Planning social media content and campaigns months in advance gives social media managers peace of mind during the craziness of the holiday season. This 2025 US calendar includes the most important holidays for brands and social media managers to consider for boosting engagement and recognizing special festivities. 

Keeping track of the most important celebrations and pop culture moments is essential for marketers to plan and execute their content plan – very mindful, very demure. Of course, there are always surprising, fun, goofy holidays that can spark audience morale and conversations. 

Download the full 2025 calendar as a planning resource throughout the year. 

What is there to look forward to in 2025? Let’s explore… 

January

2025 is the year of the Snake, associated with wisdom, charm, elegance, and transformation. The previous Snake year was 2013… did you have a transformative year this year? 

January always marks the beginning of a new journey, a fresh start. So, what are we celebrating this month?

Other important dates:

• 04: National Spaghetti Day
• 04: National Trivia Day
• 05: Golden Globes Awards 
• 09: Law Enforcement Day
• 24: National Compliment Day
• 24: National Peanut Butter Day

February

As you can see, these celebrations aren’t just your typical bank holidays. No matter your industry or niche, add some fun to your content by observing these days. 

February is a special month, recognizing Black History, celebrating love, and tuning into Punxsutawney Phil’s weather prediction. What else is going on in the second month of the year?

*February is Black History Month*

Other important dates:

• 02: Grammy Awards 
• 09: National Pizza Day
• 13: Galentine’s Day
• 17: Random Acts of Kindness Day
• 20: National Love Your Pet Day 
• 28: First Day of Ramadan

March  

March is a busy month, with a celebration almost every day. Since it’s a non-stop month, enjoy National Napping Day on the 10th… and don’t forget to wear green on the 17th so you don’t get pinched! 🍀

March recognizes Women’s History Month for all the amazing women who have influenced us. 💪

See what else is happening during the madness of March… 

*March is Women’s History Month*

Other important dates: 

• 04: National Grammar Day
• 14: Pi Day
• 20: Start of Spring 
• 21: World Poetry Day

April

The fun doesn’t stop there… now that Spring is in full bloom, it’s time to flex those creative fibers, including your best pranks. April is the perfect time to remind your audience how lucky we are for this beautiful Earth. 🌏

We may be biased, but April 25th may be one of the best celebrations yet… just look for yourself. 

*April is Autism Awareness Month*

Other important dates: 

• 01: National Sourdough Bread Day
• 02: National Walking Day
• 07: World Health Day
• 09: International Pink Day
• 15: Tax Day
• 20: Orthodox Easter 
• 25: Arbor Day
• 25: World Penguin Day
• 26: Veterinary Day

May

April showers have passed, and we’re ready for the flowers May has to bring. This month also recognizes Asian American Pacific Islander’s and mental health awareness. 

*May is Asian American Pacific Islander & Mental Health Awareness Month*

Other important dates: 

• 01: National College Decision Day 
• 01: National Day of Prayer 
• 04: World Laughter Day
• 04: International Fighters Dayf
• 16: Endangered Species Day
• 20: National Rescue Dog Day

June

The month of summer solstice, pride, and even social media! 🤳

Ice cream also seems to be a large theme of June, because who doesn’t love ice cream on a hot summer day? 

*June is LGBTQ+ Pride Month* 🌈

Other important dates: 

• 01: National Skincare Day
• 04: Global Running Day
• 07: World Food Safety Day
• 08: National Best Friends Day
• 14: National Bourbon Day
• 20: Take Your Dog To Work Day
• 20: World Refugee Day
• 21: International Yoga Day
• 21: National Selfie Day
• 27: National Ice Cream Cake Day
• 27: National Sunglasses Day

July

July is the Saturday of summer. You feel a little more carefree and just want to enjoy the sunshine. I don’t blame you and you deserve to enjoy your July! 

This is where Metricool can come in handy, helping schedule your social media content one month ahead. Take a break and leave your laptop at home – your socials are under control, but, if you want to make sure, the mobile app is perfect for content editing and monitoring on the go. 

Other important dates: 

• 11: Seven Eleven Day
• 16: World Snake Day
• 17: National Tattoo Day 
• 24 National Tequila Day 
• 30: National Cheesecake Day 
• 31: National Intern Day

August

The last stretch of summer – August is a month to celebrate your loved ones a little extra. Girlfriends, sisters, cats, friends, dogs… the perfect time to share your appreciation on social media – especially the first if it attains to you. 😉

Other important dates: 

• 01: National Girlfriend Day 
• 03: National Friendship Day
• 03: National Watermelon Day 
• 09: National Book Lovers Day
• 10: National Smores Day
• 16: National Rum Day 
• 19: National Aviation Day 
• 26: National Dog Day
• 30: College Colors Day 
• 30: National Beach Day

September

A new leaf turns in September, transitioning from summer to autumn. This is an ideal month for planning and strategizing. What about content? Well, good thing you have content ideas to work from! The 22nd marks the start of fall, and the holiday season is not far off. 

Utilize these important dates to spark fun social media ideas and connect with your audience during the celebration. Plus, you can win back from time to focus on your strategy. 

*September is Hispanic Heritage Month*

Other important dates: 

• 05: National Cheese Pizza Day
• 07: National Beer Lovers Day
• 13: Positive Thinking Day
• 21. World Gratitude Day
• 22: Rosh Hashana Starts 
• 23: National Voter Registration Day
• 23: Bi Visibility Day
• 25:  National Cooking Day
• 28: National Drink Beer Day
• 29. National Coffee Day

October

We have officially entered Spooky season. 👻 October is a great month to capitalize on themed marketing campaigns to celebrate with your audience. 

Looking for Halloween inspiration? Find 31 Halloween campaign ideas here!

Other important dates: 

• 01: World Vegetarian Day
• 02: Yom Kippur Starts
• 03: National Boyfriend Day
• 04: World Animal Day
• 04: National Vodka Day 
• 13: Columbus Day

November

And just like that, it’s already the second to last month of the year. Maybe you’re planning for six months ahead or you’re reading this in November, time flies! 

In November, consumers start thinking about holiday gifts and sales. With Black Friday being the year’s biggest shopping day, consider creating a special promotion or campaign to attract your audience. 

*November is Native American Heritage Month* 

Other important dates: 

• 01: National Authors Day
• 01: World Vegan Day
• 14: World Diabetes Day 
• 16. National Fast Food Day
• 21: World Hello Day
• 28: National French Toast Day 

December

Welcome to winter and the last month of the year. ☃️

For our online shoppers, Cyber Monday is their Super Bowl. Looking for a seamless shopping experience, brands should bring their shop to the customer. Capitalize on in-app purchases and use social media to link your promotions. 

Of course, Christmas is right around the corner and yet another unique opportunity for marketers and social media managers. However, beware. December is one of the heaviest marketing months, so rather than relying on expensive ad campaigns, consider using organic strategies like SEO, competitor analysis, and social media analytics to develop your content plan.

Other important dates: 

• 01: National Christmas Lights Day
• 01. World AIDS Day 
• 02: Giving Tuesday
• 26. Kwanzaa Starts

As you plan your 2025 social media marketing strategy, use this calendar as a reference throughout the year to remind you of important dates and holidays. This helps you generate new content ideas and remember important cultural moments. 

Download the full 2025 US Social Media Calendar for free! 

• Social Media Resources

Anniston Ward , 02 October 2024