Social Media Marketing Automation Tools

07 February 2024

Social media automation tools have become extremely popular in the social media marketing world because these tools have the power to manage your tasks such as scheduling posts, curating detailed reports, and so much more. 

These tools help social media marketers stay organized while saving them quite a bit of time. Utilizing these tools can give you more time to spend creating content and coming up with new ideas. 

If you’re here it probably means that you are overwhelmed with those recurring and downright tedious tasks. Let us reassure you that you are in the right place. In this post we will walk you through what social media marketing automation tools are, which tools to use, and some extra tips and tricks! 

What Is Social Media Marketing Automation?

Social media marketing automation tools sound pretty awesome so far, right? But, what actually is social media automation? Let’s dive right in. 

Social media marketing automation is the process of utilizing automation tools to automatically carry out tasks for you! These tools can schedule posts to go out on a specific day and time, automate responses to messages, calculate analytics to show performances of your content, and more. This is the process of optimizing your daily tasks and social media management to save you time using tools and software to create and manage these workflows.

Who wouldn’t want that?

How to Utilize Social Media Marketing Automation Tools

As we mentioned above there are a few tasks that social media automation tools can take off your hands, but let’s dive deeper into how to use them for these specific tasks. 

Scheduling Content

Planning and scheduling your social media content is essential to carry out a successful social media marketing strategy. Having an active and successful social media platform means posting often and consistently. Manually posting 3-5 days a week can be tedious and time-consuming, so having a tool to automate these posts is essential. 

With Metricool, you can plan and program your social networks effectively. We offer our planning tool for Instagram, Facebook, Twitter (X), Pinterest, LinkedIn, TikTok, YouTube, and Google My Business. 

Schedule Social Media Content with Metricool

Automate Responses to Messages 

Using an automation tool for your social media inbox can help you answer questions and comments promptly while also organizing them so you do not miss a message. 

A huge part of a successful social media presence is your relationships with your followers. To gain new relationships and foster your current ones, responding to direct messages and comments is essential. 

Setting up an auto-reply to your frequently asked questions is a good way to save time typing out the same answers every day. On most of the apps, you can set up an auto-response. You can add in your customized messages and schedule these for specific replies. For example, if one of your frequently asked questions is “What are your hours of business?” Your customized response could be “Hi there! We are open Monday through Friday from 9am-5pm!”

Instagram Auto Reply

The Instagram auto-reply is a quick and easy feature located in the messaging settings where you can program responses to all of the commonly asked questions you receive daily. To set it up, all you have to do is: 

  1. Locate your business profile settings page.
  2. Click ‘Creator’.
  3. Click on the “Saved replies or Frequently Asked Questions or Welcome message” button.
  4. Enter your chosen brief responses.
  5. Enter in the ‘Shortcut’ field.

Facebook Auto-Reply 

Automated responses in Meta Business Suite are where you can manage your business’s messages across Facebook and Instagram. 

  1. Go to your inbox on Meta Business Suite. 
  2. Click Automated Responses.
  3. Use ‘create your own’ or use the “presets’ they offer. 

TikTok Auto Reply 

TikTok automation tools help you engage with your audience in three main ways. By sending a welcoming message, answers to specific questions, and keyword auto-reply. To set this up all you have to do is: 

  • Open the TikTok and log in to your account.
  • Click on your profile, tap the menu icon on the top right corner, and click Business Suite.
  • Click Auto Message from the list.
  • Toggle on Welcome Message, Auto-Reply, and/or Suggested Questions.

Metricool’s Inbox

With Metricool’s Inbox, you can manage Instagram, Facebook, X (Twitter), TikTok, YouTube, and LinkedIn profiles for Premium users, and view all Google My Business reviews.

Just go to the ‘Inbox’ section, and see all your social media messages in one place.

Calculate Data 

Another way automation tools can help is within the analytics portion of your job as a social media marketer. Analytics are extremely important when it comes to the success of your social media presence. 

With the use of automation tools, you can break down the performance of all of your posts. Analytics can tell you whether you need to change something if it isn’t working or stick to your current plan if it’s going well. 

Metricool is like a Swiss army knife for social media managers. It gives you all the analytics for the social networks you have connected to the platform. In addition to measuring everything to do with your social profiles, you can also create performance reports to send to clients or dive deeper into your data. 

Metricool Analytics 

Top 4 Social Media Automation Tools 

Several automation tools can assist you with media management, but here are some top tools to give a try! 


As we have already mentioned frequently, Metricool offers a planning feature to schedule all your posts, extensive analytics, an inbox to organize all your messages, and ads, an AI tool for ideas, and a hashtag generator. 

Key features: 

  • Planner: Schedule all your posts at the best optimal times. Metricool has the best time to post feature where you can see percentages of the best time times to post for each platform. 
  • Analytics: Analyze all your posts’ performance to constantly tweak your social strategy to create the most engaging content possible. 
  • Inbox: Organize all your unread messages in one place so no communication falls through the cracks
  • Ads: Getting results in your campaigns without investing all the hours in the world is possible if you have an operations center that is easy to use and allows you to make adjustments without complications.
  • AI Generator: this feature allows you to generate captions. All you have to do is type in a prompt and AI will generate several options to choose from. 
  • Hashtag Generator: Metricool has a feature where you can type in a word and it will populate several hashtags to choose from for both TikTok and Instagram. 

Meta Business Suite 

Meta Business Suite offers some key features such as scheduling posts, analytics for posts, and advertisements. 

Meta planner

inside of your Business Suite, you can create a post or Reel and you can choose to schedule the post for whichever day and time you choose.

Meta Insights

Meta also offers some insights for your posts. You can see information regarding your reach, profile visits, likes, follows, and ad insights.

Meta Inbox

Meta also offers an inbox feature where all your direct messages and comments from Instagram and Facebook is.

When using this automation tool, you can only utilize these features on the Meta apps which are Facebook and Instagram.


Chat GBT can help you generate new ideas. As social media managers, we can often be bogged down with inspiration and new ideas. By using Chat GBT, you can generate new ideas in seconds.

This is a very quick, easy, and cost-effective automation tool when it comes to new ideas, data validation, and so much more.


ManyChat is an automation tool for messaging. This tool supports WhatsApp, Instagram DMs, and Facebook Messenger.

ManyChat can answer all your questions, comments, and story replies all day long helping you reply to followers timely and effectively. It can also help customers on WhatsApp by delivering customer support by answering questions, getting delivery instructions, and more. With Facebook Messenger, ManyChat can also automate communication and answer all your FAQs.

Social media automation can be the game changer that you are looking for to help you save time and organize your tasks. Which automation tool sparks your interest most?

For more marketing tools that our Metricool team swears by, be sure to check out this video:

Make automation easy with Metricool and register for a FREE account below:

sophie sophie , 07 February 2024

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