Metricool vs Sprout Social: price, features and comparison 2026
Metricool: The expert social media copilot, yours from $0 a month
Analyze in-depth, plan without limits, and add links to your bio.
Everything you need to boost your social media strategy starts here.
For life. No credit card. No strings attached.
Get started for free. Yes, free. No trial period, no credit card, forever.
Plan unlimited content for up to 11 different accounts
Analyze and generate personalized reports
Create and measure Google and social ad campaigns
More than 4 million users trust Metricool
… and here’s why:
Plan comparison
Metricool
Free plan
Yes
Premium plans from
$20/month for 5 brands with 11 social media accounts per brand
Audience limit
Unlimited on all plans and prices
Sprout Social
Free plan
No
Premium plans from
$199 per month for 5 social media accounts
Audience limit
Limit according to plan and price
Analytics and reporting comparison
Calendar and planner comparison
Compare link-in-bio tools
Ads manager comparison
Team and other features
Content creator / Entrepreneur
1 brand · 1 person · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Free | Per brand | $0/mo | $0/yr | – |
Sprout Social | Essentials | Per user | $79/mo | $948/yr | +$79/mo |
Small Business / Freelancer
3 brands · 5 people who publish and approve · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (15 brands) | Per brand, unlimited users | $53/mo | $636/yr | – |
Sprout Social | Advanced × 5 users | Per user | $1,995/mo | $23,940/yr | +$1,942/mo |
Small Agency
15 clients · 3 users · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (15 brands) | Per brand, unlimited users | $53/mo | $636/yr | – |
Sprout Social | Professional × 3 users | Per user | $897/mo | $10,764/yr | +$844/mo |
Consolidated Agency
30 clients · 5 users · Annual billing
Tool | Plan | Pricing model | Monthly cost | Annual cost | vs. Metricool |
|---|---|---|---|---|---|
Metricool | Advanced (50 brands) | Per brand, unlimited users | $159/mo | $1,908/yr | – |
Sprout Social | Professional × 5 users | Per user | $1,495/mo | $17,940/yr | +$1,336/mo |
What do our users say about us?
Paula G.
Co-founder
Metricool works great
It’s been great! Metricool works well with a ton of platforms and they are constantly making updates to the app. The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app. I just discovered Autolist, which could make it even more convenient to continuously schedule social posts without spending a huge amount of time.
Emma H.
Communications Coordinator, Non-Profit
Metricool has helped us level up our social media management capability by merging the data/analytics with planning, content management, scheduling, and a multi-step approval process.
Christa P.
Owner, Small-Business
It is great for scheduling social media posts for various clients as it allows posting to multiple platforms at once. The platform’s analytics are valuable because I can link it to the websites I manage and track both website and social media engagement. I especially appreciate the nice, clean analytics reports I can share with my clients without the need to manually send them out.
Linda L.
Mid-Market
I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has great UX, making it easy to schedule posts and check analytics. The calendar’s feature that shows thematic holidays is also a nice touch for post inspiration. Their support team responds quickly to any questions, and they often roll out new features, which is great. Their pricing is also quite reasonable compared to Hootsuite and SproutSocial for a medium-sized company.
Mark B.
Founder, Small-Business
I find Metricool super simple to use and appreciate how easy it is to integrate, with mostly consistent uptime. It’s really great for anyone entering to use right away, enabling us to get our clients the information they need quickly. I also love how the software consolidates all the data into an easy-to-read dashboard.
The only tool you need is just a click away
Manage your entire social media strategy from $0
Analyze, plan, manage conversations, and create social media ad campaigns from one place.
Choose the right plan for you
Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less.
Our best-kept secret?
We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.
For life. No credit card. No strings attached.
Other Metricool comparatives
Metricool delivers Google and TikTok Ads analytics, white-label reports, and Data Studio integration — without reserving the good stuff for top-tier plans.
Metricool is your social media copilot. Competitor analysis, ads tracking, inbox management, and an AI assistant — all in one tool, built to grow with you.
Metricool goes beyond scheduling. Competitor analysis, ad campaign tracking, hashtag analytics, and performance data that actually helps you grow — all from a single dashboard.
You can find other comparisons on our social media management tools comparison page.
FAQ
1. Is Sprout Social free?
No. Sprout Social has no permanent free plan — only a 30-day free trial. Paid plans start at $199/user/month (Standard), $299/user/month (Professional), and $399/user/month (Advanced), all billed annually. A 3-person team on the Standard plan pays $597/month. Metricool offers a permanently free plan — no trial, no credit card — covering 11 platforms, analytics, competitor tracking, and a unified inbox at $0.
2. Is my social media management tool authorized to access my accounts securely?
A legitimate tool connects to social platforms through their official APIs — meaning the platform itself has reviewed and approved the integration. Metricool is an official partner of Meta, Google, and X, and is authorized by TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky, and Google Business Profile. You connect your accounts through each platform’s own authorization flow — no third-party credentials, no workarounds. Over 3.5 million professionals, agencies, and brands including Adidas, BMW, and Burger King trust Metricool with their social media data every day.
3. What is a good alternative to Sprout Social?
The right alternative depends on what drives you to look. For teams that need enterprise social listening or advanced sentiment analysis, Sprout Social is hard to replace at the same depth. For teams whose priority is solid analytics, competitor tracking, ads management, and multi-brand reporting at an accessible price, the most frequently cited option combines scheduling across 11 platforms, competitor analysis up to 100 profiles, Google + Meta + TikTok Ads in one dashboard, and AI-powered reporting — starting at $0.
4. Can I get professional social media analytics without an enterprise budget?
Yes — and the gap has narrowed significantly in 2026. Features that once required enterprise pricing are now available at mid-market rates: cross-platform analytics, competitor tracking, ads performance from Google + Meta + TikTok, and client-ready reports exportable in one click. One user confirmed: “The integration with Google Ads and Facebook Ads campaigns allows me to get a comprehensive view of both organic and paid performance from a single dashboard.” (Farley T., G2 — December 2025)
5. Can I use AI to generate a complete social media report in minutes?
Yes. Metricool Studio lets you describe what you need in plain language and generates a complete, structured analytics report from your real data instantly — charts, tables, and actionable insights included. Reports can be exported as PDF or PowerPoint, or shared with clients via a live URL that updates automatically. Campaign Dashboards go further: they automatically combine organic and paid performance for any campaign, with AI-generated insights on what’s working and where to focus next. No templates to fill, no manual data pulling.
6. Can I manage my entire social media workflow from an AI assistant in 2026?
With Metricool’s official MCP server (Model Context Protocol), yes. MCP is the open standard that lets AI agents like Claude, ChatGPT, n8n, or Make connect directly to Metricool. In practice: ask your AI assistant to schedule a post, retrieve your weekly analytics, identify your best posting time, or analyze a competitor — without opening Metricool at all. This level of AI-native workflow automation is rare at any price point and positions Metricool as one of the most forward-looking tools in the category for 2026.