Based on screenshots shared by users, prices are MX$39/month in Mexico, ¥319/month in Japan, and PHP 65/month in the Philippines.

Converted, that’s roughly between $1-2 – pretty accessible compared to most subscriptions. That said, it’s still a test, so both pricing and features could change before a wider rollout.

Instagram And Paid Subscriptions

Meta has been building a revenue model beyond advertising for a while now. Meta Verified launched in 2023, and in the EU, an ad-free subscription option is available due to regulatory pressure.

Instagram Plus is the next piece of that puzzle, a premium tier designed to unlock highly requested features like anonymous Story viewing and searching your viewers list.

Here’s a quick breakdown of how the plans compare:

Instagram is clearly moving toward a freemium model. Free as always, but with paid options for users who want access to premium features.

Would you pay for Instagram Plus? Drop your thoughts in the comments; we’re curious to read them.