Comedy as Strategy: Why Being Funny Is the Most Human Move Left in Marketing
📅 August 25th, 2026 | ⏰ 11 AM EST / 4 PM UK
AI-generated content has made “polished” the default.
Feed posts all sound the same AI-slop way: flat and emotionally forgettable. Perfection for a perfect nothing. And the posts that actually stop the scroll? Written, edited, and presented by a real human, rooted in lived experience.
A reprieve from the roboticism, most likely to bring a smile, a laugh, or a reminder of what makes us human. A concept that seems so simple is so radical in today’s digital world: showing up as unapologetically yourself, regardless of how others will perceive you or your brand online.
In this session, we’re breaking down why fear of failing, fear of looking silly, and plain old ego are quietly holding back some of the most talented social teams out there, and why humor might be the fastest way to fix it.
What to expect:
In this session, we’ll dive into how to:
“Safe” vs. Risky Content
Debunking what is considered “risky” content in today’s social media landscape
Psychology of Humor
Discover which features actually benefit social teams, creators, and founders in their day-to-day work, and those worth your time.
Building a Content Culture
Simple ways to test humor in your content without betting the whole strategy on it or coming across as inauthentic
Real-World Examples
Brands using humor in their social media strategy to feel more human in an increasingly automated feed
Who will be joining?
Speaker: Adam Falkner
Comedy creator, comedian, video producer, event host, ex-journalist, and former TV producer. Oh, and a dad (let’s face it, that’s the most important role). He has built up a following of 40k+ across his social media channels by being funny about business and sharing the chaos of running one.
Host: Anniston Ward
PR, Events, and Education Manager at Metricool
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