YouTube Hype Goes Global: Growth Boost for Emerging Creators
If you’re a creator who hasn’t hit the 500,000-subscriber mark on YouTube yet, YouTube Hype could be the stepping stone to get you there. If fans find your videos worthy of more attention, they can hype them up. This will help your content climb the ranks and get discovered by new audiences who might just fall in love with your content.
Now, YouTube Hype is expanding globally and will be available to small creators in 39 countries, including the US, UK, Canada, and many more.
What You Need To Know In a Snapshot
- Fan-driven feature for creators under 500k subscribers
- Fans can hype up to 3 videos per week
- Hypes = points, which lead you to more visibility in a leaderboard
- Badges, Hype Card analytics, weekly recaps, and more
What is YouTube Hype?
YouTube Hype is a relatively new fan-powered visibility tool for smaller creators. It gives viewers a direct way to support emerging creators. By hyping up their videos, creators can reach new audiences and gain extra traction.
Here’s how it works:
- Creators in the YouTube Partner Program with fewer than 500,000 subscribers get a Hype button on their videos uploaded in the last 7 days.
- Fans click the Hype button (right under “Like”) if they love the video and want to support its creator.
- Each viewer can hype up to three videos per week.
- Each hype generates points, boosting a video up a country-specific leaderboard in the Explore menu.
The Small Creator Bonus
Smaller creators get an extra advantage. YouTube applies a multiplier to hypes on channels with fewer subscribers, meaning, the fewer subscriptions you have, the bigger the impact of each hype.
👉 In other words: less audience → more boost.
Why It Matters For Smaller Accounts
If you’re full of motivation but struggling to grow your channel, YouTube Hype is worth keeping an eye on, especially with the extra boost YouTube is giving smaller accounts.
Making it onto the weekly leaderboard of the top 100 hyped videos gives you a real shot at being discovered by new viewers curious about your niche.
Here’s what comes with it:
- Special badge for top hyped videos
- A “Hyped” filter on the home feed
- Notifications when your video climbs
- “Hype star” badges for your most supportive fans
The idea behind Hype is simple: most viewers genuinely want to help small creators grow.
According to YouTube, in a survey of 2,500 viewers (ages 18–45) across the US, Japan, and Germany, over 75% of respondents — and over 80% of Gen Z — said they’d like to support small and medium-sized creators.
How to Turn On YouTube Hype?
Good news: You don’t have to do anything. Hype is turned on by default. If you don’t want it, you can opt out in Studio Desktop → Advanced Settings.
Tracking & Creator Tools
YouTube Studio mobile app now comes with dedicated Hype analytics where you can track how your Hypes are doing:
- A new Hype Card in analytics
- Weekly recaps showing your hype performance
These tools help you understand what’s working and how to build on your momentum.
What is a Category Leaderboard? (Coming soon)
YouTube isn’t stopping at all-in-one leaderboards. Soon, fans will be able to discover hyped videos by topic: gaming, music, beauty — you name it.
That means:
- Easier discovery for niche creators
- Fans can share posts spotlighting videos they hyped directly to their community
- Established creators can help emerging ones by passing the spotlight
✨ Shining by lifting others up — powered by YouTube.
Tips For Emerging Creators
To make the most of Hype, here are some simple strategies you can already think about implementing:
- Ask your closest fans to hype your videos early. (“Loved this? Tap Hype!”)
- Upload at peak engagement times — first impressions count.
- Use hype momentum to fuel the algorithm: leaderboard → visibility → growth.
Where is Hype Available?
YouTube Hype is now free in 39 countries, including: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, India, Indonesia, Ireland, Italy, Japan, Korea, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Taiwan, Turkey, United Kingdom, United States.
How Metricool Can Help
YouTube Hype gives you the initial push and tools like Metricool help you track performance over time and manage all your channels from one dashboard.
Here’s how:
- Track hype performance: Spot traffic spikes after hype pushes.
- Content planning: Schedule uploads in advance and free up time to work on your next video.
- Benchmarking: Compare hyped vs. non-hyped content to adapt your strategy faster.
- Find the best time to post your video: In the planning tab of the dashboard, you’ll find the optimal times to post your videos. The system calculates these times based on your subscribers’ activity.
And if you want to dive deeper into growing your channel beyond the usual tactics, watch this webinar:
