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Instagram vs Facebook: Which is Better for Your Business?
The question of Instagram vs Facebook is no longer about choosing one over the other; it’s about understanding their distinct roles in a modern digital strategy. Both platforms, owned by Meta, offer immense reach and sophisticated advertising tools, but their audiences, content formats, and ultimate business objectives differ profoundly. Deciding which is better for business […]Read more -
Trending Hashtags on Instagram: November 2025
Hashtags are key on an Instagram strategy. They help you reach a wider audience and engage more users. Discover the most popular Instagram hashtags by industry.Read more -
Meta Business Suite Tutorial: How to Manage Your Instagram, Facebook, Messenger, and More
Meta Business Suite helps you manage your Facebook and Instagram from a single dashboard. You can schedule posts, reply to messages, track analytics, and run basic ads, while Metricool expands your reach across all social platforms.Read more -
How Long Can (and Should) Instagram Stories Be?
Instagram Stories have revolutionized how we share fleeting moments. They’re quick, engaging, and perfect for capturing the here and now. But how long can Instagram Stories be? Understanding the Instagram Stories length limit is key to crafting compelling content that keeps your audience hooked. Whether you’re a seasoned social media manager at an agency, a […]Read more -
2025 Instagram Trends: Autumn Reels and Latest Tendencies
Instagram never stands still, so staying ahead of the curve is a necessity. If you’re a social media manager, you need to know what’s trending on Instagram, what’s driving engagement, and where the platform is heading in 2025. For professionals relying on this channel for audience growth and communication, keeping up with the latest Instagram […]Read more -
- Analytics
How to Track Instagram Followers Like a Pro: The Complete 2025 Guide
Tracking your Instagram followers helps you understand what drives growth, engagement, and retention. Learn how to monitor these metrics and use Metricool to make smarter content decisions.Read more -
How to Get More Instagram Followers: Your 4 Point Plan
Increase your followers on Instagram naturally. Get an engaged and active follower base with this tips and tricks.Read more -
Instagram Trial Reels: Everything You Need to Know
Instagram promised us lots of new tools for creators and brands in 2025, and they haven’t disappointed so far. Hot on the heels of Edits, the app for editing your reels, is the announcement of “Trial reels”, a new weapon in the ongoing battle of creativity vs effectiveness. What are Instagram Trial Reels? We know […]Read more -
- News
Instagram Drops Restyle: Meta AI’s New Story-Editing Tool
Instagram just dropped Restyle, an AI-powered editing feature that lets you edit your Stories using text prompts.Read more -
Instagram for Business: How to Set Up, Optimize, and Succeed
Your target audience lives on Instagram. So should your business. Discover how to turn your profile into a growth engine that drives real results.Read more -
Adding Instagram Posts to Your Story: How and Why
Combining your Instagram Feed and your Stories is one of the simplest yet most powerful growth opportunities available on the platform today. We know you put your all into feed posts with high-value visuals, carefully written captions, and strategic hashtags, but they rely on the ever-changing Instagram algorithm to be seen. On the other hand, […]Read more -
- AI Marketing
How to Use Instagram Prompts to Create Engaging Posts
Instagram prompts make creating captions, posts, and visuals faster and easier. With tools like Metricool’s AI Assistant, you can generate on-brand content, schedule posts, and track performance across multiple platforms.Read more -
How to Save Instagram Posts as Drafts (& Why You Shouldn’t)
Social media content creation is all about efficiency, and nothing stalls a smooth workflow like having a brilliant idea but not the time to finish it. This is why knowing how to save a draft on Instagram is fundamental for anyone serious about maintaining a consistent, high-quality presence on the platform. The Instagram drafts feature […]Read more -
How to Get Verified on Instagram: The Blue Check Checklist
You may be familiar with the blue tick on Instagram, but what does it actually mean? Learn about Instagram verification and how it works.Read more -
- News
Just Keep Scrolling: Meta Brings Ad-Free Subscription to the UK
Meta has announced a new subscription option for UK users to access Facebook and Instagram ad-free, following regulatory guidance. This is a structural shift that demands attention from anyone relying on Meta Ads. As our analysis of Meta’s recent ad break tests in the feed highlighted, the user experience is already sensitive to interruptions. Now, […]Read more