How Clinic Accelerator scaled to 90+ clients in 18 months with Metricool
Clinic Accelerator is a social media agency for healthcare clinics. From the very first client, the agency built its entire operation on Metricool — and that’s what has let a small team manage the business as it grew.
In a year and a half, that meant scaling to around 90 clients, all managed through Metricool. Scheduling and reporting, specifically, are the two features the team uses every day.
Your tool is kind of built for agency owners in a way. That’s really what kept me sticking with it — and now we work with over 90 clients, and they’re all managed through Metricool.
Shada Rabbi, Director of Marketing, Clinic Accelerator
One planner, six platforms:
building an omnichannel system
Healthcare clinics need a social media presence for different goals.
Attracting new patients and recruiting new doctors for their teams. That means the agency manages two different kinds of content across multiple platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, and Google Business Profile.
The planner is key here, since with Metricool they can schedule content across platforms and save hours every week.
It’s definitely saved a lot of time — especially for my team too, since we’re using all of these different platforms. I’m sure it’s saving hours and hours per week for us.
Shada Rabbi, Director of Marketing, Clinic Accelerator
The Manual Alternative
With Metricool
Reporting that saves hours every month
One of the key features for running an agency with this many clients is reporting. Metricool’s reporting feature saves hours of work — what was originally planned as a monthly call with each client is now just an email with the report, automatically generated by Metricool and carrying the agency’s own branding.
The reporting has been such a game changer, because it gives you all of the information that you need as an owner to see what’s happening on each of these platforms.
Shada Rabbi, Director of Marketing, Clinic Accelerator
Whenever clinic owners ask me for a tool, it’s always Metricool that I suggest to them.
Shada Rabbi, Director of Marketing, Clinic Accelerator
Local visibility: reports and Google Business Profile
Healthcare clinics are looking for something very specific: patients and local visibility.
That’s why two features matter so much for an agency like Clinic Accelerator: the location breakdown in reports, and the ability to schedule and keep an up-to-date Google Business Profile — which, according to Shada, directly helps clients rank higher on Google Maps.
Growing the team without the headaches
Scaling to 90 clients also means scaling the team. Shada says many of the people they hire already have experience with Metricool, which speeds things up. But what really makes the difference is the permissions system: each team member is assigned only to the accounts they manage, and when someone leaves the agency, removing their access is as simple as setting up the account was in the first place — no shared passwords, nothing to reconfigure.
90+ clients
managed from Metricool
18 months
to scale to 90+ clients
Ready to manage all your clients in one place?
Join thousands of agencies already using Metricool to scale smarter.