How to Add a Link to Your Instagram Stories
If you have become familiar with Instagram’s Swipe-Up… you are already out of the loop because the application has removed the famous swipe-up to visit external links.
In this article, you will find out how to add a link to Instagram stories from your account step by step.
Link to Instagram Stories
So how can you add this element to your content?
Instagram replaces the swipe-up with the Instagram link sticker. A simple sticker that allows you to add a link to your story that you can place on any part of the screen: this means that users will be able to respond to your story that has a link, something that the swipe-up didn’t have since it covered the response space.
In addition, the link sticker shows the website that will direct you to it if you click on it. In this way, the user knows beforehand which page will land and feels more comfortable clicking.
This sticker feature is available for those accounts that already have the swipe-up option available. That is those accounts that have over 10,000 followers or are verified.
How To Add a Link to Your Story
Open Instagram
Enter your Instagram account to upload your story with the link sticker. Once in the Instagram feed, you can swipe to the right, tap on your profile photo if you haven’t uploaded anything yet, or on the ‘+’ button located at the top right.
Choose the story that you are going to upload
Choose the content you want to upload to your story (photos, videos, surveys …). You can add a link in any of them: image, video, Reels, boomerang.
Edit the content
Bring out your creativity, and edit your story as much as you want: filters, mentions to other accounts, text, stickers, etc.
Add the link to your story
Click on the sticker icon at the top of the screen, where the other editing options are.
Choose the Instagram link sticker that you will find among the options, next to a symbol of a small clip. Write the link you want to add in the URL space, you can choose to customize the sticker text, then tap on ‘Done’.
Add gifs or text to get your link’s attention and voilà!
Share your story
Once you have edited the content, tap on ‘Your story’ to publish it.
You already have your content linked in your story, ready to attract visits to your website.
Why are they called ‘swipe ups’ on Instagram?
The term refers to the movement you do to open the link on Instagram: swiping up.
People usually use a GIF with the same phrase as a call to action, informing users to swipe up. There are various animations available.
Why Should I Add a Link to My Instagram Stories?
We’ve told you all about how to add links to Instagram Stories, but you may be wondering what use it is for your strategy.
What advantages are there to adding a link sticker to your content?
Driving traffic to your website
One of the advantages of adding a link to Instagram stories is taking users directly to your website, blog, or online store.
This hit could end up being a new subscriber, a customer, or a potential buyer. What’s more, by adding a URL with UTM, you can measure the traffic that comes from your stories.
Promoting a product
With all multimedia possibilities at your fingertips on Instagram, you can put them to work to promote your services or the products that you sell by adding a purchase link.
What’s more, you can also include offers, temporary discounts, or codes to use in the purchase.
Scoring leads
How can you collate information and data from Instagram users? You can use an Instagram link sticker to add a form about a product or training course that you’re going to bring out.
If users give you their details, you have a lead for your website that you can use for other marketing strategies in the future.
How to Add TikTok Link To Instagram Story
To add a link to a TikTok video, you would follow the exact same steps as we discussed above, and when you click on the link sticker, you will then simply paste the TikTok video link.
How To Add Donation Link to Your Story
If you are wanting to post about a donation link, all you have to do is:
- Open Instagram
- Tap the + to add a story, choose your image, and click on the sticker icon
- Scroll down till you see ‘Donation’ and click on that
- Choose or search your Nonprofit
- Share story
Add Links to All Your Instagram Posts
And for dessert, we leave you an alternative method to add links to your posts beyond the Instagram bio link.
If you still cannot add link stickers to your content, you have a solution, add links with Metricool’s SmartLinks, which allows you to add those links to your posts and thus bring traffic to your website even if you don’t have access to Instagram link sticker.
You already know how you can add a link to Instagram Stories. Take advantage of all the benefits of this feature.
