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Sara Martín

Sara Martín, Growth Manager at Metricool, specialist in digital marketing and social media.

Author's posts

Facebook
When is the Best Time to Post on Facebook in 2025?
You’ve created great content, but are you posting it when your audience is most active? Learn how to schedule smarter with the best times to post on Facebook.
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Online advertising
What is CTR? Click-Through Rate in Marketing
Click-through rate (CTR) is a widely discussed metric in marketing used to gauge a brand's success. Discover what CTR is, click-through-rate formula, and ways to improve it.
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Metricool
How to Use Metricool: Full Guide to Managing Your Social Media Strategy [Tutorial]
Learn how to use Metricool to plan, schedule, and measure your digital strategy in one place. This guide covers everything from content planning to analytics, ads, and reporting.
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Metricool
What Is Metricool? Your All-in-One Social Media Management Platform
Tired of switching between tools? Metricool lets you schedule posts, track performance, and manage ads from one dashboard. Discover what Metricool is and how to use it with this guide.
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Instagram
How to Create a Great Instagram Bio
Your Instagram Bio is one of the most important factors on this social network. It doesn’t really matter what your account is for, whatever your do, your bio will be the first thing that your potential followers are going to see.
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Instagram
How to Post Multiple Links on Instagram
Do you want to add multiple links in your Instagram bio? Here you will discover Metricool's SmartLinks feature to add multiple URLs and analyze the click they receive.
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Facebook
How to Create a Facebook Business Page: Step-by-Step Guide for Success
A well-crafted Facebook Business Page lets you communicate with customers, run ads, and sell products. Learn how to set up your page and explore strategies for growing your online presence.
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LinkedIn
LinkedIn Image Sizes 2025: Profiles, Ads & Posts
Want your LinkedIn images to look perfect in 2025? Discover the latest image sizes to ensure top-quality visuals. Get the complete size guide!
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Social Media
Most Used Social Networks 2025: Top Platforms to Market Your Business
We have news about the new Chrome extension for Social Networks offered by Metricool. Yes, exactly as you’ve heard, plan your content from your desktop with a few clicks
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Twitter
Twitter (X) Ads Tutorial
Have you heard about Twitter Ads but you don’t know how they work yet? If you need a push to become a professional in social media advertising we will explain in this post how to conquer Twitter Ads and run effective ad campaigns on Twitter.
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Social Media
Twitter
X (Twitter) Marketing Guide 2025
Twitter is a global social network and it will help you to unleash the potential of your brand or business. You will find in this article a comprehensive guide about how to carry out your Twitter marketing strategy and achieve the goals you have set on this platform.
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TikTok
How to Optimize Your TikTok Profile
How can you optimize your TikTok profile? Find six ways to improve your profile visits, engagement, and recognition. These actionable recommendations can help leverage your SEO rankings, brand awareness, and website traffic.
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