Social Media Tools: Metricool vs. Sprout Social

Metricool, the tool you were looking for

The expert social media copilot, yours from $0 a month

Analyze in-depth, plan without limits, and add links to your bio.
Everything you need to boost your social media strategy starts here.

For life. No credit card. No strings attached.

Get started for free. Yes, free. No trial period, no credit card, forever.

Plan unlimited content for up to 11 different accounts

Analyze and generate personalized reports

Create and measure Google and social ad campaigns

More than 2 million users trust Metricool

… and here’s why:

Source: G2 Comparative report Winter 2024

Plan comparison

    • Free plan
    • Premium plans from
    • Audience limit
  • Metricool

    • $18/month for 5 brands with 11 social media accounts per brand
    • Unlimited on all plans and prices
  • Sprout Social

    • $199 per month for 5 social media accounts
    • Limit according to plan and price

Analytics and reports comparison

    • Analysis from
    • Competitor analysis
    • Web/blog analytics
    • Hashtag analysis
    • Social ads analysis
    • Report generator
    • Report customization
    • Automatic reporting
    • Looker Studio Connector
  • Metricool

    • 11 accounts for $0
    • From $18/month
    • From $18/month
    • From $18/month
    • From $45/month
  • Sprout Social

    • 5 accounts for $199/month
    • From $399/month
    • From $199/month
    • From $399/month
    • From $399/month

Calendar and planner comparison

    • Connect to
    • Unlimited monthly content planning
    • Automatic publishing
    • Best Hours Generator
    • Approval system
    • Schedule Content in Bulk
    • Feed Previews
    • Multimedia and post library
    • Image and video editor
    • PDF scheduling (LinkedIn)
    • RSS Feed scheduling
    • Hashtag search
    • AI Social Media Assistant
    • Drive Integration
    • Canva Integration
  • Metricool

    • Up to 11 different social media accounts
    • From $45/month
    • From $0
    • From $0
    • From $0
  • Sprout Social

    • Up to 8 different social media accounts
    • From $399/month
    • From $299/month
    • From $299/month
    • From $299/month

Ads manager comparison

    • Google Ads Analytics
    • Facebook Ads Analytics
    • TikTok Ads Analytics
    • Google and Facebook Ads campaign creator
    • Automatic results reporting
  • Metricool

  • Sprout Social

    • Only Facebook Ads

Team and other features

    • Team access and role management
    • White Label
    • Inbox management
    • Drive Integration
    • Canva Integration
    • Zapier Integration
    • Looker Studio Integration
  • Metricool

    • From $45/month
  • Sprout Social

    • From $199/month

What do our users say about us?

The only tool you need is just a click away

  • Manage your entire social media strategy from $0

    Analyze, plan, manage conversations, and create social media ad campaigns from one place.

  • Choose the right plan for you

    Create the experience you need. Whether you’re freelance, working for one or multiple clients, or as part of a social media team, you’ll find an ally in Metricool. Get much more, for much less.

  • Our best-kept secret?

    We’re always here for you. No chatbots. No endless FAQs. Just real, human support tailored to your questions. When you need us, we’re ready to help.

For life. No credit card. No strings attached.