Planning social media content and campaigns months in advance gives social media managers peace of mind during the craziness of the holiday season. This 2025 US calendar includes the most important holidays for brands and social media managers to consider for boosting engagement and recognizing special festivities. 

Keeping track of the most important celebrations and pop culture moments is essential for marketers to plan and execute content plans – very mindful, very demure. Of course, there are always spontaneous, fun, goofy holidays that can spark audience morale and conversations. 

Download the full social media calendar 2025 as a planning resource to help you throughout the year. 

What is there to look forward to in 2025? Let’s explore… 

January

2025 is the year of the Snake, associated with wisdom, charm, elegance, and transformation. The previous Snake year was 2013… did you have a transformative year this year? 

January is all about new beginnings and fresh starts. For businesses, it’s a perfect time to attract new customers with enticing joining offers like the ones gyms use every year. On social media, January is also the perfect time to reconnect with your audience.

So, what are we celebrating this month?

January 2025 Social Media Calendar Highlight – Martin Luther King Jr Day

Falling on January 20th 2025, Martin Luther King Jr Day gives you the opportunity to display your brands values. However, as with any important cultural holiday, it’s important to be respectful. This isn’t a day for selling, use it to celebrate civil rights and liberties for all.

Other important dates:

• 04: National Spaghetti Day
• 10: National Houseplant Appreciation Day
• 22: National Polka Dot Day
• 24: National Peanut Butter Day
• 26: National Spouses Day

February

As you can see, these celebrations aren’t just your typical bank holidays. No matter your industry or niche, add some fun to your content by observing these days. 

February is a special month, recognizing Black History, celebrating love, and tuning into Punxsutawney Phil’s weather prediction. What else is going on in the second month of the year?

*February is Black History Month*

February 2025 Social Media Calendar Highlight – Super Bowl LIX

Whether you’re a football fan or not, as a social media manager, you know that the Super Bowl is one of the biggest marketing events of the year. While advertisers pay millions every year to air TV commercials during the event, posting about it on social media is free! So, make sure you get your brand in on the action with topical commentary and memes during the game.

Other important dates:

• 03: National Golden Retriever Day 
• 07: National Wear Red Day
• 15: Singles Awareness Day
• 17: Random Acts of Kindness Day
• 28: International Stand Up To Bullying Day (twice a year, 28th February and 21st November)
• 27: National Retro Day

March  

March is a busy month, with a celebration almost every day, but you can’t forget to relax! Enjoy National Napping Day on the 10th… and don’t forget to wear green on the 17th so you don’t get pinched! 🍀

March recognizes Women’s History Month for all the amazing women who have influenced us. 💪

See what else is happening during the madness of March… 

*March is Women’s History Month*

March 2025 Social Media Calendar Highlight – International Women’s Day

Although there are so many special days in March, it was hard to pick a highlight, but we’ve chosen International Women’s Day. It falls on March 8th so why not use your platform to celebrate the women in your audience on that day? Some brands even use International Women’s Day to showcase the achievements of the company’s women workers, which works wonders for brand authority and trust.

Other important dates: 

• 02: 97ª Academy Awards (Oscars)
• 04: National Grammar Day
• 10: Academy Awards
• 14: National Write Down Your Story Day
• 20: Start of Spring 
• 21: World Poetry Day
• 29: Veteran’s Day

April

The fun doesn’t stop there… now that Spring is in full bloom, it’s time to flex those creative fibers, including your best pranks. April is the perfect time to remind your audience how lucky we are for this beautiful Earth. 🌏

We may be biased, but April 25th may be one of the best celebrations yet… just look for yourself. 

*April is Autism Awareness Month*

April 2025 Social Media Calendar Highlight – Easter

If you find yourself Googling “When is easter this year?”, multiple times every year (like all of us, don’t worry!), you’ll agree it’s worth downloading our calendar to save you the time. Arriving on April 20th, Easter is our highlight event of the month, because let’s face it, it’s a lot of fun! The easter bunny, or your Grandma, depending on who you believe, brings lots of chocolate and candy, and you get to use egg-celent puns on social media! Just us? Ok 😶

Other important dates: 

• 06: New Beer’s Eve
• 07: ‘Girl Me Too’ Day
• 09: International Pink Day
• 15: Tax Day
• 20:  🍃🌬️
• 23: National Lost Dog Awareness Day
• 25: World Penguin Day
• 26: Veterinary Day

May

April showers have passed, and we’re ready for the flowers May has to bring. This month also recognizes Asian American Pacific Islander’s and mental health awareness. 

*May is Asian American Pacific Islander & Mental Health Awareness Month*

May 2025 Social Media Calendar Highlight – Mother’s Day

You don’t need us to explain why Mother’s Day is the most important day in May. None of us would be here without them, so it’s only right you join your followers in honoring mothers on this day. Connect with your audience by sharing personal stories or use your platform to amplify others.

Other important dates: 

• 01: National College Decision Day 
• 02: National Space Day ayer 
• 08: Student Nurses Day
• 10: National Small Business Day
• 12: International Nurses Day
• 16: Endangered Species Day
• 20: National Rescue Dog Day

June

The month of summer solstice, pride, and even social media! 🤳

Ice cream also seems to be a large theme of June, because who doesn’t love ice cream on a hot summer day? 

*June is LGBTQ+ Pride Month* 🌈

June 2025 Social Media Calendar Highlight – World Social Media Day

Although it falls at the end of the month, June 30th. World Social Media Day is worth your attention in June. This is because it is a day that brands use to celebrate their followers and the connections made through social media. It’s a great day to boost engagement so plan well in advance!

Other important dates: 

• 02: Leave The Office Early Day
• 10: National Herbs and Spices Day
• 14: National Bourbon Day
• 16: National Fudge Day
• 22: National Kissing Day
• 27: National Ice Cream Cake Day
• 27: National Sunglasses Day

July

July is the Saturday of summer. You feel a little more carefree and just want to enjoy the sunshine. I don’t blame you and you deserve to enjoy your July! 

This is where Metricool can come in handy, helping schedule your social media content one month ahead. Take a break and leave your laptop at home – your socials are under control, but, if you want to make sure, the mobile app is perfect for content editing and monitoring on the go. 

July 2025 Social Media Calendar Highlight – World Emoji Day

Another day that is perfect for boosting social media engagement is World Emoji Day. Emojis have impacted all of our lives and are definitely worth celebrating with the world. Why not run an emoji related competition on July 17th and give your followers a fun, interactive treat.

Other important dates: 

• 3: National Compliment Your Mirror Day
• 12: National French Fry Day
• 15: Social Media Giving Day
• 21: National ‘Be Someone’ Day
• 23: National Gorgeous GrandmaDay 
• 24 National Tequila Day 
• 30: National Cheesecake Day 
• 31: National Intern Day

August

The last stretch of summer – August is a month to celebrate your loved ones a little extra. Girlfriends, sisters, cats, friends, dogs… the perfect time to share your appreciation on social media – especially the first if it attains to you. 😉

August 2025 Social Media Calendar Highlight – World Photography Day

August 19th is World Photography Day 2025, “an annual, worldwide celebration of the art, craft, science and history of photography” – WorldPhotograohyDay.com . It’s all about mutual support, when everyone shares and interacts with others’ posts (more than usual) so it’s a great marketing opportunity for social media managers.

Other important dates: 

• 01: National Girlfriend Day 
• 03: National Friendship Day
• 03: National Watermelon Day 
• 09: National Book Lovers Day
• 10: National Smores Day
• 16: National Rum Day 
• 19: National Aviation Day 
• 26: National Dog Day
• 29: College Colors Day 

September

A new leaf turns in September, transitioning from summer to autumn. This is an ideal month for planning and strategizing. What about content? Well, good thing you have content ideas to work from! The 22nd marks the start of fall, and the holiday season is not far off. 

Utilize these important dates to spark fun social media ideas and connect with your audience during the celebration. Plus, you can win back from time to focus on your strategy. 

*September is Hispanic Heritage Month*

September 2025 Social Media Calendar Highlight – Labor Day

With parades all over the country, and sales in stores, Labor Day is always a good time. It falls on September 1st this year, so it’ll be the perfect time for any end of summer promotions. The parades also provide the opportunity to boost local brand awareness so don’t stay inside posting all day, get out there and join the fun!

Other important dates: 

• 05: National Cheese Pizza Day
• 07: National Beer Lovers Day
• 13: Positive Thinking Day
• 21. World Gratitude Day
• 22: Rosh Hashana Starts 
• 23: National Voter Registration Day
• 23: National Singles Day
• 25:  National Cooking Day
• 28: National Drink Beer Day

October

We have officially entered Spooky season. 👻 October is a great month to capitalize on themed marketing campaigns to celebrate with your audience. 

Looking for Halloween inspiration? Find 31 Halloween campaign ideas here!

October 2025 Social Media Calendar Highlight – Halloween

Social media has revived Halloween to the point where it has become one of the most important marketing holidays of the year. It’s insta-friendly nature makes it ripe for fruitful interactions with your audience. Trick or treat themed competitions are the best way to connect on October 31st.

Other important dates: 

• 01: World Vegetarian Day
• 02: Yom Kippur Starts
• 03: National Boyfriend Day
• 04: World Animal Day
• 04: National Vodka Day 
• 13: Columbus Day

November

And just like that, it’s already the second to last month of the year. Maybe you’re planning for six months ahead or you’re reading this in November, time flies! 

*November is Native American Heritage Month* 

November 2025 Social Media Calendar Highlight – Black Friday

In November, consumers start thinking about holiday gifts and sales. With Black Friday being the year’s biggest shopping day, consider creating a special promotion or campaign to attract your audience. Sales and discounts define this period, which extends into the weekend, Cyber Monday, and Cyber Week. Black Friday is also a time when brands show their creativity and relatabilty, adapting websites and social media color schemes to the theme. So, definitely take part in the fun, but make sure your aesthetics stand out.

Other important dates: 

• 01: National Authors Day
• 01: World Vegan Day
• 14: World Diabetes Day 
• 16. National Fast Food Day
• 21: World Hello Day
• 28: National French Toast Day 

December

Welcome to winter and the last month of the year. ☃️

For our online shoppers, Cyber Monday is their Super Bowl. Looking for a seamless shopping experience, brands should bring their shop to the customer. Capitalize on in-app purchases and use social media to link your promotions. 

December 2025 Social Media Calendar Highlight – Christmas

Christmas is, of course, a huge opportunity for marketers and social media managers. However, beware. December is one of the heaviest marketing months, where competition is fierce for in-the-moment engagement. So rather than relying on expensive ad campaigns, consider using organic strategies like SEO, competitor analysis, and social media analytics to develop your content plan.

Other important dates: 

• 01: National Christmas Lights Day
• 01. World AIDS Day 
• 02: Giving Tuesday
• 19: National Hard Candy Day
• 20: National Ugly Sweater Day
• 26. Kwanzaa Starts

As you plan your 2025 social media marketing strategy, use this calendar as a reference throughout the year to remind you of important dates and holidays. This helps you generate new content ideas and remember important cultural moments. 

Download the full 2025 US Social Media Calendar for free! 

• Social Media Resources

Alexis Turner , 10 April 2025