Loomly Alternatives for Social Media Management in 2025

If you’ve been relying on Loomly to manage your social media, the recent steep price increase has left many users looking for other options. This sudden hike has pushed freelancers, small teams, and agencies to reconsider their tools and explore Loomly alternatives that offer similar features without breaking the bank. 

In this guide, we’ll walk through the top Loomly alternatives for 2025, breaking down what each tool offers, their pricing, and who they’re best for. If you want a platform that matches Loomly’s capabilities but at a more flexible price point, Metricool stands out as a strong contender worth exploring.

What is Loomly?

Loomly is a social media management platform built to help teams plan, create, and publish content easily. Its clean interface and built-in post previews make it popular among content creators and marketing teams who want visual clarity and collaboration. Loomly supports multiple social channels and offers tools that guide users through the content creation process.

Loomly Features 

• Schedule and publish posts across Instagram, Facebook, LinkedIn, X (Twitter), TikTok, Pinterest, Snapchat, and Google Business Profile
• Collaboration tools that include workflow management, post approvals, and team roles
• Post previews that show how content will appear on each platform, along with optimization tips to improve engagement
• Analytics for tracking post performance and audience insights
• Ad management features for creating and boosting sponsored posts
• Unified inbox to manage messages and respond to comments from multiple channels

Loomly Price

Loomly’s pricing structure shows a significant jump between the Starter and Beyond plans. This gap can make it challenging for small businesses or solo users to afford the more advanced features. The Free plan is very limited, especially for users who need to post regularly.

Loomly Alternatives 

Loomly can be a solid tool for planning, creating, and collaborating on social media content. But depending on your workflow, budget, or the platforms you manage, you might be exploring other options and there are plenty of alternatives to consider. 

Below, we’ve rounded up some of the best Loomly alternatives to help you find the right fit for your needs.

Metricool

Metricool offers a full suite of features for social media, content planning, analytics, and reporting. It’s widely used by brands, creators, freelancers, and agencies that need a clear overview of their digital strategy without jumping between tools. Whether you’re scheduling posts, tracking performance, or building reports for clients, Metricool gives you everything in one place.

Metricool Features

• Multi-Platform Scheduling: Plan and publish content across Instagram, Facebook, LinkedIn, X, Threads, TikTok, Pinterest, YouTube, Bluesky, Google Business Profile, and more.
• AI Content Generator: Quickly create captions, post ideas, and image alt-text with built-in AI tools.
• Bulk Scheduling & Autolists: Upload posts via CSV and set content to repeat on a custom schedule.
• Best Time to Post: Platform-specific posting suggestions based on audience activity.
• Analytics Dashboard: Track engagement, follower growth, web traffic, ad performance, hashtags, and competitors.
• Custom Reports: Build branded PDF or PPT reports and automate delivery.
• SmartLinks: Create link-in-bio pages with buttons, CTAs, and trackable links.
• Unified Inbox: Manage comments and messages from Instagram, Facebook, LinkedIn, and X in one tab.
• Integrations: Connect with Canva, Adobe Express, Zapier, Google Drive, Looker Studio, and more.
• Mobile App: Schedule posts, reply to messages, and view metrics from your phone or tablet.

Metricool Pricing

Metricool offers flexible plans to suit different needs, whether you’re just starting or managing dozens of clients:

You can upgrade or downgrade at any time, and there are no steep pricing cliffs between plans.

Metricool vs. Loomly 

While Loomly is a solid choice for content scheduling and collaboration, Metricool offers a broader set of tools for long-term social media management, reporting, and automation.

Price and Features: Metricool includes advanced features like competitor analysis, client-ready reports, and SmartLinks in its lower-tier plans. With Loomly, many of these features like advanced analytics and bulk posting are only available in higher-priced tiers.

Analytics and Reporting: Metricool gives you custom report templates, export formats like PDF and PowerPoint, and full access to historical data. Loomly’s reporting tools are more limited unless you’re on the Beyond or Enterprise plans.

AI Content Tools: Metricool’s AI assistant covers caption writing, alt text suggestions, and content planning support. Loomly only offers AI for caption generation.

Platform Support: Both platforms support the main social networks. Metricool adds extra value by including Threads, Google Business Profile, and website analytics, which is helpful for brands that want everything in one place.

Scalability: Loomly charges based on user and account limits, so it can get expensive as your team grows. Metricool uses brand-based pricing, which makes it easier to scale without a major jump in cost.

If you want a tool that covers content planning, analytics, and reporting without multiple upgrades or extra add-ons, Metricool is one of the strongest Loomly alternatives available today.

Hootsuite

Best for: Agencies, larger brands, and enterprise teams

Hootsuite has been a go-to platform for social media management for over a decade. It’s designed for large teams juggling multiple clients, channels, and approval processes. While it’s one of the most powerful tools out there, it’s also more tailored to enterprise-level needs rather than small businesses or solo users.

Hootsuite Features

• Supports nearly all major platforms
• AI-powered content generation
• Post approvals, assignments, and internal team notes
• Custom reporting dashboards
• Automated responses and sentiment tracking
• Integrations with Canva, Adobe, and stock libraries

Pricing: Starts at $99/user per month (billed annually)

Drawbacks:

• Higher Cost: Even the base plan is more expensive than many competitors, and pricing can jump significantly as you scale.
• Steep Learning Curve: Because of the platform’s depth, it can take time for new users to get comfortable.
• Limited Features in Basic Plans: Many advanced features are locked behind the more expensive tiers, which may not be ideal for lean teams.

Loomly vs. Hootsuite

Loomly is easier to get started with and has a more intuitive interface, especially for smaller teams or solo users. But Hootsuite wins when it comes to complex collaboration, automated workflows, and reporting customization.

That said, Loomly’s recent pricing changes have made it harder for growing teams to justify the switch. This has pushed some users toward alternatives that offer a better balance of functionality and cost for mid-sized teams. Hootsuite still holds strong for enterprise users who need everything in one place and have the budget to match.

Later

Best for: Visual content planning and Instagram scheduling for creators and small brands

Later’s social media management tool is built with visual content in mind, making it a favorite among creators, influencers, and brands that focus on platforms like Instagram, TikTok, and Pinterest. Its user-friendly interface and drag-and-drop calendar make it easy to plan, organize, and publish content in a more visual way. For teams or individuals with a strong visual brand, Later simplifies the content creation process from planning to posting.

Later Features

• Visual content calendar with drag-and-drop scheduling
• Media library and content tagging
• Instagram-first tools including story scheduling
• Custom link-in-bio pages
• Basic team collaboration features

Pricing: Starts at $16.67 per month (billed annually)

Downsides:

• Limited Analytics: The reporting features are fairly light compared to platforms. If you need in-depth data or custom reports, Later may not be the right fit.
• Team Features are Basic: While Later supports multiple users, it doesn’t offer robust collaboration workflows like post approvals, internal notes, or role-based permissions.

Loomly vs. Later

Later is easier to get started with and centers on a visual calendar, making it a good fit for smaller teams and individual creators focused on scheduling and content planning. Unlike Loomly, which offers more built-in collaboration features and content approval workflows, Later keeps things simple and intuitive without overwhelming users. Loomly has stronger support for team workflows but comes with a slightly steeper learning curve and higher pricing. For those who want straightforward scheduling across multiple platforms with helpful AI tools, Later offers a clear, user-friendly option.

Sprout Social

Best for: Brands, agencies, or enterprises needing deep reporting and client management

Sprout Social is built for larger teams that require more than just scheduling. It’s designed for businesses focused on data, brand monitoring, and managing client relationships across multiple platforms. With features like a unified inbox, CRM tools, and in-depth reporting, Sprout helps teams handle both content and conversations in one place.

Sprout Social Features

• Unified inbox for all social channels and reviews
• Advanced scheduling and asset management
• Competitor tracking and sentiment analysis
• CRM features and social listening tools
• Reports with brand performance tracking

Pricing: Starts at $199/seat per month (billed annually)

Downsides:

• High Cost: Pricing starts high and scales quickly with team size or added features. Not ideal for smaller businesses.
• Too Advanced for Some Users: Solo marketers or small teams may find the tool too complex for what they need.

Loomly vs. Sprout Social

Sprout Social goes deeper with reporting, social listening, and client management features. It’s a better match for teams needing detailed insights and tight control over brand communication. Loomly focuses on content planning and team collaboration with a simpler, more approachable interface and pricing that suits smaller teams or those with less complex workflows.

For agencies or larger brands managing multiple clients and needing full visibility into performance and customer care, Sprout Social offers powerful tools. For smaller teams that want an easy-to-use platform focused on content planning and collaboration, Loomly remains a straightforward and cost-effective option.

Agorapulse

Best for: Inbox management and post approvals workflows

Agorapulse focuses on helping teams manage conversations, keep workflows organized, and stay on top of their publishing calendar. It’s built with structure in mind, offering features that support team collaboration, post approvals, and message tracking. For brands that prioritize staying responsive and organized, Agorapulse delivers a well-rounded toolkit.

Agorapulse Features

• Bulk scheduling and content queues
• Built-in approval workflows and collision detection
• Unified social inbox with filters and automated inbox assistant
• Social listening and ad comment monitoring
• Reporting with ROI tracking and white-label options
• Canva integration and team performance reports

Pricing: Starts at $79/user per month (billed annually)

Cons:

• Some Tools are Locked: Features like advanced listening or ROI reporting aren’t available on all plans and require an upgrade.
• Interface Learning Curve: Some users may need time to get used to the dashboard layout and menu structure.

Loomly vs. Agorapulse

Agorapulse stands out with its unified inbox, approval workflows, and structured publishing tools. If your priority is managing conversations, reviewing posts before publishing, or building custom reports, it’s a stronger option than Loomly.

Loomly, on the other hand, focuses more on content creation and ease of use. It offers post previews, idea suggestions, and a simpler setup process. It’s a better fit for smaller teams or brands that don’t need heavy inbox features or detailed approval chains.

Zoho Social

Best for: Small teams and startups already using Zoho’s business suite

Zoho Social helps teams manage social media marketing with tools designed for smooth collaboration and in-depth insights. It supports content approvals, team discussions, and inbox management while offering features that suit brands growing their social presence. Its integration with Zoho CRM and lead management adds value for businesses focused on connecting social efforts with sales.

Zoho Social Features

• Content approvals and workflow for team collaboration
• Unified inbox with message management and moderation
• Bulk scheduling and SmartQ for optimal post timing
• Reporting dashboard with customizable reports and exports
• Integrations with Zoho CRM and Zoho Desk for lead and customer management
• Collaboration tools including audio/video chat and content discussion

Pricing: Free plan available, paid plans start at $15 per month (billed annually)

Limitations:

• Fewer Third-Party Integrations: Most integrations are within the Zoho ecosystem, so it may not work well if your team uses tools like Slack, Notion, or Trello.
• Basic Analytics: While it covers the essentials, Zoho Social’s reporting tools don’t go as deep as platforms like Metricool or Sprout Social.

Loomly vs. Zoho Social

Zoho Social wins on affordability and is a smart choice if you’re already using Zoho tools. It simplifies how social fits into your wider business operations.

Loomly, by comparison, is more polished when it comes to content creation, post previews, and user experience. If you want more hands-on support for crafting posts or working with visuals, Loomly is the stronger pick. But for cost-conscious businesses that want everything under one roof, Zoho Social delivers.

Verdict: Best Loomly Alternative in 2025

When looking for alternatives to Loomly in 2025, several tools stand out depending on your priorities. If you want a platform that balances ease of use with strong analytics and multi-platform support, Metricool is a solid choice. It offers robust scheduling, detailed reports, AI content generation, and a unified inbox, all at a competitive price. This makes it a great fit for freelancers, agencies, and brands managing multiple accounts.

Other options like Hootsuite and Sprout Social provide advanced features suited for larger teams and enterprises but come with higher costs and steeper learning curves. Later is better if your focus is primarily on visual content and Instagram planning, while Agorapulse shines in inbox management and post approval workflows. Zoho Social works well if you’re already invested in the Zoho ecosystem and need affordable team collaboration tools.

Overall, Metricool offers a strong combination of functionality, flexibility, and affordability that makes it a top contender for those looking for a Loomly alternative in 2025. It covers the essentials without overwhelming complexity, making it a great choice no matter if you’re a solo content creator, social media manager, small business, or large team.

Gretchen Oestreicher , 15 July 2025