Design on Instagram: create a wall that captivates by its design

Isabel Romero
12 January, 2021

Let’s be clear, the design of the Instagram wall is the first thing you see when entering any profile.

It is this first impression, which is not repeated twice, that can decide the interactions your publications will receive and also, whether a user will follow you or not.

Besides being the first impression, why should you have an attractive feed design on Instagram?

✅ Because it allows you to attract new followers and strengthen your community.

✅ Because you reinforce your brand image.

This is what is called the halo effect. If your Instagram design is careful and attractive, the people who see it will attribute those same values ​​to your brand.

In addition, with Metricool, you can preview your Instagram feed to see how the posts you have scheduled look before they are published. This way, if one of the scheduled posts does not convince you, you can modify it, either the image or the programming date, so that the feed composition is in harmony.

instagram design

So now I will give you some tips on how to create an attractive Instagram design to make your feed shine and thrive.

To get the most out of your Instagram feed, we propose several designs that are trending in 2021.

Apply them to your personal profile, your business profile or your personal brand.

Feed layouts according to the order of your posts

Here a wide range of possibilities opens, you can place the posts of your profile so that they have a different layout: vertical, horizontal, checkerboard or puzzle grid.

Here we will explain these four different layouts so you can decide which one you like the most or matches your brand image.

Checkerboard grid

This is a classic design to use on your Instagram feed.

Checkerboard design in which two different types of posts always coexist in an alternate way. That is, when you publish the first type of design, the next post will be the other design and so on.

It is useful because you have several combinations and when you enter the feed you discover at a glance the type of post that interests you.

Example checkerboard layout

Tara Wagner’s profile combines two types of posts in her checkerboard-style feed. She combines and alternates a publication with  text with other publications with photos in which she is the protagonist with different backgrounds and shapes.

Horizontal style

With this style, the distribution of the publications is done in horizontal format.

Each row contains three photos belonging to a specific theme or topic. It is useful to have the same content published in three different posts instead of sharing a carousel where you need to click on the post to see all the information. 

Also, it is a great resource to tell a story in three acts.  Remember that we read from left to right, think carefully about how you are going to distribute your publications to follow a proper order.

Example horizontal style

The “Personaljournalapp” user groups his content in horizontal rows. There is always a space dedicated to quotes and then another section with three photographs of an artistic nature.

Vertical style

The style of this design is similar to the horizontal format, but vertically. The same rule of uploading three different photo styles is met, forming three columns covering different topics.

This facilitates the search to find content at glance.

Example vertical style

Cocó Constans’ profile perfectly represents this vertical style for the Instagram feed. In each column there is a type of content easily differentiated at a glance.

Each column is for a specific topic and style: quotes, recipes and physical exercises.

Puzzle style

A real challenge and a great result when you have multiple posts on your Instagram feed.

This style consists of using different horizontal and vertical lines to form a complete image. That is, the image that you would upload in a single post, you divide it into several publications.

In this way, when entering the feed they see a great image formed in different publications.

The challenge here is being able to divide each image perfectly so that it looks good. 

If design tools are not your thing, you can use apps like Griddy to build this puzzle effect.
Despite the fact that the process is more complicated than the rest of the designs, you will love the result.

Example puzzle style

The user PetitFit_Team uses this style with the first nine publications on the feed that make up a full image.

As you can see, there is a wonderful harmony between the nine images that have a great impact. Also, in each publication you can add a different copy.

Designs according to the style of the post

This type of feed layout is related to that of posts. Several profiles choose to reduce the size of the published photo in exchange for adding borders to the image.

In this way you can get a clean and minimalist feed because the photos are more separated than usual.

The result is a calm feeling, where each image stands out on its own. It is a clear and risky bet, because the moment you start with that style you must maintain it.

What kinds of designs can you find?

With colored borders

Although you can add any color to the images, the most common is white. This color helps to highlight the post and helps the user to focus on the image.

It is useful for a feed full of bold colors or even black and white. Depending on the thickness of the borders, you will get more distance between the publications.

In this type of design you can use a horizontal or vertical style, depending on the arrangement of the photo. Also, you can combine both styles.

Example of colored borders

Lady.Austin’s profile is a clear example of this type of feed. Always use white for the borders and combine both horizontal and vertical styles depending on the type of photo.

As you can see, she uses a wide thickness that reduces the size of the photo so if you want to see it better you will have to click on the image, which will increase the chances of getting a like or comment.

Designs for Instagram according to the color of the feed

Other alternatives to give your Instagram feed a personalized style is to set a pattern with colors or filters, always maintaining consistency in the publications.

These options combine perfectly with the rest of the feed styles, both in checkerboard grids and photos with borders.

Here are some examples that you can put into practice.

Dominant colors

A common resource for users is to use three dominant colors throughout their feed. You can use a single color or more than one. In any case, the idea is that these dominant colors appear in all the posts of your feed.

Example feed with primary colors

In Hailey’s profile (@dreaming_outloud) three colors predominate: green, orange and brown. They appear in all the posts.

The result is a colorful but harmonious feed thanks to the use of the same colors consistently.

Dominant filter

As with the dominant colors section, an alternative for your feed is to always keep a design using the same filter in all your publications.

In this way the same aesthetic is maintained and it transmits harmony.

Example of dominant filter

The user AngelMagiccc applies the same filter for all her photographs. Far from having a monotonous experience, the chosen filter allows you to see a homogeneous aesthetic throughout the feed.

In addition, she combines the filter with a dominant color, such as the red of the sky and the dark tones in the silhouettes.

Minimalist Style

If you have an online store, this type of feed is one of the most popular to highlight the products you sell.

The objective is to highlight the product and make it attractive to the user. The protagonist here is the product photo.

Example of minimalist style

MiinCosmetics is a clear example of a minimalist design to highlight the importance of the product.

In her feed, there is also room for a checkerboard style, dominant colors such as pink and the minimalist atmosphere itself.

Vibrant Colors

This Instagram design aims to convey joy. To achieve a lively and cheerful Instagram profile, bright colors are a great option. It brings a wide variety of options in contrast to dominant colors. 

In general, it is a style used in food recipe profiles. The dishes themselves are responsible for giving color to any post, in addition to awakening the user’s appetite.

Example of the use of vibrant colors

Amina, the user behind the ‘Arabfruitdaily’ profile, uses the same dark background for all of her food posts allowing the recipe to stand out above the rest.

In each post the color of the food plays its role, achieving a feed full of vivid colors. You will want to start cooking all the delicious recipes!

Monochromatic Style

The entire wall belongs to one color and its various shades. Most of these profiles play with whites, blacks and greys.

For instance, if you opt for the color pink, this color will appear throughout the feed, but playing with the shades of it: lighter pink closer to white, a darker pink tone.

Example of Monochromatic Style

Photographer Gabriel Blaze opts on his Instagram profile to play with black and white, to get a spectacular “photo album”.

It’s another monochromatic style option if a specific color doesn’t quite convince you.

Another example of color is Victoria’s profile, where she plays with the color pink and its different shades in all her publications.

What you find is a recognizable feed at a glance, as well as photographs that you will only find on her profile.

These are our design proposals for your Instagram feed to attract new users and strengthen your community.

However, remember that you need more than a good design on Instagram. The content is equally important since this is what will help to maintain your community and encourage followers to keep checking your publications.

How to improve the content of your feed

What are these new trends for content on Instagram and how can you take advantage of them?


Reels are a new content format on Instagram, they are short videos of a funny nature and that last 15 seconds max.

It is important that you include reels on your profile because Instagram gives importance to its new features. In fact, you can find Reels in the explore section according to your interests and they already have their own section within the feed.

You can also add them to the wall and add an image. In this way you will maintain the aesthetics and design of your feed without damaging it.

Highlight stories

Highlight stories are also part of the Instagram profile design. We refer to the little circles between the bio and all the posts, where you can see past stories that the profile has highlighted.

This section is an addition to the aesthetics of the feed. It allows you to bring together the content that you have been sharing in the stories and also to create cover photos that attract the attention of the person who visits you.

Use them to highlight interesting posts, products you sell or little guides that last over time and use the colors you have chosen for your publication design.

Animated content

If you limit to static images on your profile, you won’t maximize the potential of the content that this social network offers you.

It is not about making a creative video that takes you hours, but rather incorporating different animated elements to enrich the content and generate more interactions: arrows, animated post elements, etc.

With the Canva website you have several options to animate these elements in different ways.

IG Shop

The Instagram Shop is a great way to create content if you have an online store. Although the feature has been installed for a couple of years, it is becoming more and more important in the Instagram feed.

It already has its own section in the feed and you can tag the products in your publications to increase the chances of sale.

Thus, you can upload your post while maintaining the aesthetics and style of your feed by adding product tags. A win-win for your business.

Applying these style and design tips on Instagram will make your feed hypnotize and attract more followers.

What are you waiting for to improve your Instagram feed and create the design that you like the most?

Isabel Romero


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