Online advertising

If you run advertising campaigns on Google Ads and Facebook Ads, you are probably tired of changing platforms when you need to check how your ads are working in each of them.That’s why we are about to tell you something that you’d like to hear…

Google Ads is an incredible medium for businesses to run online advertisements. But Google started considering that maybe Adwords is not helping the users enough, so they decided to make it more convenient to use; hence, they launched Smart Campaigns.

Click-through rate (CTR) is a widely discussed metric in marketing used to gauge a brand's success. Discover what CTR is, click-through-rate formula, and ways to improve it.