Metricool, the tool you were looking for

The expert social media copilot, yours from $0 a month

Analyze in-depth, plan without limits, and add links to your bio.

Everything you need to boost your social media strategy starts here.

For life. No credit card. No strings attached.

Get started for free. Yes, free. No trial period, no credit card, forever.

Plan unlimited content for up to 11 different accounts

Analyze and generate personalized reports

Create and measure Google and social ad campaigns

More than 3 million users trust Metricool

… and here’s why:

Plan comparison

Metricool

Free plan

Yes

Premium plans from

$18/month for 5 brands with 11 social media accounts per brand

Audience limit

Unlimited on all plans and prices

Sprout Social

Free plan

No

Premium plans from

$199 per month for 5 social media accounts

Audience limit

Limit according to plan and price

Analytics and reporting comparison

Metricool
Sprout Social
Analysis from
11 accounts for $0
Competitor analysis
sí
Web/blog analytics
sí
Hashtag analysis
sí
Social ads analysis
sí
Report generator
From $18/month
Report customization
From $18/month
Automatic reporting
From $18/month
Looker Studio Connector
From $45/month

Calendar and planner comparison

Metricool
Sprout Social
Connect to
Up to 11 different social media accounts
Unlimited monthly content planning
sí
Automatic publishing
sí
Best Hours Generator
sí
Approval system
From $45/month
Schedule Content in Bulk
From $0
Feed Previews
From $0
Multimedia and post library
sí
Image and video editor
sí
PDF scheduling (LinkedIn)
sí
RSS Feed scheduling
sí
Hashtag search
sí
AI Social Media Assistant
From $0
Drive Integration
sí
Canva Integration
sí

Compare link-in-bio tools

Metricool
Sprout Social
Create of multiple links-in-bio
sí
Link-in-bio analytics
sí
Customizable templates
sí

Ads manager comparison

Metricool
Sprout Social
Google Ads Analytics
sí
Facebook Ads Analytics
sí
TikTok Ads Analytics
sí
Google and Facebook Ads campaign creator
sí
Automatic results reporting
sí

Team and other features

Metricool
Sprout Social
Team access and role management
From $45/month
White Label
sí
Inbox management
sí
Drive Integration
sí
Canva Integration
sí
Zapier Integration
sí
Looker Studio Integration
sí

What do our users say about us?

The only tool you need is just a click away

Manage your entire social media strategy from $0

Analyze, plan, manage conversations, and create social media ad campaigns from one place.

Choose the right plan for you

Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less.

Our best-kept secret?

We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.

For life. No credit card. No strings attached.